Daniela Rodrigues Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brasil

Part of the company's Data & Artificial Intelligence Department, she is responsible for the strategy for the B2B/B2C market, leading four major fronts (Data Engineering, Governance, Martech and Data Driven Projects), and working in an Agile management format.Key activities:+ Strategic planning of the area+ Data strategy and architecture definitions, implementing, for example, the client's 360º projects+ Structuring data for consumption by 100% of the company+ Data… Show more Part of the company's Data & Artificial Intelligence Department, she is responsible for the strategy for the B2B/B2C market, leading four major fronts (Data Engineering, Governance, Martech and Data Driven Projects), and working in an Agile management format.Key activities:+ Strategic planning of the area+ Data strategy and architecture definitions, implementing, for example, the client's 360º projects+ Structuring data for consumption by 100% of the company+ Data governance with a focus on architecture, catalogs (data curation) and quality+ Structuring business KPIs within the company's data platforms+ Working with Martech, proposing solutions for Digital+ Providing data for CRM, enabling new campaigns, segmentation and performance+ Support in making data available to the company's Artificial Intelligence (AI) team+ Working with platform integrations/migrations+ Strategic project management, with ~13 squads+ Constant interface with the IT team and other strategic areas+ Budget management for the entire area, acting on deviations and needs+ Hiring/managing suppliers, reviewing contracts/performance models+ Interface with Marketing, analyzing demands and data with a focus on performance efficiency+ Presenting results to the company's main stakeholders+ Leading 54 people Show less

São Paulo, Brasil

Leadership of the Database Marketing department at VP B2C, she was responsible for the company's data and data warehouse strategy, working from alignment with the business and IT teams on demands, to generating Reports and Insights for the segment.Key activities:+ Management of all data sources for CRM/Marketing consumption+ Analyzing data, trends and new technologies+ Structuring and modeling data for company consumption+ Interface with SERASA to review all the data… Show more Leadership of the Database Marketing department at VP B2C, she was responsible for the company's data and data warehouse strategy, working from alignment with the business and IT teams on demands, to generating Reports and Insights for the segment.Key activities:+ Management of all data sources for CRM/Marketing consumption+ Analyzing data, trends and new technologies+ Structuring and modeling data for company consumption+ Interface with SERASA to review all the data in the database (telephone, name, etc)+ Generating reports with strategic insights+ Presenting results to the company's main stakeholders+ Leading 27 people Show less

São Paulo, Brasil

Responsible for the management of Data Projects (BI):+ Strategic project planning, acting end-to-end on all demands+ Managing schedules, taking on the delivery of sprints, approvals and tests+ Working with system/platform migrations, such as Oracle to Teradata+ Presenting results to the company's main stakeholders

São Paulo, Brasil

Leader of LATAM technology and systems projects, she worked on building/managing demands between Brazil, Argentina, Chile and Peru, building project schedules, managing sprints and approvals, aligning/prioritizing each demand with the Global team.With international experience, in Argentina she led the Global CRM project.

São Paulo, Brasil

As part of the B2B Processes Department, she was responsible for structuring all the processes (sales and after-sales) for 100% of the Telefonica portfolio (Business segment) and for managing IT projects linked to the service channels, with an impact on +3K people.Key activities:+ Structuring the processes of 100% of the products and services for the B2B segment+ Analysis of existing processes, diagnosing opportunities for operational efficiency+ Survey of system… Show more As part of the B2B Processes Department, she was responsible for structuring all the processes (sales and after-sales) for 100% of the Telefonica portfolio (Business segment) and for managing IT projects linked to the service channels, with an impact on +3K people.Key activities:+ Structuring the processes of 100% of the products and services for the B2B segment+ Analysis of existing processes, diagnosing opportunities for operational efficiency+ Survey of system implementation/adaptation needs+ Generating briefings and creating specifications/requirements+ Managing delivery schedules, acting on deviations+ Interfacing with the tools team, ensuring delivery sprints+ Pre- and post-delivery approvals, aligning needs with all stakeholders+ Presentation of results, generating pain points for each phase Show less

Extension Course, Data Protection And Privacy

Postgraduate, Big Data

Pec - Fgv, Business Intelligence

Mba, Business Management

Degree, Information Systems Administration