SAZABY LEAGUE co. ltd. Tokyo – The holdings company has 14 apparel and sundries, restaurant companies.Marketing team, 2012 to presentNew business development and supporting operational companies.- Planning new brand launch communication for ELFORBR (ladies apparel) and Flying Tiger Copenhagen (Danish general merchandise).- Making brand message and concept, targeting, positioning, competitor mapping, PR, opening event programs.- lead rebranding project for existing brands… Show more SAZABY LEAGUE co. ltd. Tokyo – The holdings company has 14 apparel and sundries, restaurant companies.Marketing team, 2012 to presentNew business development and supporting operational companies.- Planning new brand launch communication for ELFORBR (ladies apparel) and Flying Tiger Copenhagen (Danish general merchandise).- Making brand message and concept, targeting, positioning, competitor mapping, PR, opening event programs.- lead rebranding project for existing brands including marketing research. Accomplishment- Archive 200% as percentage of ELFORBR budget in opening month.- Covered on many of TV and Web news media about Flying Tiger Copenhagen Omotesando store opening and made $10M worth of Ad value equivalency. Show less

UNIQLO co. ltd. Tokyo – First company in Japan to establish an SPA model. 1,295 retail branch stores in 13 countries.Marketing & communication team, 2007-2012 -- Innerwear promotion 2007-2012, Company identity supervisor 2008-2012, Copy & visual bank project (making visual and copy for all products) 2011-2012, - Managed team budgets of $2~3M/year.- Developed and implemented innerwear MEGA campaign (HEATTECH, BRATOP…) with ad and web and PR team. - Wrote ‘reason to buy ‘copies… Show more UNIQLO co. ltd. Tokyo – First company in Japan to establish an SPA model. 1,295 retail branch stores in 13 countries.Marketing & communication team, 2007-2012 -- Innerwear promotion 2007-2012, Company identity supervisor 2008-2012, Copy & visual bank project (making visual and copy for all products) 2011-2012, - Managed team budgets of $2~3M/year.- Developed and implemented innerwear MEGA campaign (HEATTECH, BRATOP…) with ad and web and PR team. - Wrote ‘reason to buy ‘copies and produced visuals/photos which were attractive for all products.Accomplishment- Increased the share of innerwear sales in the company from 15% to 20%.- Streamlined promotion workflow of all countries by ‘COPY BANK’. Show less

Middle size SPA company.Snarlextra PR manager, 2006-2007 -- Promoted ladies designer’s brand ’Snarlextra’.- Relations to fashion editor and stylist and fashionista/blogger. - Planned for season visual and magazine ads and in-store events. Accomplishment- Organized the re-making denim event with sales team and sold 100pcs of expensive re-make denim products.

Trouble At Mill co. ltd. Tokyo -- Subsidiary company of BEAMS. Wholesale and PR agent.Sales/PR, 2006-2007 -- Sold apparel products for specialty stores around Japan. Relations to fashion editor and stylist and fashionista/blogger to build brand awareness.Accomplishment- Increased customer to 100 specialty stores 1 year after the company had been established.

Multimillion-dollar SPA company.Sales assistant, 1999-2002 -- Sales assistant for ladies specialty store called ‘Free’s Shop’. Sales, shop VMD, coordinate, inventory control, Accomplishment- Boosting sales by optimizing stock adjustment, quantities and management.