New Sub-Brand Development:- Collaborate with cross-functional teams (IT, Marketing, Sales, Operations, CDD) to oversee the creation and launch of a new sub-brand for the company.- Contribute to the definition of the sub-brand's positioning, value proposition, and target audience.- Support the go-to-market strategy and the successful nomination of the sub-brand as a “Famous Brand Hong Kong 2023” awardee.- The successful sub-brand development and launch led to the company being acquired by a NASDAQ listed company within just 2 months.Marketing and Branding Strategy:- Provide strategic guidance and recommendations on the company's overall marketing and branding initiatives.- Contribute to the development and implementation of integrated marketing campaigns to promote the company's products and services.- Ensure brand consistency and positioning across all marketing channels.- Assess the effectiveness of the company's digital marketing initiatives.- Monitor and analyze KPIs to inform future digital marketing strategies.- Conceptualize, plan, and execute a territory-wide children's speech competition, and host the award ceremony at Book Fair 2023 to showcase the talent and promote the brand.Sales and Revenue Management:- Achieve and exceed personal sales targets and maintain a top 3 sales performance ranking.- Analyze sales data, identify trends, and develop strategies to optimize individual and team sales.- Collaborate with sales teams to share best practices and mentor junior team members.

- Oversee and lead a direct team of sales representatives.- Prepare and deploy marketing materials to support sales activities.- Manage roadshows, sales booths to drive lead generation and sales.- Host regular sales meetings to track KPIs and monitor the sales pipeline.- Provide sales support, case studies, and conduct joint client calls to assist the team.- Maintain strong relationships with clients and understand their financial needs.- Collaborate with clients to develop tailored wealth planning solutions.- Oversee the full recruitment and training process for new team members.- Achieved the company's fastest promotion requirements within 7 months.

- Client Acquisition and Relationship Building.- Client Relationship Management.- Talent Management.- Received the prestigious Elite Star Award for outstanding performance.

- Lead, Coach and Train.- People development.- Strategy planning and executing.- P&L management.