BRAND STRATEGY: BUILDING A BRAND FROM THE CORE OF YOUR BUSINESSYour brand is so much more than your logo or the products you sell. Your brand is your entire business. It’s the reason you exist, your USPs, the people who work there and the experience you offer to clients or customers.Building your brand is a collaborative process. We need to find out what your business wants to achieve and why. We need to understand how your teams currently work together, your corporate structures and what your customers and clients think of your business.We will also look at your competitors and trends across your industry and markets.