Remove the guesswork from cold water therapy by bringing a reliable and beautiful floating safety timer and app (think ice-baths, open-water swimming, cold showers, and plunges). Currently cold water therapy scientific literature shows its potential as a potent anti-depressant, significant mood booster and addiction treatment - yet 80% of do not know the right temperature/time to do it.By creating a ecosystem for users to do it right from the beginning, we can bring the benefits to the masses and expand the science data set to larger demographics than just athletes and bio-hackers.Focusing design on cold safety, maximisation of benefits and ability to connect to Strava, Apple Health and Google Fit.Follow @cee.health on Instagram + Twitter for progress.

Advising new projects and investments made by CELLA SIA

Built an award-winning / commercially successful innovative cat furniture line/brand bootstrapping. Highlights:Red Dot Product Design Award 2024Worked with Historic Arita Valley Porcelain factory.Presented in Living at Home magazine December 2021Dutch Design Week featureVogue Feature Article 23

Consulted companies in likes of Philips Health, Adent, AMATA (SIA EKJU) in applying Design Thinking, Product and Service Design and Business model innovations in their propositions and workflow.

Creating a concept for Baby food supply delivery program for Philips Mother & Care Unit

Managment of new products, digital marketing and revamping design of existing products.