● Managing campaigns of major Airlines like Qatar Airways, Etihad, FlyDubai, Saudi Airlines, Pegasus etc, by tracking & analyzing the campaign performance to boost the client's KPI.● Planning and strategizing with Sales and/or Operations teams to achieve solutions for the campaign to meet expectation in terms of delivering the best CTR and quality results for the client.● Overseeing delivery and revenue recognition for display advertising business in MENA region for Wego.com for both desktop and mobile (native ads) campaigns.● Tracking, reporting and optimizing performance daily with digital agencies to improve the efficiency of the campaigns.● Working cross-functionally with Account Management and Sales teams to ensure accurate delivery.● Proficients in: Google Ad Manager, Display & Video 360, Campaign Manager and WebEngage.

- Manage and tracking marketing campaigns- Generating campaigns’ weekly and final reports- Brief and oversee the work flow of all campaigns with the agencies- Measure and optimize campaigns, and assess against goals (ROI and KPIs)- Collaborate with internal teams to create banners, special executions- Deal and collaborate with agencies and other vendor partners- Publish campaigns on various platforms (LinkedIn, OLX, Truecaller, Botulat, Yallakora, Masrawy, Almasry Alyoum and other platforms)- Working on Adserving portals (Google DoubleClick for Publishers, Microsoft MC, Microsoft Adexpert, Sizmek, Linkedin, Sharethrough, AppNexus )- Build, launch and monitor campaigns on Linkedin such as InMails, Sponsored Updates and Text Ads.

- Dealing with clients- Working closely with sales team to facilitate the tracking of different campaigns and determine their performance using reports.- Generating campaign reports- Monitoring various websites analytics- Optimizing display campaigns- Publishing campaigns on various platforms (Skype, MSN, Yallakora, Masrawy, Al Masr Al Youm, Linked In and other platforms)- Working on Ad-serving portals (Google DoubleClick for Publishers, Microsoft MC, Sizmek, Sharethrough, Freewheel)- Conducting inventory check for different networks to determine the availability status to book campaigns.

Enthusiastically working with Yahoo! and extensively dealing with advertising solutions - DR , Display and coordinating a massive number of campaigns and top agencies particularly within the IT Market.Managing large-scale advertising media plans: homepage events, Takeovers and Rich media ads on Yahoo! and partners.Co-ordination of creative agencies and media agenciesChecking, building, trafficking and scheduling ads using flash, photoshop, html and bespoke tools.Monitoring revenue status and optimizing campaigns to ensure it deliver according to client expectation.Pre-sales consulting and customer support to create high impact custom events.Direct response specialist (managing IT top customers CPC, CPA)Ad serving troubleshooting and Rich media specialist –contributing to 3rd party specs editing and ad format negotiation.EMEA homepage subject matter expert: leading Italian cross team meeting (with Ad Technology and Account Management).