Лектор-тренер Академії WebPromoExpertsЕксперт у сфері інтернет-маркетингу з багаторічним досвідом викладання і тренерства. Навчаю фахівців різних рівнів — від початківців до керівників, допомагаючи їм опанувати сучасні інструменти та стратегії цифрового маркетингу.Курси, на яких викладаю:Спеціаліст з інтернет-маркетингуКонтент-маркетингSMM-спеціалістДиректор з маркетингуДодаткові компетенції:Проведення корпоративних тренінгів для провідних компаній і організацій, серед яких:ПРООН (Програма розвитку ООН)MSDФонд гарантування вкладівДержавна прикордонна служба УкраїниКураторство: координую навчальний процес і підтримую студентів курсу "Спеціаліст з інтернет-маркетингу", забезпечуючи якість і актуальність знань, які вони отримують.Захоплююся передачею знань і досвіду, створюючи практичні й інтерактивні навчальні програми, що дозволяють студентам застосовувати отримані навички з першого дня.

Project Development Manager: "Apteka 911 and Dr. Komarovskiy"Experienced in developing and successfully launching products under the Dr. Komarovskiy brand. Key responsibility: identifying and launching pharmaceutical products that meet high-quality standards and address audience needs. Core competencies: - Market analysis: researching the competitive landscape, identifying trends, and understanding consumer needs. - Team management: coordinating the work of specialists in legal support, development, and quality control. - Product quality control: ensuring compliance with standards at all stages of development and production. - Pricing strategy: developing competitive pricing strategies tailored to market specifics. - Marketing support: designing and implementing comprehensive marketing campaigns to ensure successful product promotion. - Sales analysis: evaluating sales dynamics and developing measures to boost revenue. - Promotion strategy: creating, implementing, and continuously refining promotion plans to achieve optimal results. Currently, the Dr. Komarovsky brand features two successfully launched products: - Vitamin D3 - Vitamin D3 Chewable LozengesAchievements include launching new products, effectively managing a multidisciplinary team, and creating high-demand products trusted by consumers.

Strategy:Creating a company with mission that makes consistent and timely progress.• Developing a long-term strategy of Company • Developing strategic, organizational and financial plans with staff Planning:• Plan entire company activity according to the strategic goal• Define possibilities for growth• Coordinate effective budget for the entire company, as well as separate projectsOrganization:• Organize processes for different departments\projects• Optimize structure, processes and communications in the company• Coordinate and approve procedures and policies in the companyMotivation:• Coordinate and approve motivational plans for subordinates

As a leader of the Marketing department, l played a pivotal role in shaping and executing the overall marketing strategy to drive growth and brand awareness for Vidby company, with key points on Vidby products. The main role was to build a team of marketing professionals and collaborate closely with cross-functional teams to develop and implement innovative marketing initiatives.KEY RESPONSIBILITIES- Strategic Revenue Generation: Lead initiatives to drive revenue growth through effective marketing strategies and lead generation tactics. Devise and execute promotion strategies across digital and integrated channels to reach and engage target audiences effectively.- Team Leadership: Provide guidance, support, and resources to enable team members to excel in their roles.- Development of Promotion Strategy: Devise and execute promotion strategies across digital and integrated channels to reach and engage target audiences effectively.- Digital Strategy Formulation: Develop a robust digital marketing strategy encompassing SEO, SEM, content marketing, email marketing, and social media to amplify brand visibility and drive customer acquisition.- Digital Strategy Implementation: Oversee the execution of the digital marketing strategy, ensuring alignment with business objectives and delivering measurable results.- Lead Generation: Implement lead generation strategies to identify and nurture leads, working closely with sales teams to ensure seamless lead handoff and conversion.- Performance Monitoring and Optimization: Monitor key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives, and continually optimize strategies for maximum impact and ROI.- Vendor Management: Identify, evaluate, and manage relationships with external vendors, agencies, and partners to support marketing initiatives. Collaborate with vendors to ensure deliverables meet quality standards, deadlines, and budgetary constraints.

• Development and implementation of Marketing, PR and Digital strategies for the Company;• Managing of marketing budget across all channels, including Display, Paid Social, PPC, Affiliates, Referrals, optimizing performance to achieve strategic targets within agreed CPAs;• Delivering against a varied set of KPI’s including traffic, CPA, CPC, CPL;• Development of content strategies: setting tasks for copywriter, monitoring the performance of work;• Leading and developing a team of 5 digital marketing experts (direct reports), empowering them to make data driven decisions to improve efficiency of marketing activities;• Working closely with team of lawyers to create upcoming plans and allocation of budget among digital marketing channels to achieve commercial objectives;• Developing and nurturing key partnerships with agencies and third parties, conducting regular business reviews to achieve commercial objectives and maximize performance;• Testing new advertising campaigns and traffic sources;• Management of media agencies, affiliates and SEM partners.

Frameworks development: CANVAS, Analysis and Strategy, ExecutionMarketing analysis of startups (Poland, Germany, California, Ukraine):1. market and competitors (target market description, target audience description, total market size, market trends, current market share, main competitors (pricing strategies, strengths, weaknesses)2. product (an idea): product’s strengths, weaknesses, opportunities, threats; user experience analysis 3. growth, sales and client base including customers’ payability analysis4. marketing efficiency analysis (which channels bring more qualified leads, conversion rates, ROI)5. web appearance analysis6. brand analysis7. partnership analysisMarketing strategy development (Poland, Germany, California, Ukraine):1. offering new features / changes to the development plan (this may be valuable if the product has some disadvantages compared to competitors)2. tracking instruments implementation strategy (Google Analytics, Remarketing, GTM)3. customer support and post-sale strategy4. general monetization strategy, tarification strategy (plans and content), setting prices, loyalty and discounts5. general sales strategy, CRM implementation strategy, sales plan6. general product positioning strategy,7. general marketing promotion strategy (PR, Digital: Adwords, SEO, Social Media, E-Mail, Video)8. marketing budget9. Web appearence strategy, branding strategy, partnership strategy, feedback gathering strategy, creating media package: press-release, screenshots, videos, USPs, use casesMarketing strategy execution (Ukraine, Germany)

Development of the company's business processes based on KPI Development and implementation of the company's strategyDevelopment and implementation of marketing and sales strategies Monitoring of strategic development and operational management of tactical plans and objectivesConducting marketing research of mobile application Development of mobile app marketing strategy (Ukraine, all over the world)Product namingOperational management of marketing activitiesSales management (Ukraine, all over the world)Strategic pricing managementCrowd-marketing (Google Play)Presentation of the company's products (IDCEE, LeWeb, Russian Mobile Awards)IR: Preparation of necessary documents, creation of presentations, negotiations. Ukraine, Russia, Germany, SwitzerlandManaging and coaching the team

Analysis of Ukrainian pipes market; Developing Pipelife’s marketing strategy in the Ukrainian market; Conducting negotiations with clients; Promoting Pipelife’s brand name; Preparing information and participating in tenders for supply of products; Organising and conducting conferences, meetings, technical seminars and other events in Kyiv and other Ukrainian cities; Internal communications and event management; Reporting to Piplife’s headquarters on sales results, plans, marketing strategies etc; Writing articles; Preparing presentations for conferences and meetings. Coordinating Ukrainian dealers; Providing logistical support for Ukrainian dealers; Liaising with customs and excise; Creating, implementing and controlling the company’s marketing budget; Cooperating and liaising with media agencies; Managing advertising campaign; Assessing the effectiveness of advertising