Xuejiao (Eugena) Han Email & Phone Number

Shanghai, Cn

Shanghai, China

Eugena led marketing strategy development, collaborating across teams to create compelling content. She managed content strategy and execution on platforms like WeChat, Weibo, and Little Red Book, overseeing annual planning, creative development, and campaign deployment. Additionally, Eugena handled advertising budgets and executed media buys to boost client account performance.

Shanghai, China

As the main point of contact, Eugena effectively liaised between clients, design teams, and vendors to ensure client objectives were met. She also led CRM strategy development for client member activation. Eugena managed the e-commerce mini-program, including banner updates, competitor analysis, and UI/UX recommendations for improved member engagement. Additionally, she played a vital role in executing major creative campaigns, collaborating with internal teams and external vendors on various design and UX initiatives.

Melbourne, Victoria, Australia

Eugena orchestrated client content strategies, guaranteeing punctual WeChat posts through media scheduling and copywriting oversight. She also spearheaded projects for follower and lead expansion, including media collaborations and KOL familiarization trips. Additionally, she supervised B2B initiatives connecting the National Tourism Office with Chinese tourism agents during her tenure.

Victoria, Australia

Master Of Arts (M.A.), International Sustainable Tourism Management

This course program expands both theatrical and practical knowledge in marketing, cultural heritage, events, planning studies.

Bachelor Of Business Administration (B.B.A.), Tourism Management

This course program explored the theoretical and practical knowledge in tourism industry, marketing, hotel management and basic financial.