Lead company-wide outreach efforts for the employee resource group and athlete advisory committee with a focus on social change and youth initiatives. Create brand partnerships that increase DTC sales and grow the consumer/athlete community through brand affinity.Negotiate and manage athlete partnerships that integrate into brand awareness and sales campaigns.

Develop and manage elite athlete relationships to enhance marketing campaigns. Cultivate the athlete community to gain market share within targeted categories. Integrate sponsorships and activation strategies that maximize brand exposure and athlete engagement.

Franchisee/Territory Owner for Sugar Land and Stafford, TXDeveloped brand presence and customer base in Fort Bend Count, TXSEO strategy implementation.Website and social media management.

Managed sports partnerships for Muscle Milk Brand by cultivating strong relationships with university marketing departments, sports dietitians and high school/college strength coaches. Negotiated and managed multi-year agreements with various marketing, trade, media components. Worked cross-functionally to leverage partner contracted assets such as IP rights, tickets and exclusive experiences to achieve sales goals and objectives.

Managed partnerships with training facility and high schools throughout the country for the Muscle Milk brand. Led special consumer initiatives such as the Nutrition Coach Program that brought NFL team nutritionist to high schools to talk with student athletes; Muscle Milk Recovery Grant program which provided over $250,000 annually to aid high school athletic programs across the country.

Manage sports and consumer initiatives at select partner schools for Muscle Milk Campus Ambassador Program. Oversee website and application process for Muscle Milk Recovery Grant Program. Develop, train and implement national education team members for out-of-market high level brand projects.

Manage Houston and San Antonio marketing initiative for Muscle Milk. Developed strategic plans to integrate sales and marketing team for area sales programs. Create monthly strategies that ensure national focus and regional goals are met. Develop team marketing plan for Houston and San Antonio markets. Train local team on product benefits and manage day to day activities for event execution. Manage market budget, schedules and project timelines.

Managed internal teams for the development and launch of Samsung Wireless field sales projects. Identified methods to increase efficiency & productivity within sales, client, and operational teams. Developed strategies and execution presentations for field team as a guide for new product launches and sales training projects.

Developed and executed national promotions for the Dell Campus Program. Trained and managed campus sales representatives on the execution of in-store promotions through various marketing platforms. Managed operational logistics for program promotions, including sourcing vendors and event talent.

Managed the southeast region of the Dell University Program. Responsibilities included managing over 35 Campus Representatives throughout the southeast region, executing strategies that leverage the use of social networking sites, and providing guidance for different campus initiatives.

Worked with a team to manage local and national Hispanic initiatives for AT&T Mobile. Handled onsite fulfillment for national sport's team sponsorship. Developed regional grassroots opportunities and retail events.Managed event executions for Coca-Cola's sponsorship of the Mexican National Team. Created new feel and environment for the brand’s onsite fan experiences. Lead conception efforts and execution for national summer tour.

Managed all tour logisitcs for US Army College Tour. Responsibilities included researching and confirming tour stops, managing the tour's road crew, and client liaison.

Managed onsite logistics for Home Depot’s tour of ESPN College GameDay. Conducted pre-event site visits and managed event staff.

Executed onsite promotions and hospility initiatives for local sponsors.