Working collaboratively with cross-functional product departmental heads as well as external partner liaisons to support the execution of go-to-market activities that support the product strategy via developing clear, concise, and effective training and communication that drives differentiation based on strong consumer, market and competitive data.• Directed the product marketing team and go to market efforts for the company• Led the marketing department in the development of competitive differentiation, product positioning, product messaging and go-to-market strategies, as well as ensuring that all product departments adhere to a unified market-driven strategic path.• Oversaw creation of market collateral, developing marketing metrics and systematic approaches for obtaining comprehensive consumer, market, and competitive analyses that support strategic organizational decisions and product marketing tactics.• Collaborated with other product department heads on the identification, quantification, and assessment of external-partner opportunities that could drive accelerated product growth through product and commercial capability innovations.

Responsible for the development of marketing strategy that supports the global growth of DAG across multiple verticals.

Working across sales and marketing, product/service groups and partners to integrate multiple offering components into solutions that create unique value for buyers. Acting as the storyteller of Innovative’s portfolio of SaaS solutions, required significant internal and external thought leadership and the ability to drive change across a wide variety of functions/roles to create market interest and sales of a portfolio of SaaS solutions. Design and execute market strategies that support demand generation, product positioning, brand awareness and sales enablement in collaboration with sales leadership, product development and business development. Facilitate the development and implementation of Go-to-Market plans, lead business positioning and strategic development programs to continually align marketing output with high-level corporate objectives, industry trends, and market need.• Bringing to market successful next-generation product launch (largest in company history).• Deliver support to the sales channel by directing the development of a comprehensive sales enablement tool and collateral repository, product demo training and regular product updates to facilitate the effective closing of sales.• Collaborate with a wide range of internal stakeholders to conceptualize and stand up the company’s first Competitive Intelligence program.• Execute a data governance strategy to audit and clean up CRM data for more efficient data transfer between Netsuite and Marketo, including the management and development of cross-functional teams in Agile and Waterfall environments.

Responsible for the creation of marketing campaigns needed to support the Go-to-Market plan, launch and life-cycle of SaaS products and services in order to drive a more customer-centric, sales and marketing oriented approach. Responsible for demand generation activities by developing the strategy and managing the marketing programs that drive awareness and demand. Craft messaging and positioning for SaaS applications. Responsible for being the expert in buyer personae, how they buy and their buying criteria and communicating that knowledge to the sales channel. Work in conjunction with the development team, product managers, sales teams and channel partners to deliver marketing campaigns within brand and on-time.

Provided leadership and oversight for the design and rollout of marketing strategy to increase member retention and growth in accordance with long-term organizational objectives. Some of my main responsibilities included the following:• Directed a team that created a suite of core marketing materials to facilitate promotional events including applications, welcome kits, certificates, membership cards, and various other items as necessary. • Established a comprehensive event management strategy to maximize the potential of exhibits including detailed input into the production of signage, booth contents, and layout to drive brand awareness. • Boosted event demand generation performance using customer insights to design speaking track and learning lab educational content.• Actively participated in the new product/service development process in collaboration with cross-functional teams from business development and operations divisions as a marketing subject matter expert.• Oversaw teams that managed a variety of administrative tasks including inbound call center, contact, quality, and maintenance.