Eugene Yu Email & Phone Number

Key Skills:• Government & Corporate Experience: Nearly 30 years in government and multinational corporations, with deep knowledge of Chinese governmental processes, regulations, policies, and internal operations. Extensive collaboration experience with central, local, and social media, and proficiency in new media operations and risk management.• Network & Relationships: Strong connections with central ministries (NDRC, SAMR, GACC, Ministry of Agriculture, MOFCOM, MOF, STA, etc.) and provincial governments. Established extensive contacts with major media, associations, NGOs, and universities.• PR & GR Expertise: Recognized as a senior PR and GR expert, awarded the Golden Flag Award Top 100 in Public Relations by China PR Network in 2020, and named Most Valuable Brand Figure by Brand & Business in 2024.• Team Building & Management: Successfully built PR & GR departments for companies like Carrefour, Danone, Tyson Foods, Kering Group, and Lagardère from the ground up. Developed comprehensive PR processes and teams.• Leadership: Managed over ten supermarkets as Shanghai Operations Director for Lotus Supermarkets in 2005 and supervised 700+ employees as Store Manager of Carrefour Gubei in 2006. Directed PR & GR with a team of over 30 people at Carrefour.• Multinational Experience: Over 20 years in multinational corporations, highly familiar with internal communication and compliance processes. Expertise in ensuring compliance in external communications, resolving crises, and strengthening relationships with the government and media through CSR initiatives.

Listed skills include Public Relations, Event Management, Crisis Management, Media Relations, and 4 others.