- Providing logistical & operational support to Senior Coordinators, Managers, Directors & VPs on the Paramount Events & Brand Experience team- Designing & maintaining event pitch decks throughout the course of the event lifecycle for both internal and external stakeholders- Vendor outreach & gathering "competitive bidding" quotes for various event components (venues, parking facilities, printing & fabrication, fulfillment centers, courier services, event decor, merchandise/swag, etc.)- Assembling quotes & vendor details into pricing grids for consideration- Overseeing print deliverable grids; working with design team to order event signage / print collateral & coordinating everything from file uploads to the onsite delivery of materials- Point-of-contact onsite for vendors, staff, and other event partners- Creating agendas for internal/external meetings; taking notes for follow-up & next steps- Working with client groups to ensure their concerns & needs at events are met with the highest level of service. Following up with client groups post-event for feedback.- Creating and updating event production schedules, load-in/out schedules, event contact sheets- Managing PA's & Brand Ambassadors at events- Providing onsite trouble shooting at events, acting as a resource to help resolve any last-minute issues

MANAGER / CAPTAIN- Managed a staff of up to 50+ Brand Ambassadors at large, high profile events; Overseeing everything from check-ins/outs, to on-site training, to scheduling breaks & lunches.- Point of contact on-site for client & client vendors (Rideshare Services, F&B Activations, Photo Activations, etc.)- Attended site walk-thrus with Management teams to assess staffing solutions & determine placements.- Provided coaching & guidance to BA staff as needed to ensure we were providing the highest level of service at all times.- Designed event collateral (info plaques, tabletop signs, directional, digital signage)- Provided post-mortem notes & staff feedback to internal management team- Oversaw guest check-ins, VIP & influencer lists, on-site guest registration, ticketing resolutionBRAND AMBASSADOR- Memorized brand talking/selling points at conventions, trade shows, and social marketing events.- Facilitated guest experiences to ensure activations were both memorable and efficient.- Helped set up & break down event activations. Some days this meant un-folding & then re-folding 200 chairs and 20 tables. Other days it meant merchandising a fake store & then packing away 100 boxes of slime and 200 pairs of tie-dye socks.- Oversaw giveaways, premiums, and merchandise for sale at marketing events & industry trade shows.EVENTS / BRANDS / EXPERIENCESVeuve Clicquot Polo Classic, The Academy Awards, G’Day USA, The People’s Choice Awards, The Emmy Awards, Nickelodeon, MTV, LeapFrog, Mountain Valley Spring Water, Luftgekühlt, BeautyCon, VidCon, BizBash, The Montgomery Summit, Hulu, National Geographic, Disney, Fox

_Responsible for developing (and/or purchasing) original art prints and design application in a wide range of styles for seasonal and everyday stationery & gift programs._Provides art direction to a diverse team of illustrators, design leads, & designers._Develops and maintains strong brand identity & meets quality standards in art and packaging._Follows and identifies trends through research in stores, at trade shows, in published media, on trend reports, & online._Stays up to date with selling information, using it to refine art and new designs into top sellers._Develops trend boards, used to provide creative direction to designers and trend info to sales._Collaborates successfully with Sales, Product Development & Design to ensure customer satisfaction._Assesses creative strengths & weaknesses of each member of design team, providing development plans, mentoring and creative coaching to bring out the best in each performance and improve creative & design skills._Manages timelines for presentations and production of art to factories to ensure highest possible selection rates and on time delivery of programs._Collaborates on design projects at every stage: Brainstorming concepts, organizing programs, assigning & directing projects for designers._Inspects & approves product samples for mass production as needed to support Design Leads._Ensures communications are coordinated, supports sales plan objectives and meets organizational expenditure requirements._Helps manage customer Art conflict by monitoring exclusivity of designs and looks for specific customers.Notable Accomplishments:_Helped pivot the department to accommodate remote work in response to COVID-19 _Developed “CleanSlate” a new line of pocket-sized hand sanitizers (Independently worked on product/package design, drug info labeling for FDA, PDQ design, & marketing materials) _Developed the face mask category (Directed development, design, labeling, PDQs, etc.)

