Etienne Guay Email & Phone Number

Orford, Qc, Ca

Québec, Qc, Ca

Montréal, Canada

Région De Montréal, Canada

Valcourt

Mobilized and managed a product development team to design and deploy three new platforms, ensuring the expansion of the Can-Am product offering, BRP’s main strategic growth driver :- ATV platform, covering 6 segments, allowing BRP to reach the market leader position of the sport-recreational segment.- SSV platform, covering 5 segments, allowing BRP to gain access and to capture a significant portion of that growing market.- Spyder platform, covering 4 segments, providing BRP with a… Show more Mobilized and managed a product development team to design and deploy three new platforms, ensuring the expansion of the Can-Am product offering, BRP’s main strategic growth driver :- ATV platform, covering 6 segments, allowing BRP to reach the market leader position of the sport-recreational segment.- SSV platform, covering 5 segments, allowing BRP to gain access and to capture a significant portion of that growing market.- Spyder platform, covering 4 segments, providing BRP with a dominant position in the Touring segment and to aspire to the strong potential of the Cruiser segment with the brand new Spyder F3.Optimized the internal development processes and tools in order to reduce time to market and achieve financial targets.Provided leadership and orientations within different interdepartmental committees: Product Orientation Committee, Product Development Process Steering Committee, and Intellectual Property Management Committee. Show less

Valcourt

Leading the Design team in order to optimize resources on each program, maintain a high motivation level while achieving our project goals.Strongly involved in the design and development of the new REV XP snowmobile platform instilling a high level of innovation and styling impact that allowed the Ski-Doo brand to reaffirm its dominance in the Cross-Country, Mountain, Touring and Utility segments.Ensured the design and development of the new Can-Am Spyder on road three wheel vehicles… Show more Leading the Design team in order to optimize resources on each program, maintain a high motivation level while achieving our project goals.Strongly involved in the design and development of the new REV XP snowmobile platform instilling a high level of innovation and styling impact that allowed the Ski-Doo brand to reaffirm its dominance in the Cross-Country, Mountain, Touring and Utility segments.Ensured the design and development of the new Can-Am Spyder on road three wheel vehicles and participated to the official launch of a new and innovative product category that is today an important component of BRP’s portfolio. Show less

Sherbrooke

Planned and proceeded to the transfer of the overall Sea-Doo PWC and Sort-Boats Design and Innovation activities from their United States locations to Sherbrooke without impacting the quality and timelines of the current project deliverables.Created and managed a new development team, fostering the value of the Sea-Doo brand equity and defining the base of a renewal within the exploration of the next PWC platform.

St-Bruno

Created and managed an Advanced Concept team with the mission to explore, identify and validate new recreational product categories that would fuel BRP’s growth.Elaborated the specific innovation processes and tools that will allow maximizing the potential of opportunities and organizing the selection funnel.Contributed to identify and validated a three wheel motorcycle concept that will be at the essence of the Can-Am Spyder new vehicle segment. Took over the responsibility of the… Show more Created and managed an Advanced Concept team with the mission to explore, identify and validate new recreational product categories that would fuel BRP’s growth.Elaborated the specific innovation processes and tools that will allow maximizing the potential of opportunities and organizing the selection funnel.Contributed to identify and validated a three wheel motorcycle concept that will be at the essence of the Can-Am Spyder new vehicle segment. Took over the responsibility of the Sea-Doo Sport-Boat design team located in Illinois and instill a new strategic orientation in developing two new boat platforms. Show less

Valcourt

Managed the Clothing and Accessories development team in a restructuration context in order to improve overall efficiency. Fostered interdepartmental synergies in order to define and implement a specific product development process.Leadership role within the Product Orientation Committee to establish the portfolio priorities, focusing on global margin improvement and innovation within the high growth potential categories.

Magog

Responsible of the overall internal and external sales team coordination while undertaking personally the responsibility of some strategic accounts.Defined and deployed a marketing strategy based on a turnkey service proposal, covering product development, production, assembly and distribution.Contributed along with the management comity to operate a complete organisational change (brand image, team composition, internal process, infrastructure) that generated a sales growth in the… Show more Responsible of the overall internal and external sales team coordination while undertaking personally the responsibility of some strategic accounts.Defined and deployed a marketing strategy based on a turnkey service proposal, covering product development, production, assembly and distribution.Contributed along with the management comity to operate a complete organisational change (brand image, team composition, internal process, infrastructure) that generated a sales growth in the range of 70% over a period of 4 years. Show less

Montreal

Founded and managed, with three partners, the expansion of an Industrial Design Agency composed of a multidisciplinary team of about 15 professionals, over a period of 10 years.Responsible of business development and project management for multiple product development in various market sectors such as :• Electronic and high technology• Toys and infant products• Furniture and luminaire• Sports and leisure • Lawn and garden• Medical Equipment