Directed corporate rebranding (API Tech to Spectrum Control) and digital transformation, modernization, and optimization for global product brand as part of 2-person team, and led 8-person, cross-functional team. Defined buyer persona, improved rankings, increased demand generation, upgraded user experience (UX), and maximized online visibility and engagement. Performed comprehensive site audits and ongoing optimization during tenure. Created metrics tracking and campaign analysis dashboards (using Looker). Managed $300,000 annual budget, and SaaS and external vendor contracts and relationships. Served on business development team.n Piloted total website redesign. Structured site transformation and content move from static to dynamic, data-driven website architecture. Normalized language.n Coordinated efforts across operational levels – 12 factories, worldwide; 1000+ employees. Compiled, digested, and organized product data and site content from 10+ non-connected sources. Collaborated with external consultants and marketing team in mapping transformation strategy for aerospace and defense contract organization. n Produced 40% increase in keyword ranking for top 20 keywords. Optimized SEO for existing site and built in optimization for dynamic, data-driven site. Developed database, aligned tags, and refined content for 12,000+ products and product iterations. n Contributed to 30% increase in Marketing Qualified Leads (MQLs). Planned and delivered effective online marketing initiatives – email campaigns to SEO optimization. n Enhanced business decisions. Captured and provided data-driven insights to company leadership team. Created and distributed customer-facing newsletters for 3 business units.

• Optimized onecondoms.com, myonecondoms.com, globalprotection.com and customcondoms.com, improving site speed, conversion rate and Google rankings• Managed content creation for the ONE Condoms blog, as well as landing page creation on onecondoms.com, myonecondoms.com and customcondoms.com• Launched SMS marketing program on onecondoms.com and myonecondoms.com, resulting in a 10x ROI.• Optimized and ran Google ads campaigns on 4 different sites• Managed Ecommerce strategy across multiple platforms, including: Amazon, Walmart, and CVSAchievementso Increased organic search traffic by 54% on globalprotection.com and by over 30% on onecondoms.com and myonecondoms.como Increased ecommerce sales by 20%o Optimized product listings on Amazon and Walmart.com, resulting in 13% increase in sales.o Improved Google ad performance, reduced cost per click by 40% and cost per conversion by 80%

• Optimized Quilling Card website, with a focus on improving rankings, site speed, and conversion rate optimization • Founded the Quilling Card blog and developed a content marketing and social media marketing strategy• Implemented and ran a paid shopping campaign on the Google ad network and Microsoft ad networkAchievementso Increased organic search traffic by 44%o Increased retail sales by 38%o Improved conversion rate on site from 2% to 4%

• Spearheaded and implemented a multifaceted B2B marketing campaign to increase brand recognition for a global software company new to the US market• Advised German marketing team on strategy to build the Unymira brand• Managed and coached a team of blog contributors• Evaluated campaign success using Google Analytics and Google Search ConsoleAchievementso Optimized website using SEO, achieving page 1 ranking for all top keywordso Increased MQL leads by 157% year over yearo Developed and executed PPC Adwords campaign for the US market, resulting in 2x growth in leadso Created dynamic content using HubSpot for a variety of platforms, blogs, newsletters, white papers and webinars

• Performed a detailed SEO analysis for all existing and new B2B clients• Created creative briefs for B2B clients and oversaw content creation• Participated in monthly meetings with existing clients as well as onboarding meetings with new clientsAchievementso Optimized client websites for speed, improving speed by 70% and increasing engagemento Created 30 landing pages for multiple clients to improve visibility and keyword ranking

• Digital marketing project manager for 30+ clients of various backgrounds spanning over 100 websites• Recruited and managed a diverse team of writers, interns and graphic designers• Increased client exposure, traffic and MQL leads using SEO, social media and web content • Utilized Google Analytics, Google Search Console, and Ahrefs to inform creation of campaigns and monitor resultsAchievementso Key architect of a campaign to promote medical clients consisting of a popular medical blog, a Twitter account with over 50,000 followers and a Facebook page with 15,000 likeso Achieved page 1 rankings for multiple clients, resulting in average revenue growth of 20%o Increased leads and client engagement by an average of 15% per year

• Founded a dynamic ecommerce website with over 2 million web pages designed to help students find cheap textbooks by comparing book prices • Managed a small marketing department as well as operations and administrative functions in a startup environmentAchievementso Directed the creation and SEO of a multi million-page Ecommerce website, overseeing a team of developers and web designerso Grew yearly sales to $500,000o Built brand recognition from scratch utilizing organic search PPC and word of mouth on a small startup budget o Initiated and fostered partnerships with bookstores and other affiliates