Eugene Berlin Email & Phone Number

Москва, Россия

Algorithmics is an international school of programming and mathematics for children aged 6 to 18, founded in 2016. 90 countries, 200+ Russian cities, over 1 million graduates. Worked directly with the CEO (founder), COO and the entire C-board.Results:- Developed and implemented: company strategy 2027; mission and updated vision, defended to the new shareholder and franchise network- Assembled a united data analytics team in the RU part (hired 1 team lead, 5 analysts): designed… Show more Algorithmics is an international school of programming and mathematics for children aged 6 to 18, founded in 2016. 90 countries, 200+ Russian cities, over 1 million graduates. Worked directly with the CEO (founder), COO and the entire C-board.Results:- Developed and implemented: company strategy 2027; mission and updated vision, defended to the new shareholder and franchise network- Assembled a united data analytics team in the RU part (hired 1 team lead, 5 analysts): designed processes in the internal and external contours- Completed key analytics projects: implemented in-house end-to-end analytics for the first time, developed a dashboard of key indicators for the entire franchise network (200+ partners), unified all analytical metrics- Launched discovery streams by hiring a business analyst- Implemented the concept of strategic and operational planning in order to track the strategy: strategic and annual company goals were developed, designed a new process for forming strategic initiatives; updated the quarterly planning process.- Organized and successfully (based on the feedback) held a 3-day strategic session for top managementActions:- Monitoring that the company has a long-term and medium-term strategy- Support in developing strategy and communication between all divisions of the company- Monitoring all strategic initiatives, helping heads develop strategic thinking- Responsibility for creating a brand strategy on behalf of Algorithmics RU- Managing the analytical department, developing and improving work with data, resolving complex cases- Monitoring and maintaining the planning and goal-setting process for the entire company- Searching for and organizing meetings with market representatives to collect insights, organizing consultations with experts for benchmarking purposes- Researching the market/products/companies, analyzing for inclusion in assets- Preparing presentations, representing the company at various venues Show less

Москва, Россия

Results:- Successfully completed the transition from a strategy consultant to the position of strategic director, was recommended by the mentor: ex-CSO Skyeng, ex-COO Delivery Club, ex-Uber, ex-McKinsey- Conducted a comprehensive analysis of a key competitor, which became the basis for launching new strategic initiatives, including increasing products' price by 25%- Conducted 10+ in-depth interviews, as a result of which 2 people took top positions in Algorithmics (were recommended… Show more Results:- Successfully completed the transition from a strategy consultant to the position of strategic director, was recommended by the mentor: ex-CSO Skyeng, ex-COO Delivery Club, ex-Uber, ex-McKinsey- Conducted a comprehensive analysis of a key competitor, which became the basis for launching new strategic initiatives, including increasing products' price by 25%- Conducted 10+ in-depth interviews, as a result of which 2 people took top positions in Algorithmics (were recommended to go through the HR funnel)- Prepared a study of a narrow educational segment, confirming the hypothesis of stakeholders- Organized a strategy session with top management, which became the starting point for forming the company's growth strategyActions:- Market analysis: conducting a comprehensive analysis of competitors, trends and industry environment- Implementation in each of the business unit teams: collecting data, pain points and hypotheses and subsequent development of a structure for the strategy growth- Financial modeling of strategic initiatives- Organization and conduct of in-depth interviews with internal employees, partners and market representatives- Participation in forming financial forecasts within the M&A process Show less

St Petersburg City, Russia

Alfaleads - international performance-marketing agency, founded in 2016, has offices in Russia, Serbia, UAE, #1 in iGaming industry within its market.Results:- More than $110,000,000 of funds paid to partners within 2022- The company reached x2 in terms of profit within 22/23 years, x3 21/23- During the 2022 FIFA World Cup, the team showed the best financial result (since 2016)- Created a new operations department (2 people), managing all operational processes, thereby… Show more Alfaleads - international performance-marketing agency, founded in 2016, has offices in Russia, Serbia, UAE, #1 in iGaming industry within its market.Results:- More than $110,000,000 of funds paid to partners within 2022- The company reached x2 in terms of profit within 22/23 years, x3 21/23- During the 2022 FIFA World Cup, the team showed the best financial result (since 2016)- Created a new operations department (2 people), managing all operational processes, thereby unloading the sales unit by 50%- Lead a technical unit, it has reduced the execution time of technical tasks by 30% and strengthened the security circuit- Built an internal corporate training project in which 10 sales managers took part, some of them grew up to Key Account Managers- Digitized 90% of processes and metrics through the implementation of BI and CRM systems- Implemented Agile, SMART methodologiesActions:- Contributing to business growth strategy with owners and C-lvl executives- Control over the financial situation (CF, P&L)- Coordination of 7 cross-functional teams, 50+ people- Budget control, work with reduction of direct/indirect expenses- Evaluation of the effectiveness of heads and line employees- Organization of OKR goal setting, ensuring the involvement and focus of all team members- Building the interaction of internal divisions / between the company and the parent holding / between the company and partners- Implementation of a CRM system in sales units- Participation in marketing activities- Launch of the competence development center for new employees- Launch and management of new structural divisions (operational department, implementation of support units)- Launch of the analytical center: unification and visualization of metrics, introduction of theautomation and digitalization vector of business- Launch of sprint work among all departments Show less

