Experienced CMO with over 12 years of driving growth and strategic marketing initiatives in the EdTech, AdTech, and FinTech industries. Skilled in digital marketing, communication campaigns, growth strategies, and building high-performing marketing teams.My track record speaks for itself. I’ve successfully led marketing for prominent EdTech companies like TripleTen, Yandex Practicum, and Foxford. At Practicum, I built the marketing system from scratch, which led to a significant growth of over 50,000 paying students and $100M+ revenue per year. Similarly, at Foxford, I increased revenue 4.5x and user base to 1M+ in just 2 years.Passionate about leveraging data-driven marketing to boost growth, create compelling brand narratives, and enable people to thrive through education.Open for consulting and sharing experience in building marketing teams, growth strategies for startups, and performance campaigns in EdTech/AdTech/FinTech. Let’s connect!
Tripleten
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- get.tripleten.com/g7aY
- Employees:
- 1735
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Chief Executive OfficerTripletenAmsterdam, Nh, Nl -
Chief Marketing OfficerTripletenAmsterdam, Nh, Nl -
Chief Marketing OfficerTripleten Jun 2022 - PresentNewburyport, Massachusetts, United StatesI'm responsible for marketing and sales of EdTech startup TripleTen in the USA. TripleTen helps thousands of people to change their lives and thrive in tech. Our top-ranked tech bootcamp programs welcome people from all walks of life with in-depth career prep, portfolio building, and a flexible study format designed for real life.In this role, I drive the development and execution of TripleTen's comprehensive marketing philosophy and growth strategy. -
Co-FounderUlta Apr 2023 - PresentAmsterdam, North Holland, NetherlandsCo-founder at Ulta Guide — a free go-to app for finding cafes and restaurants in Europe. With AI-powered personalization, the app learns your preferences and habits to suggest the best-suited cafes and restaurants just for you. Say goodbye to endless scrolling and let ULTA bring your ideal dining destinations straight to your fingertips. -
Chief Marketing OfficerYandex Practicum Aug 2018 - Jun 2022EdTech startup Practicum was founded inside the biggest European tech company, Yandex (with a valuation of more than $10 billion). Practicum became one of the biggest online bootcamps in Europe, with more than 50,000 students.I joined the company as the head of marketing from the first day. For 4 years, I built the whole marketing, growth product, sales, communication, and client support system from scratch, which has resulted in more than $10 mln monthly revenue, 45% brand recall, and… Show more EdTech startup Practicum was founded inside the biggest European tech company, Yandex (with a valuation of more than $10 billion). Practicum became one of the biggest online bootcamps in Europe, with more than 50,000 students.I joined the company as the head of marketing from the first day. For 4 years, I built the whole marketing, growth product, sales, communication, and client support system from scratch, which has resulted in more than $10 mln monthly revenue, 45% brand recall, and a marketing team of more than 100 professionals. Show less -
Chief Marketing OfficerFoxford Jul 2016 - Aug 2018The main goal was to create and develop a marketing strategy for the biggest European educational startup for middle and high school students.Key results:– Revenue growth of 4.5 times in 2 years (to $10M per year).– 1.7M registered users (growth >1M in 2 years).– 30% increase in website conversion rate (from traffic to purchase).Achievements:– Built a team of 10 professionals to cover full omnichannel marketing and communication strategy.– Developed and… Show more The main goal was to create and develop a marketing strategy for the biggest European educational startup for middle and high school students.Key results:– Revenue growth of 4.5 times in 2 years (to $10M per year).– 1.7M registered users (growth >1M in 2 years).– 30% increase in website conversion rate (from traffic to purchase).Achievements:– Built a team of 10 professionals to cover full omnichannel marketing and communication strategy.– Developed and improved all digital channels (team hiring, processes maintaining, managing): CPA, CPC, SMM, YouTube, CRM (several industry awards like "Best e-mail marketing" and "Youtube Silver Creator Award").– Organised the launch of the online learning service's first advertising campaign on TV. TV flight for 2 months from August to October on national TV, cable TV, and OLV.– Launched a new product business model (1-on-1 tutoring). Individual lessons with a tutor on the platform. The turnover in the first year of the project's life is >$1.5M with a positive operating margin. Show less -
Head Of Advertising Optimisation DepartmentYandex Jan 2014 - Jul 2016Established an inside advertising agency for one of the biggest world Tech-company with its own advertising network. The main goal of the position was to improve the advertising campaigns of direct advertisers at the Yandex ad network.Achievements:- Built a team of 22 media planners and analysts. - Created new analytical products for 10,000 advertisers.- Achieved average ROI improvements of clients for 43%. -
Marketing ManagerArsagera Investment Management Mar 2010 - Dec 2013My role was focused on performing marketing activities for raising capital for an investment fund.Achievements:– Launched the content marketing system of an investment company (prepared >100 articles about investments, shot >100 videos, published an online and printed version of a book about investments). In 2 years, due to content and SEO optimization, site traffic has increased 10 times from 15,000 to 150,000 users per month.– Launched Email marketing with regular… Show more My role was focused on performing marketing activities for raising capital for an investment fund.Achievements:– Launched the content marketing system of an investment company (prepared >100 articles about investments, shot >100 videos, published an online and printed version of a book about investments). In 2 years, due to content and SEO optimization, site traffic has increased 10 times from 15,000 to 150,000 users per month.– Launched Email marketing with regular information for investors about the results of managing their funds. The number of subscribers in 2 years has grown from 1,000 to 30,000 people (the open rate was 40%). Show less
Eugene Lebedev Education Details
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Product Marketing -
Finance And Financial Management Services
Frequently Asked Questions about Eugene Lebedev
What company does Eugene Lebedev work for?
Eugene Lebedev works for Tripleten
What is Eugene Lebedev's role at the current company?
Eugene Lebedev's current role is Chief Executive Officer.
What schools did Eugene Lebedev attend?
Eugene Lebedev attended Stanford University Graduate School Of Business, Saint Petersburg State University Of Finance And Economics.
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