Cristiano Santana Email & Phone Number

Leading the content marketing department in the agribusiness division, with a specific focus on value generation, dissemination of relevant information, and providing enriching experiences for rural producers. Operating comprehensively and integratively, in close collaboration with digital marketing, brand communication, and services teams.Planning and implementation of IHARA's content strategy, guided by strategic objectives;Management of IHARA's content through websites, blogs, emails, and social media;Tracking, analysis, and reporting of content performance;Partner management (briefings, coordinating content and campaign development with agencies, ensuring established standards);Budget management;Leadership in the HORA H Project, IHARA's Content Hub;Leadership in agenda meetings with departments that generate information and content;Implementation of quality controls and tracking results through Key Performance Indicators (KPIs) and content action efficiency.

São Paulo, São Paulo

Development of marketing plan and execution of on and off campaigns (events, webinars, digital campaigns, social media, email marketing, Google, SEO etc.) for the LATAM region – focusing on lead generation and raising awareness for 8 countries in Latin America, with global reporting to London and New York. Marketing content management; inbound strategy definition; Globalization of strategies, management of the regional Marketing budget(s), maintaining strong relationship and interface with the regional sales team.

São Paulo E Região, Brasil

Management of marketing and communication projects and positioning of Syngenta product brands (fungicides). Planning, conceptualizing and leading the execution of campaigns with partners – agency, press and internal interface areas. Definition and execution of online digital projects focused on content (inbound marketing strategy) to generate new leads and market data (e-commerce). Product brand activations at fairs and events. Main Project: Portal Syngenta (http://www.portalsyngenta.com.br)

Nova Odessa, São Paulo

Development of strategic communication actions for companies in the agrobusiness and construction segment, as well as clients in several other B2B and retail productive sectors. Responsible for launching new fungicide products Ihara. Please see links below.

São Paulo, Brazil

- Responsible for the communication of the construction market of Caterpillar industries: forestry, flooring, general construction, heavy construction, work tools, rental and used machines. - Development and management of incentive campaigns and launching new series of CAT brand products. - Organization of relationship actions, events with national and international dimensions, trade shows, fairs and sponsorships, personal and professional experiences with customer groups. - Review and propose new strategies for use of digital media, branding and content. - Preparation of briefings, campaigns and promotional materials. - Budget management of the actions of the construction market. - Creation and formatting Relationship Rules (CRM). - Mastery in relationships with agencies and media. - Awarded by Caterpillar for Best Relationship Project, Sotreq Campus Meeting, 85% customer satisfaction level (https://bit.ly/3gcisTi , https://bit.ly/2T1lq4R , https://youtu.be/Z34z_87lp4w - Trade Show Caterpillar - M & T Machinery (2011, 2012 and 2015): Creation of communication, operation and interaction project with professionals and suppliers. Please see: https://bit.ly/2SZQCBw, https://bit.ly/2S9UgJb.

Sumaré/Sp

- Responsible for communication campaigns on radio, TV and promotional activities over 40 products. - Coordination of the annual sales convention. - Coordination, defining the actions and briefing by the advertising agency. - Development of promotional sales campaigns. - Management of RENATA brand campaigns. Please see: (https://bit.ly/3wZ2Mta, https://bit.ly/3z3w9MU, https://bit.ly/2SeKtkW)

Londres, Reino Unido

- Recruitment of staff for events in hotels, stadiums and big cities. - Continuous relationship with clients and meeting their needs. - Supervision of events, making check in and check out the staff and ensuring the resolution of issues raised by customer or staff.

Porto Alegre E Região, Brasil

- Coordination of the core of campaigns to create pieces to support sales for the commercial department, such as media kits and special programs, presentations with an institutional or commercial focus, internal marketing, coordination of events. - Responsible for managing and budgeting campaigns for clients at the Brazilian level, preparing planning for Marketing strategies for special customers. - Strong ability to negotiate with suppliers, establishing partnerships with excellent quality and cost ratio. - Organization of fairs and events (Itinerant institutional seminars at the Brazilian level). - Main Project: Implementation of the communication plan for the Mais Saúde Program in the main customers, impacting users' awareness of food waste, sustainability and quality of life.

Campinas E Região, Brasil

- Responsible for the communication and creation nucleus, monitoring and developing communication campaigns, preparation of briefings, creative direction, job administration and attending special projects for clients such as: Globo TV, CSN, Novartis. - Participation in the process of opening new restaurants, aligning communication and visual merchandising between units. Service and direct interaction with the HR audience. - Follow up on the promotional calendar as well as your checklist and schedules. - Restructuring of internal procedures in the Marketing area (Trometas Advertising agency), resulting in optimization of response times and satisfaction of internal and external customers | Launch of Gran Sapore pre-processed products for which the restaurant on TV Globo was a great model. 5 star event with presenter Ana Maria Braga for all customers validating all the processes of this new product.

Formação Em Psicanálise - Psicologia Clínica

Comunicamp - Marketing Digital, Marketing Digital

Antropologia Do Consumo E Consumer Insights, Communication, General

Branding, Branding

Mba, Management In Marketing Communication

General English, English

General English

Development Of New Products / Marketing, Development Of New Products / Marketing

Marketing

Comportamento Do Consumidor, Study Of Consumer Behavior

Comportamento do Consumidor

Digital Marketing

Sales

Graduação, Marketing And Advertising