Over 30 years experience in driving innovative and highly effective solutions through digital marketing and promotions across globally respected hospitality and entertainment businesses Currently Senior Digital Marketing Director, leading the Digital Marketing teams for Miral Destinations at Yas Island, Abu Dhabi. Spearheading the delivery of online marketing strategies in alignment with the businesses growth expectations and goals. Accountable for the delivery of commercially viable marketing promotions, improving the online guest experience whilst driving industry best practices and increasing market recognition for the Yas Theme Parks websites through the Yas My Connect Platform and ecosystem. During my career worked with multi million dollar annual budgets overseeing the implementation of multi-lingual, leisure attraction and hospitality websites, online marketing campaigns along with product and service deliveries. Demonstrated harnessing the growth of social media and leveraged these channels ability to drive measureable value to the business. With an ability to identify new channels and online trends which has enabled the launch of multiple initiatives awarded by Google, Twitter, The Interactive Media Awards and Pan Arab Excellence Awards. Prior to Miral (previously known as Farah), worked on the exciting Expo2020 Dubai project building a team of digital and social experts from scratch, set up the digital stratgey, platforms, measurement, analytics and capabilities to be able to deliver on its ambitious mission to attract 25 million visits during the six month event from October 2020.Previous to that, set up and delivered the digital strategy and platforms for Atlantis the Palm, Dubai and drove regional ecommerce marketing activities for Marriott International, with accountability for the UK, Ireland, and the expanding Middle East and Africa region. These roles relied extensively on an innovative approach to marketing and both a strategic and executive approach to business. The transition to online and ecommerce based marketing began as Director of Distribution for Thistle Hotels. The move to digital marketing substantially increased the business contributing USD $60 million in online sales for Thistle Hotels in 2004. Delivered multiple projects and gained a wide range of skills resulting in effective leadership capabilities. A natural commercial business manager with a strong sense of strategic management that ensures the alignment of all marketing, sales and promotional strategies with business planning and management.