Eugene Tkachenko Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Ca

- Foster strong partnerships with key analytics and marketing executives, leading to the successful implementation of tailored analytics strategies.- Enhance team productivity and skillset through comprehensive training and performance coaching.- Lead project deliveries, oversee analytics delivery, robust data infrastructure implementation and reporting automation

Ua

Calgary, Alberta, Ca

- Drove end-to-end analytics initiatives, from data scoping and integration to delivering actionable insights for web and lead generation campaigns.- Provided strategic oversight to the analytics team, enhancing data modeling, reporting, and automation processes.- Championed the Data Integration workstream, ensuring effective communication and asset utilization in alignment with the Global Measurement Plan.

Calgary, Alberta, Ca

- Oversaw data integration and data consistency across Web Analytics tools in Adobe Experience Cloud (Adobe Launch, Analytics and Target) and supported the team with recurring reports and Ad Hoc requests.- Designed and implemented 4 end-to-end reporting architectures (including Data Warehouse with ETL pipeline configurations using Tableau Prep, AWS and Tableau Online) and built dashboards inTableau Desktop.- Designed a Data Privacy API integration to comply with CCPA & GDPR regulations.- Directly managed and mentored 4 junior analysts on the account on their work and career development.

Kyiv, Kyiv Oblast, Ua

Toronto, Ontario, Ca

- Managed the annual budget for media activities and successfully launched 6 major lead gen initiatives, resulting in 19% increase in lead volumes YoY.- Responsible for ongoing analysis of digital marketing campaigns and efforts (including organic, paid, and referral traffic) with consecutive analysis of the lead acquisition and lead nurturing processes (up to the state of Sales Qualified Lead) in Google Data Studio.- Designed and implemented a tagging framework with a deployment of 30 different tags via Google Tag Manager (GTM). As a result, these actions enabled accurate data recording and the proper activation of digital marketing tactics for various platforms.- Improved ad performance in Google Search by optimizing ad descriptions, targeted keywords, and custom audience configurations in Google Ads. Impact: the CPL for search ads was reduced by 40%.- Created a lead scoring model using logistic regression in R to validate HubSpot’s native manual lead scoring tool. Based on findings, proposed to make changes to existing email workflows to further improve email open rates, therefore, improving lead qualification. Result: +3% improvement in Lead to MQL conversion rates.

Montreal, Quebec, Ca

- Developed and assessed 100+ digital campaign initiatives for key accounts, provided ongoing campaign optimization in cooperation with various stakeholders. Success rate of campaign delivery - 92%.- Coordinated the workload of 2 junior analysts on key accounts and assisted Senior Analysts with ad-hoc requests, research projects, KPI development, strategic planning.- Responsible for tag validation and 3rd party trafficking in DoubleClick Campaign Manager for conversion tracking.- Implemented 300+ tactical optimizations along with A/B and multivariable testing, MMM modelling, custom audience creation & targeting using data from available CRM databases, Google Analytics 360 & social media platforms, display and programmatic vendors.

Киев, Ua

Helsinki, Southern Finland, Fi

Project intern working on marketing analytics assessment projects

Master'S Degree, Analytics Management

Graduate Certificate, Salesforce Automation And Crm Analytics

Master’S Degree, Management Of Organizations And Administration

Bachelor'S Degree, Business Administration And Management, General

Second Lieutenant (2Lt)

Bachelor’S Degree, Business/Managerial Economics