Eugene Trak Email & Phone Number

San Jose, Ca, Us

As an Amazon consultant, I’m a growth marketer skilled in data analysis and finding measurable solutions to existing problems across the brand’s entire marketing funnel, as well as coming up with strategies that help ITAC clients to grow presence and increase sales on Amazon via both Seller and Vendor Central platforms.Skills & Capabilities:• Brand identity evaluation, Amazon account Health Rating (AHR) and Customer Experience (CX) performance review.• Product listing audit and management to ensure the retail-readiness and compliance with Amazon listing, copy and visual assets guidelines.• Design and development of the Amazon Storefront enabling clients to create a unique and cohesive brand experience for their customers due to A+ Content, photography, video, and other messaging found on product listings.• Amazon organic SEO implementation; keywords and competition analysis; Amazon’s suggested keywords and ASINs research.• Amazon advertising strategy audit and development of solid PPC ad campaigns, including Sponsored Product ads for both Seller and Vendor Central, keyword-targeted Sponsored Brand ads linked directly to the brand’s Amazon store, thus providing the customers the immersive shopping experience, and Sponsored Display ads for retargeting the non-converter or cart-abandoner users on and off Amazon.• Amazon ad campaigns execution, budget management, ROAS and ACOS optimization, top of search results pages and product detail pages targeting and placement, and implementation of advanced bidding strategies, with a goal of driving more traffic to product listings, increasing product and brand visibility, and boosting conversion rates and sales growth on the platform.• Consulting on Amazon Subscribe & Save program for saving the shipping costs and Amazon Vine program as a unique opportunity to boost product reviews.• Brand inventory management consulting and expert advice on choosing the prime-selling fulfillment strategy based on FBA or SFP programs.

San Francisco Bay Area

Skills & Capabilities:• Digital marketing strategy development, including planning, research, analysis and performance optimization.• Development and implementation of purpose-driven SEO strategies, which focus on user intent and deliver highly qualified traffic and leads through online searches.• Consulting manufacturing clients on topic of integrating Facebook Ads, Google Ads, and other channels in their overall sales and marketing plan.

Northern California, United States

Skills & Capabilities:▪ Translating clients' business goals into coherent digital marketing strategies.• Driving new subscriber growth across key acquisition channels through campaign creation, analysis and optimization of Facebook, Instagram, YouTube and Google Ads.• Maximizing revenue opportunities and managing clients' email marketing campaigns utilizing a hands-on experience with multiple email marketing platforms, including ConstantContact, MailChimp, ActiveCampaign, SmartTouch, CampaignMonitor, HubSpot, and InfusionSoft.• Auditing and driving SEO strategies to amplify cross-channel organic growth, resulting in clients' improved market positioning and high returns on marketing investment.• Working with brand managers on planning and executing various Facebook and Google marketing campaigns (managing clients' ads manager accounts, keywords and competition analysis, budget optimization, implementation of advanced bidding strategies, remarketing and dynamic search ads).• Integrating Facebook Ads, Google Ads, Google Analytics and internal data sources into comprehensive stats and metric reports.

San Francisco Bay Area

Skills & Capabilities:• Digital marketing strategy development, including planning, research, analysis and performance optimization.• Email marketing campaign development, marketing automation, email interaction tracking, CRM integration, lead generation, contact management and segmentation.• Proven track record of developing and executing organic and paid social strategies to drive brand awareness, customer acquisition and lead engagement.• Development and implementation of purpose-driven SEO strategies, which focus on user intent and deliver highly qualified traffic and leads through online searches.• Google certified PPC specialist with demonstrated proficiency in creating, managing, and optimizing Google Search, Display, Mobile, Video and Shopping Ads, as well as campaign analytics, channel attribution and reporting.

San Francisco Bay Area

Responsibilities Included:As part of Klout Perks program of reaching and engaging influencers, sub-contracted as a front-end web developer on various projects for Dove Men+Care, Audi 8A, HP, Nike Basketball, The Oprah Winfrey Show, TBS, and TNT SouthLAnd. Responsibilities included:▪ HTML coding▪ Javascript and PHP development▪ Collaborating with the graphics team

Redondo Beach, Ca, Usa

Responsibilities Included:▪ HTML coding▪ Javascript and PHP development▪ Collaborating with graphic designers▪ Working directly with clients on different projects

Thousand Oaks, Ca, Usa

Responsibilities Included:▪ Development, maintenance and support of Traffic Estimating System using CICS/COBOL/VSAM▪ Development of interface programs extracting data from DB2 tables using COBOLII/DB2▪ Primary support of GTE Billing Voucher Treatment System, production support▪ GTE Inventory Management System production support and troubleshooting▪ Maintenance and installation of new system releases, solving production problems

Associate Of Arts And Sciences - Aas, Computer Programming & Systems Analysis

Online Advertising & Digital Marketing Certification, Marketing/Marketing Management, General

Bachelor Of Science - Bs, Computational And Applied Mathematics

Dimploma In Computer Programming, Systems Analysis & Design

Bachelor Of Science - Bs, Mathematics And Computer Science