Erika Peñatez Email & Phone Number

Barcelona, Catalonia, Spain

Handles 20+ publisher accounts, with responsibilities that include relationship management, data analytics, sales, and overall finding opportunities to grow the portfolio.

Singapore

Managed the strategic development and execution of APEX Exchange digital activities across Singapore, with a direct responsibility for billings growth.Worked closely with the with the Agency teams to develop results-oriented campaign solutions for their Clients, positioning APEX as a key partner of choice.Built strong relationships with key Publicis Agency teams to and third party digital partners to ensure a seamless and integrated working model.

Singapore

Responsible for managing the account's (financial/insurance sector) digital marketing campaigns - from planning, implementation, optimization, tracking and reporting.

Responsible for APMEA-wide product marketing requirements for MasterCard Prepaid & Emerging TechnologiesDesigned and delivered product sales tools, marketing videos and business case studies aimed at making MasterCard the preferred payments solution provider of banks and other financial institutions

Singapore

Led the marketing efforts in Thailand, Philippines & India through Strategic Media Planning, Regional Advertising, Partnerships & Sales Support

Account manager for one of the world’s leading advertising media planning agency, responsible for three regional accounts - Sony Electronics, Singapore Airlines and Michelin Developed campaign strategies and integrated media schedules (offline and digital) to effectively address clients’ objectives

Responsible for ensuring regional and country alignment on brand identity across all communication elementsAccountable as the main point of contact for all brand-related issues for 41 Asia Pacific countries and territories, including internal departments within the Regional Office and advertising agencies.Communicated, monitored and advised on the latest brand guidelines.Assisted in the planning, branding and activation of regional sponsorships

Philippines

Managed marketing promotions and advertising campaigns, both above and below-the-line for Citibank Installment Loans, CitiFinancial, Cards Usage Group & Crescent ServicesRecipient of the Team Member Award during the Citibank Country Manager Quality Excellence Awards for contributions to the set-up of Crescent Services (BPO) in the Philippines in October 2004

European Business Graduate, Business, International Relations

Activities and Societies: AIESEC - an international, non-governmental, not-for-profit organization that provides young people.

Certificate Holder, Marketing And Management