Utilizing my years of experience in the consumer goods space, I work with companies to create products & campaigns that will translate into profitable sales. From product development & sourcing, to creating marketing campaigns, to designing merchandise -- I do it all and love every moment of it.Notable Clients/Brands Include:_ FAO Schwarz_ Discovery Kids_ Michaels Stores_ Barnes & Noble_ Sarah Horowitz Parfums_ Godiss Love_ Pandatak

_Establishes creative strategy for content design and merchandising of PlanetArt’s websites and mobile apps. (SimplyToImpress.com, PhotoAffections.com, CanvasWorld.com, MyCustomCase.com, Freeprints App, Photobooks App)_Partners with Director of Merchandise to develop strategies for the acquisition of new designs_Oversees the Content Development team, which is responsible for the production and publishing of merchandise on our websites._Works with Creative & Marketing to identify projected “best-sellers” to feature in zones, sliders, e-mail campaigns, and catalogs._Oversees the merchandising strategy of all product categories for all of PlanetArt’s websites and mobile apps._Stays abreast of customer behaviors & preferences through in-depth analysis of sales data; ensures the product offering for future categories will be current, on trend, and successful._Worked with Directors of App Development & Website Development on UX/UI design enhancements as they made sense for individual product categories.Notable Accomplishments_Launched Invitation suites on SimplyToImpress.com in the Wedding, Bar-Mitzvah & Bat-Mitzvah categories, working closely with website managers, product development, creative & marketing_Oversaw the creative content & merchandising strategy for the launch of new personalized gift products on SimplyToImpress.com and PhotoAffections.com (Pillows, Mugs, Cutting Boards, Journals, Blankets, and Clipboards.)_Successfully spearheaded a customer photo acquisition program, reducing our dependency on stock photography & further differentiating our product line from our competitors.

_Directly manages a team of over 20 diverse artists & designers, ensuring individual growth and professional development among each member of the Art Department._Closely follows market trends and forecasts new “looks” as appropriate for clients & custom accounts. Notable clients include The Container Store, Michael’s, TJX Company, Pier 1 Imports, Bed Bath & Beyond, and more._Creates trend boards and initial design swatches. Establishes design inspiration for clients._Liaisons between Sales, Product Development, Buyers & Designers to ensure that multiple projects are prioritized appropriately to meet strict client & factory deadlines._Oversees the artistic development of all product lines, ensuring the highest quality of art is put onto each and every item._Keeps a pulse on the design team, ensuring that individual talents and skills are used to their fullest potential._Manages and gives annual performance reviews to the Art Department, offering coaching/guidance as necessary.

_Worked under the supervision of the Art Director to build collections of merchandise for clients._Weeded through the good, the bad, and (sometimes) ugly stationery trends._Became intricately familiar with print production & embellishment processes. Helped to translate advanced techniques onto merchandise to enhance the product line offering._Maintained a high level of aesthetic judgement, effectively translating trends into products._Adapted an incredibly flexible artistic style (using both digital & traditional mediums), catering to the various “looks” at the request of custom accounts and corporate buyers._Reviewed factory samples and took part in the approval process for all items prior to final production overseas.

_Inherited files from Designers and cleaned/prepped for overseas production._Prepared tech packs and spec sheets for factories to accurately produce merchandise to designer specs._Worked with design team to "build out" product designs as needed to offload designers of pre-production work

Performed in various shows around the Disneyland Resort, as well as throughout Southern California, for various media appearances & special events. Throughout my time with the company I held a large number of roles:_Block Party Bash_Fantasmic_Mickey's Toontown Morning Madness_Mickey's Halloween Treat_Pixar Play Parade_Celebrate! A Street Party_Tiana's Showboat Jubilee_ElecTRONica_Chivas USA halftime performer_KIIS FM New Years Eve dancer_"The Princess and the Frog" movie premiere dancer_ABC Disney Christmas Special dancer

_Assisted in updating, reformatting, and making changes to package designs in accordance with various brand identity guidelines._Produced digital mock-ups and color comps of merchandise as it moved through the various stages of the product development life cycle._Assisted in overseeing/managing the delivery of samples & comps between MerchSource LLC and it's partner manufacturers overseas._Helped with general art department needs in a fast-moving and dynamic environment.

_Worked closely with story owners, interaction designers, copy editors, other designers and a number of business partners to support the production of kp.org feature pages._Assisted in the timely development and creation of graphic design deliverables (assets, comps and style guides) for creation by web developers._Utilized aesthetic intuition in conjunction with Kaiser Permanente's corporate branding to create designs that followed established visual guidelines._Observed rounds of UX testing and effectively utilized findings to improve the functionality and usability of feature pages._Conducted field research to assess current marketing strategies, and proposed a series of initiatives to help increase user registration on kp.org.