Edgar Torres Email & Phone Number

Minneapolis, Mirandola, Japan, Shanghai, US

Res Parque Santa Fe, Federal District, MX

- Manage End-to-end Amazon workstream: from New Item Setup (NIS), daily BB tracking, inventory levels, performance tracking, strategic merchandising; to forecast, operations and logistics.- Developed and implemented Excel dashboards providing weekly results for multiple strategic KPI's. - Vendor and Seller Central specialist to manage day to day Amazon 1P.

• As an Analytics and Visualization manager, everything is about taking large amounts of data sets, simplify them, and present the “golden insights” in a way that is universally understandable, easy to interpret, find.
• Extensive marketing background including: - Development and implementation of ABP’s, - Maintaining updated P&L and budgets, - NPD process and manage internal/external partners for the development of marketing campaigns.
• Proficient at building dashboards and custom reports that provide strategic insights visualizations for better decision making.
• Able to analyze large data sets and rendering insights via Tableau, and Advance Excel to help drive business decisions.
• Adept at making the complex data accessible, understandable and usable, while delivering insights in a useful and appealing matter to all audiences (Storytelling)

Shelton, Connecticut, US

• Helped or managed the development, implementation, and evaluation of all Marketing activities in order to meet profit and sales objectives while building strong brand awareness.Highlights:
• Managed the development and execution of all brand programs (Displays, Promotions, Digital, Social), including Transformers movie partnership that led to a $5.4M lift and a +0.4 dollar share point growth in a.
• Maintained Brand A&P budget with monthly updates spending versus budget and managed all internal and external partners on the creation and process of on-time estimates, PO creations, invoice processing and payments.
• Lead all NPD process and timeline for Schick Hydro and Quattro for Men, including creative development with external partners, internal approval process (legal, engineering, brand, creative, etc.), forecast.
• Collaborated with agencies to define marketing vehicle strategy, creative development of FSI’s/digital coupons, shopper marketing programs, digital banner campaigns & E-commerce to achieve market share goals.
• Developed and presented all analytics reports including, consumption vs. shipments, market trends, competitive activity, and ad hoc reports to senior management, that helped develop new strategies and adjust plans.

• Applied Location intelligence, GIS and Market Research for Trade Analysis, market optimization, segmentation and POS profiling. Demographic and Socio economic analysis, target market campaigns and strategic.
• Chain Supermarket (17 stores) Demographic and Socio economic trade area analysis that helped implement customized wellness planograms with a 12% avg. sales growth by POS.
• Natural Sweetener market analysis that helped developed Truvia’s target market campaigns, strategic merchandising programs and POS optimization, resulting in a 28% sales growth and increased distribution.
• Re-organized Colomer & Suarez Sales Territory, leading to a 3.4% sales growth vs YAG and helping warehouse moving from 48 to 24 hrs. delivery.

San Juan, Puerto Rico, PR

• Managed the day-to-day logistics of all assigned brand programs. Owned timeline management, budget, sales target and program analytics.Highlights:
• P&L Analysis and Budget management, including A&P, and ROI, in order to sustain proper product mix and brands profitability.
• Managed demand and forecast process at all levels including item/product, Brand, Segment/Category, Account, Distribution Channel, Sales region and Total Company.
• Developed and implement all assigned brand ABP’s to achieve company targets, including advertising, program/promotions, and research needs.
• Provided consumption-based data analysis with actionable insights and opportunities, to support the sales department and better understand market trends and dynamics.
• Supported all cross teams with best in-class creatives, selling sheets, digital assets, POP material, displays, etc., to provide consumers with a top branding experience.

San Juan, Puerto Rico, PR

• Provided category analysis, recommendations and help in the implementation of strategic POGS. Be the internal sales and marketing analytics expert.Highlights:
• Implemented multiple brand planograms that provided sales growth including Parkay margarine (+5.7%), Truvia Natural Sweetener (+20%), and Mac & Cheese (+9.3%).
• Developed and Maintained monthly strategic dashboards and reports that monitored KPI’s and provided the latest market insights for departments like Sales, Marketing and Logistics.
• Managed all Monthly and Quarterly Sales presentations to Key Account Managers, Marketing and Sales department in order to evaluate results and adjust forecast and goals.
• Created and disseminated all syndicated data analysis (IRI & Nielsen) across departments, and presented results to internal and external executives, from KA’s to C-level executives.

Chicago, IL, US

• Provided key consumer insights, POS/Consumer analysis and actionable recommendations for multiple categories and clients. Structured and lead effective presentations to small and large groups including C-level.
• Created and delivered multiple custom category reviews that supported marketing and sales department during ABP planning for accounts like Nestle, J&J, and Kraft.
• Assisted top managers with the preparation of monthly business reviews, quarterly trade plans and JBP’s for national accounts like Walmart and Walgreen's.
• Provided ad-hoc analysis for in-depth understanding of category dynamics including distribution, pricing and velocity.

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Geography