• Developed strategic playbooks for brand expansion into international markets, conducting in-depth market research and partnering with external stakeholders to ensure product regulatory compliance.• Revamped Zenyum's Amazon SG presence by optimizing product listings and launching an Amazon Storefront, achieving a 17.4% sales increase in the first month compared to the previous five months combined.

• Designed marketing materials using Adobe Creative Suite, including social media posts, email newsletters, and in-store posters, driving a 32% increase in sales and a 33% boost in customer engagement.• Secured a 25% increase in consignment deals and collaboration events by proactively engaging potential partners and leading client pitching efforts.• Streamlined the store’s website and Lazada e-commerce store by enhancing navigation and product presentation, resulting in a 40% growth in online sales.

Client placement as a Business Analysis & Project Support Consultant at Australian New Zealand Bank

• Managed end-to-end project lifecycles for ANZ’s internal pricing valuation software, ‘SKY,’ ensuring seamless execution and successful releases.• Fostered collaboration with cross-functional teams of developers and QA engineers to drive efficient and timely project delivery.• Developed and maintained comprehensive release management documentation, how-to guides, and cost tracking analyses, while creating newsletters and slide decks to effectively communicate key updates and progress to executive leadership and stakeholders.• Conducted post-release analyses to identify improvement opportunities, reducing production errors in subsequent releases and enhancing overall project efficiency.

• Co-founded an online kombucha start-up, leading marketing initiatives and product expansion efforts to drive growth and brand recognition.• Developed and executed strategic branding and marketing campaigns using social media advertising and Adobe Creative Suite, increasing customer engagement.• Secured partnerships with local cafes to expand product distribution, resulting in a 22% increase in sales.

• Developed and executed brand strategies, marketing roadmaps, and pricing models for a boutique indoor cycling studio.• Conducted comprehensive industry and audience analysis using Qualtrics surveys to inform competitive pricing strategies, aligning with market demands.• Designed visually compelling marketing campaign graphics using Adobe Creative Suite, effectively conveying brand messaging and boosting audience engagement.• Increased social media engagement rates (Instagram and Facebook) by 19% over three months through targeted content strategies and community interactions.

• Managed digital marketing strategies and creative brief production for local and acquired television shows, enhancing audience reach and engagement.• Led social media campaigns for the documentary series A Perfect Planet• Executed Facebook and Google Ads for the Tokyo 2020 Olympic Games, driving an increase in viewership on the meWATCH platform.

• Guarded and managed up to 100 detainees with a 12-men team• Awarded Best Soldier for the month of July in 2018, for outstanding service and leadership

• Selected for the highly coveted 6-months overseas internship programme (Housekeeping, Food & Beverage, Front Office) with Four Seasons Hotels & Resort organized by Temasek Polytechnic• Responsible for ensuring all hotel facilities are cared and inspected for. Trained to deal with guests in a professional and respectable manner, and to be forward looking by anticipating guests’ needs