- Manage End-to-end Amazon workstream: from New Item Setup (NIS), daily BB tracking, inventory levels, performance tracking, strategic merchandising; to forecast, operations and logistics.- Developed and implemented Excel dashboards providing weekly results for multiple strategic KPI's. - Vendor and Seller Central specialist to manage day to day Amazon 1P, FBA and FBM operations including ASIN creation, OOS, Lost BB, Glance Views, Content Optimization, ASIN rationalization, Customer Support, Inventory Management, among other.- Managed external agencies and platforms to provide market analysis and strategic key findings.- Serves as GL E-commerce data expert by providing effective analysis, identifying trends, insights and providing recommendations to support the development of the overall eCommerce strategy.- Deliver in-depth analysis, insights and recommendations to Sales Operations leadership in areas to improve GL sales efficiency for AMZ 1P, AMZ 3P, and Walmart Market Place.

-As an Analytics and Visualization manager, everything is about taking large amounts of data sets, simplify them, and present the “golden insights” in a way that is universally understandable, easy to interpret, find patterns, trends and correlations. Highlights:• Extensive marketing background including: - Development and implementation of ABP’s, - Maintaining updated P&L and budgets, - NPD process and manage internal/external partners for the development of marketing campaigns - Managing all analytics and market reports • Proficient at building dashboards and custom reports that provide strategic insights visualizations for better decision making.• Able to analyze large data sets and rendering insights via Tableau, and Advance Excel to help drive business decisions. • Adept at making the complex data accessible, understandable and usable, while delivering insights in a useful and appealing matter to all audiences (Storytelling)

-Helped or managed the development, implementation, and evaluation of all Marketing activities in order to meet profit and sales objectives while building strong brand awareness.Highlights:• Managed the development and execution of all brand programs (Displays, Promotions, Digital, Social), including Transformers movie partnership that led to a $5.4M lift and a +0.4 dollar share point growth in a double-digit declining category. • Maintained Brand A&P budget with monthly updates spending versus budget and managed all internal and external partners on the creation and process of on-time estimates, PO creations, invoice processing and payments.• Lead all NPD process and timeline for Schick Hydro and Quattro for Men, including creative development with external partners, internal approval process (legal, engineering, brand, creative, etc.), forecast, production, and on-time shipping. • Collaborated with agencies to define marketing vehicle strategy, creative development of FSI’s/digital coupons, shopper marketing programs, digital banner campaigns & E-commerce to achieve market share goals.• Developed and presented all analytics reports including, consumption vs. shipments, market trends, competitive activity, and ad hoc reports to senior management, that helped develop new strategies and adjust plans accordingly.

-Applied Location intelligence, GIS and Market Research for Trade Analysis, market optimization, segmentation and POS profiling. Demographic and Socio economic analysis, target market campaigns and strategic merchandising programs. Pinpoint of retail store outlets and their competitors for better market intelligence. Strategic selection of distribution points for new product introduction based on market profile.Highlights:• Chain Supermarket (17 stores) Demographic and Socio economic trade area analysis that helped implement customized wellness planograms with a 12% avg. sales growth by POS. • Natural Sweetener market analysis that helped developed Truvia’s target market campaigns, strategic merchandising programs and POS optimization, resulting in a 28% sales growth and increased distribution.• Re-organized Colomer & Suarez Sales Territory, leading to a 3.4% sales growth vs YAG and helping warehouse moving from 48 to 24 hrs. delivery.

-Managed the day-to-day logistics of all assigned brand programs. Owned timeline management, budget, sales target and program analytics.Highlights:• P&L Analysis and Budget management, including A&P, and ROI, in order to sustain proper product mix and brands profitability.• Managed demand and forecast process at all levels including item/product, Brand, Segment/Category, Account, Distribution Channel, Sales region and Total Company.• Developed and implement all assigned brand ABP’s to achieve company targets, including advertising, program/promotions, and research needs.• Provided consumption-based data analysis with actionable insights and opportunities, to support the sales department and better understand market trends and dynamics.• Supported all cross teams with best in-class creatives, selling sheets, digital assets, POP material, displays, etc., to provide consumers with a top branding experience.

-Provided category analysis, recommendations and help in the implementation of strategic POGS. Be the internal sales and marketing analytics expert.Highlights:• Implemented multiple brand planograms that provided sales growth including Parkay margarine (+5.7%), Truvia Natural Sweetener (+20%), and Mac & Cheese (+9.3%).• Developed and Maintained monthly strategic dashboards and reports that monitored KPI’s and provided the latest market insights for departments like Sales, Marketing and Logistics.• Managed all Monthly and Quarterly Sales presentations to Key Account Managers, Marketing and Sales department in order to evaluate results and adjust forecast and goals.• Created and disseminated all syndicated data analysis (IRI & Nielsen) across departments, and presented results to internal and external executives, from KA’s to C-level executives.

-Provided key consumer insights, POS/Consumer analysis and actionable recommendations for multiple categories and clients. Structured and lead effective presentations to small and large groups including C-level executives, Marketing, Brand and Sales managers. Assessed market key points, dynamics and trends in order to understand opportunities and implement action plans.Highlights:• Created and delivered multiple custom category reviews that supported marketing and sales department during ABP planning for accounts like Nestle, J&J, and Kraft.• Assisted top managers with the preparation of monthly business reviews, quarterly trade plans and JBP’s for national accounts like Walmart and Walgreen's.• Provided ad-hoc analysis for in-depth understanding of category dynamics including distribution, pricing and velocity.