Étienne Desjardins-Hamelin Email & Phone Number

Repentigny, Qc, Ca

Boisbriand, Québec, Canada

Territory Covering Montréal-Est, Laval, Lanaudière, Mauricie, Québec, Rimouski, Chicoutimi

• Manage employee performance and professional development (15 teams of 6 to 9 employees).• Oversee the quality of work of merchandising teams to meet KPIs.• Provide recommendations to store operations teams (market directors and store managers) on opportunities to increase sales.• Negotiate with store managers to implement merchandising strategies adapted to each location.• Hire, train, and evaluate managers and associates in store merchandising teams.• Communicate tasks and directives to merchandising teams.• Train managers in their roles and responsibilities.• Create and implement employee turnaround plans as required.• Resolve merchandising implementation problems and inform head office project managers of changes made.• Provide clarification and recommendations from the field to project managers and buyers.• Control the quality of projects before implementation by field teams.• Prepare and deliver presentations to large audiences to communicate project priorities and progress.• Prioritize and manage urgent issues in a fast-paced environment.Main Achievements:• Worked closely with field operations team and store managers to confirm project priorities, timelines, and requirements, as well as to inform them of project progress and provide feedback.• Identified and addressed the merchandising needs of area stores, including allowing exceptions to project plans based on individual store needs and layouts.• Managed a project with IT to develop, test, and implement software tools to optimize merchandising operations.

Head Office, Boucherville

• Act as a subject matter consultant in the planning and execution of projects for the integration of new products in stores.• Validate the feasibility of projects before the 126 country teams simultaneously implemented them.• Produce project details (Excel, Word, PowerPoint) to ensure consistent implementation across all stores.• Advise category and project managers on sales and merchandising strategies.• Validate planograms to ensure their feasibility for in-store teams.• Oversee the execution of certain projects in the field.Main Achievements:• Participated in the creation of a project milestone tracking document (95 milestones).• Implemented review processes and standards to ensure that projects met merchandising implementation requirements.

Head Office, Boucherville

• Collaborate with the Merchandising Manager to revise the product range, contributed to the final product selection and communicate this to all relevant departments.• Generate and analyze reports on the performance of assigned products and provide recommendations to the category manager and suppliers to highlight business opportunities.• Participate in meetings with suppliers to discuss product issues (new or existing) and to review product lines. • Establish pricing levels (in relation to competition and required margins) in collaboration with the Canadian pricing management team for a given product category.• Collaborate with the marketing team for the addition of products to flyers, flyer revisions, approval of product images and text, in-store signage, inserts and buying guides, as well as the organization of special in-store events. • Negotiate with suppliers to secure financial contributions for weekly promotions, in accordance with the merchandising plan.Main Achievement:• Performed detailed sales analyses on a weekly basis to identify sales improvement opportunities.

Montréal Et Périphérie

Réno-Dépôt Marché-Central, Montréal• Train, supervise, and manage sales teams of 6 to 20 employees in various departments.• Monitor sales and inventory performance vs forecasted and execute action plans to increase sales.• Optimize visual presentation and merchandising of products to increase sales.

Montréal Et Périphérie

Réno-Dépôt, Rosemère/Montréal