Euan Mitchell Email & Phone Number

Abu Dhabi, Abu Dhabi, Ae

Abu Dhabi, Ae

Abu Dhabi, Emirate Of Abu Dhabi, Ae

Digital Marketing Director for Miral Experiences, Yas Island, Abu Dhabi, operator of global award winning waterpark and theme parks. Leadership of digital marketing, CRM and social media to drive online customer experience, visitation and revenue. Leadership: Customer experience, CRM and social media teams

Dubai, Dubai, Ae

Recruited a small team of digital and social experts. Set up the digital platforms and account structures along with selection of agencies to support content creation and delivery of social assets to drive greater awareness, build interest and engagement with a global audience.Worked with internal stakeholders to utilize website asset and used social best practice principles to grow widest appeal across multiple sectors and demographics . Formulated and set out digital strategy that incorporated the fundamentals required to produce the platforms for developing and promoting Expo brand online.

Dubai, Dubai, Ae

Since the first Great Fair of 1851, World Expos have become one of the world’s largest and oldest mega-events, attracting millions of visitors who explore and discover pavilions, exhibits and cultural events staged by hundreds of participants including nations, international organisations and businesses.In winning the right to host Expo 2020, the UAE and its people set upon a journey that will place the country at the centre of the international stage on the eve of its Golden Jubilee, engaging the global community and creating an immediate and meaningful cultural, social and economic impact. Expo 2020 Dubai is the first Expo in which the majority of visitors stem from beyond the nation’s borders, heralding the most inclusive and international event in World Expo history.At the heart of Expo 2020 Dubai lies our belief in the power of partnership and collaboration in pioneering new paths of development and innovation. This is reflected throughout the event, from our theme ‘Connecting Minds, Creating the Future’, to the strategic public and private sector partnerships that will be built during the planning and delivery of the event, the innovative site design, and the tangible solutions that Expo 2020 Dubai will deliver around our sub-themes of Mobility, Sustainability and Opportunity, on the road to 2020 and beyond.The Director Digital Strategy & Analytics led, developed and optimized the strategic digital structures and approach for engaging domestic and international audiences in digital marketing, mobile, eCommerce, social media and CRM. As part of the international Strategy, created and deployed 16 language websites. Set up Tracking, measurement and analysing digital data, which translated it into effective insights and recommendations to help contribute to achieving 25 million visits and fulfilling strategic partner commitments. Brokered strategic digital partnerships with key online platforms

Dubai, Ae

Vice President Global eCommerce for Atlantis Resorts, an internationally recognised 5 star resort operator. Leadership of digital marketing and online strategies to ensure brand awareness and profit growth for Atlantis the Palm, Dubai open, Atlantis Sanya Hainin and The Royal Atlantis Resort and Residences under development. Leadership: 1 Associate Director, 2 marketing managers, affiliate manager & 1 Social Media manager, agency support Led all online marketing and digital strategies aligning with Brand marketing and business development to build brand awareness and drive direct transactions and engagement through social media.Managed the marketing team through development and launch of a new website platform using Sitecore CMS with improved personalisation and transaction capability in 10 languagesFurther developed the Chinese website for Atlantis the Palm and planned the structure and set up for Atlantis Sanya, Hainin along with set up of a full social media and online marketing strategy specific to their country requirements.Developed a "Mobile First" strategy to grow auxiliary products and service online sales. Online representing over 20% for some of these businesses in 2015. Successfully worked with key online supplier partners to develop new digital marketing initiatives. Established the marketing campaigns with additional offers driving an effective strategy to target specific countries at varying times and seasons throughout the year. Led the market through innovation using commercial acumen and attribution data to improve marketing effectiveness to exceed targets and financial goals. Deployed latest online re-targeting and re-marketing techniques to build engagement value and profitable sales.Mentored the team and stakeholders in the business on the latest digital trends and techniques to improve brand sites and grow exposure online in collaboration and alignment with the broader marketing objectives of the business.

Dubai, Ae

Appointed as the Online Marketing Director, my responsibilities included leadership of digital marketing and online strategies to ensure brand awareness and profit growth. Financial accountability: USD $3 MIL per annum Leadership: 1 Associate Director, 3 marketing manager (1 external marketing analyst), agency support Led the planning and development of all online marketing and digital strategies. Personally aligned online marketing with business development building brand awareness and driving directing transactions and engagement through social media.Independently identified opportunities that included analyzing the commercial viability of new digital channels through the creation of multi-lingual websites. Project managed the introduction of website content in full English, Arabic and Russian websites, setting up and deploying French, Italian, Spanish, German, Japanese sites enhanced with full ecommerce capability in December 2012.Established a reputation for ensuring cultural awareness and appreciation in all marketing activities. Project managed the launch of the Chinese website in October 2010 seeing this managed in China and supported with a full social media and online marketing strategy specific to their national requirements.Identified the importance of mobile and developed a site that won Best Mobile site in Middle East at The Mobies Awards in 2013

Bethesda, Md, Us

Marriott International is a leading hospitality company with 4000 properties and 18 brands of managed and franchised properties around the world. Its online presence and the strength of Marriott.com is well recognized as an industry leader. Financial accountability: USD $1 MIL per annum Leadership: 4 ecommerce cluster managers in UK managing 70+ properties, 8 ecommerce / marketing executives managing 17 properties based throughout Middle East & Africa.  Provided management for all UK and Ireland based eCommerce projects. Collaborated with the Corporate eCommerce team on website projects to deploy additional functionality for Marriott.co.uk. Engaged with representatives from the Middle East & Africa hotels to participate and partner with corporate echannels supplier teams. Optimized and merchandised in line with the overall eCommerce Strategy. Conceptualised then managed a Youtube channel with rich media content for 12 UK Hotel & Country Clubs as well as all London hotels. extended the video project to feature Middle East Hotels. Spearheaded the launch of UK eBreaks, a last minute weekly weekend offer for registered users. Researched and developed a UK affiliate programme with Affiliate Window to compliment a US programme with Commission Junction. Introduced accurate trends analysis and reporting including eCommerce insight into regional market trends online used to demonstrate a sound ROI whilst meeting strategic commercial objectives.

London, Greater London, Gb

Thistle Hotels, run by glh.is a UK-based hotel company which had a portfolio of 65 hotels, operating in the three and four star sector. It is the largest hotel chain in London. Financial accountability: USD $700K per annum Leadership: 1 Online Marketing manager and 2 technical managers managing 65+ UK hotels  I was accountable for the planning and implementation for the eCommerce strategy for all electronic distribution channels. Drove innovative approaches that delivered USD $60 million in 2004. From 2000 to 2001 saw internet sales grow by almost 200% In terms of internet generated revenue. Thistle Hotels ranked highly among hotels in the European market with year on year website growth over the 4 year period over 100% Conceptualized then launched edeals specifically with offer codes setup to help sell weekend distressed inventory at select hotels. Grew Global Distribution System (GDS) businesses over 4 years delivering up to 30% of total hotel room revenue for some of the hotels. I led the engagement with a vendor to produce and enable 360 degree virtual tours for all online bookings. Saw this as a UK hotel industry first.

North Bethesda, Maryland, Us

London, England, Gb

Solo trip working and travelling around the world (12 countries in 12 months)

Ba Hons, Economics & Politics

Education record