Eugene Mak Email & Phone Number

Hong Kong

Kowloon, Hk

- Oversee the entire digital marketing strategies of the Hotel - formulate digital marketing strategies, annual budget and manage various digital channels including OTAs, Brandsite, Social Media channels to improve customer journey, drive website traffic and conversions.- Direct report to Hotel GM - provide strategic insights and development plans on digital channels and and prepare reports such as promotion effectiveness reports and competitor analysis reports to optimize the online performance by using Google Analytics tools, PowerBI, Facebook Ad Manager. - Develop digital marketing capabilities in China – lead and develop the “go-to-market" strategies to build the hotel awareness in China via digital channels including set up WeChat and XiaoHungShu accounts. Work with partners in China such as Ctrip, Figgy and Meituan to launch a series of marketing and sales campaigns to drive group and FIT bookings. - Manage performance marketing campaigns - Work closely with Rosewood Hotel Group and agencies to manage, analyze on all advertising activities and their effectiveness, such as programmatic ads, SEM, Metasearch, affiliate campaigns, OTAs Ads and 3rd party media buy to make sure these promotions can achieve the expected ROI (e.g., ROAS). - End-to-end execution of influencer campaigns management - including sourcing KOLs, budgeting, negotiations, and campaign tracking and analyse campaign results and provide recommendations for optimization.- Tapped into a new Market during COVID-19 pandemic - Promoted local staycation packages such as “Bubble Staycation” and “Foodie Retreat” to expand our current segment to young people and families. Over 800 bookings have been received for this staycation package- Supervise and provide directions for all creative productions (e.g., images and videos) to make sure all deliverables are aligned with the brand guidelines.

Kowloon, Hk

- Formulate and execute OOH, online advertising campaign of Dream Cruises– decide and implement the online media placement with budget plan (e.g. social media ad, banner ads) to promote “Super Seacation” sailings in Hong Kong, Singapore, Taiwan and Malaysia)- Provide strategic insights - analyse data from social media ad and inbound website traffics by using Google Analytics(GA), Tableau, Facebook Admanager, LINE & Wechat CMS to optimize ad performance and conversion via direct channels- Micro-sites development - brief and manage vendor to develop micro-sites to promote the "restart of cruise service" in Hong Kong , Taiwan and Singapore in 2020 and 2021. Also, built a new page to promote "First Halal Friendly Cruise Ship" in Singapore in Nov 2020- Lead the affiliate program with partners and KOLs/influencers – engage partners and KOLs and arrange "fam trip" to promote“Super Seacation” sailings thru their channels - Formulate the user journey of COVID-19 vaccination luckydraw campaign page - worked with vendor to design the UI and the overall registration flow of our lucky draw page (Dream Cruises Sweepstakes). Dream Cruises is the first company to start the registration among other companies who planned to launch lucky draw campaigns to promote COVID-19 vaccination in 2021- Chatbot management - Daily maintenance and craft the promotion strategies of Facebook in all markets, LINE chatbot in Taiwan and Wechat chatbot in Hong Kong and Mainland China- Dream Cruise's website revamp - Worked with IT team to develop the frontend and CMS system of the revamped Dream Cruises brand site. The site was launched as scheduled in Dec 2020. Meanwhile, to keep track of the enhancement process including UX and layout design to improve users’ experience- Improve organic search(SEO) ranking – ongoing update keywords and title of our websites to improve the organic search ranking and increase site traffic. Also, draft and translate site contents in Chinese and English

Kowloon, Hk

- Arranged and formulated the through-the-line promotion strategies of Dream Cruises and Star Cruises. Proofread and finalize ad contents such as eDM, DM, printed ad, online & printed advertorial and TVC - Increased 233% of the total sales over last year by re-packaging the product and introduced digital focus channels in Valentine’s Day cruise package 2019- Created and managed full logistics of marketing campaign targeting the untapped niche market such as univeristy students and LGBT community. The LGBT themed cruise in 2019 had attracted over 100pax which had exceeded our expected target- Formulated promotions strategies for onsite sales conversions to attract households to make on-site bookings in our sales booth/roadshows including the largest annual travel expo - International Travel Expo 2019, Roadshow in shopping malls and Travel Carnivals- Managed vendors to make sure all venue setup and decorations are placed properly in the company's annual events such as Genting Group 25th Anniversary event and World Dream Maiden Call Event in Taiwan in 2019 - Arrange and conduct ship walk regularly with media and potential partners to discuss potential business opportunities

Hong Kong, Hk

- In charge of ceremony and start arch operations of 2018 Sun Hung Kai Properties Hong Kong Cyclothon held in October 2018- Handled all ad-hoc issues from partners and vendors during the event- Supervised and managed vendors and agencies to make sure the flag-off ceremony of each race and prize ceremony were undergone smoothly and executed on time- Formulated the overall event operation rundown to ensure all parties followed the agreed schedule during the event day- Managed and executed the overall ceremonial rundown including the flag-off ceremony of each race, opening ceremony and prize presentation ceremony

Hong Kong, Hong Kong, Hk

- Led an event team and in charge of the large-scale charity event - Ngong Ping Charity Walk 2018 (NPCW) (~1,500 participants) to uplift the image of YHA. Developed marketing tactics to raise donations with very limited budget, the event had generated a HK$1mil donation which had broken the total donation record in the event history- Created marketing concepts and promotion strategies for the YHA Mei Ho House Youth Hostel Open Day in May 2017 and 2018. Exceed the target room sales and F&B sales with no complaints from visitors- Received 30 free media coverage by using the tactics of collective memory to promote YHA Mei Ho House Youth Hostel Open Day 2017 and 2018- Exceeded revenue targets (hostel occupancy) in YHA Mei Ho House Youth Hostel by 8% over last year in 2017- Broken the sales record of membership sales in the " YHA University Roadshow 2015"

Hong Kong, Hong Kong, Hk

Zurich, Zurich, Ch

Casellina Di Scandicci, Florence, It

Chicago, Il, Us

Faculty Of Economics And Business, Exchange Student

Bachelor Of Business Administration, Marketing, Service Operations Management