St Petersburg City, Russia

Founded & led a new R&D Department, giving start to the research activities on new revenue generation opportunities.Results:- Launched the department and got first results in 2 months- New source of traffic was introduced that brought in more than $XXX,XXX in revenue for the company- More than $XXX,XXX was earned by the company partners using the experience of the R&D team- R&D as a vector of the company's development has become one of the core elements of USP for… Show more Founded & led a new R&D Department, giving start to the research activities on new revenue generation opportunities.Results:- Launched the department and got first results in 2 months- New source of traffic was introduced that brought in more than $XXX,XXX in revenue for the company- More than $XXX,XXX was earned by the company partners using the experience of the R&D team- R&D as a vector of the company's development has become one of the core elements of USP for selling the agency's services (negotiations, presentations, website, handouts, conferences)- More than 100 hypotheses were developed and tested using HADI-cycles- R&D was presented at the niche conferences World Affiliate Show 2021 and Moscow Affiliate Conference 2021- An R&D service was introduced where agency partners could apply for assistance- R&D became the main center of expertise in the holding company, conducting webinars and face-to-face lectures as part of training for media buyers, sales managers and marketers.Actions:- Developing a strategy for the R&D department- Quarterly pitching of the R&D concept to the owners- Creating USP for internal and external users, presentation of results- Hiring, organizing, motivating, and training a team of 7 media buyers, designers, and marketing specialists- Budget control, ensuring effective R&D activities within the approved budgets- Ensuring optimal functioning of the entire R&D ecosystem (results, training, educational materials, communications, publication of materials)- Participation in conferences, webinars, negotiations with partners- Brainstorming on generating creative ideas- Creation, maintenance and optimization of advertising campaigns- Analysis of the efficiency of traffic and advertising campaigns- Testing of new hypotheses to drive traffic- Monitoring and analyzing the activity of competitors- Making reports on the campaigns' results- Maintaining financial reports on the self-sustainability of the department Show less

California, United States

Fulldive - at the time (2016-2021) a Silicon Valley IT startup with major investor HTC, pioneer in mobile VR (acquired by web3 company Imversed in 2021). Started to lead, manage and execute all marketing activities from ASO & SEO to blogging, PR and launching various digital ads. Throughout these 1,5 years I led 5+ team, worked as a host for 350k YouTube channel, learned ASO and made our app rank higher than our main competitors' in app stores (top-30), negotiated with top tech… Show more Fulldive - at the time (2016-2021) a Silicon Valley IT startup with major investor HTC, pioneer in mobile VR (acquired by web3 company Imversed in 2021). Started to lead, manage and execute all marketing activities from ASO & SEO to blogging, PR and launching various digital ads. Throughout these 1,5 years I led 5+ team, worked as a host for 350k YouTube channel, learned ASO and made our app rank higher than our main competitors' in app stores (top-30), negotiated with top tech journalists from TechCrunch, The Verge & WIRED.Results:- Browser app was ranked at top-30 for the keyword "browser" in US market - From 0 to 1M+ downloads for Browser app, 10M+ downloads for VR app- From 0 to 500K DAU- Organized mobile analytics system- Completed rebrandingActions:• Rebranding-- Repositioning, revising the core of the target audience, the mission and values ​​of the company, the tone of voice-- Brand book & logo development• Chat Marketing-- Designing the flow logic in ManyChat chatbot• Digital Ads-- Google Ads (Search, Display, Video, UAC)-- Facebook / Instagram Ads-- Reddit / Quora• ASO-- Full cycle of ASO in both iOS & Android stores incl. numerous A/B tests-- Competitive analysis of actions and identification of weaknesses-- Working with contractors, ASO format localizations• SEO-- Concept & landing pages development-- SEO for the main website-- External (quality analysis of external links) and internal (semantic core development, image optimization, robots.txt and sitemap.xml files) optimization• Video content-- Hosting YouTube channel with 350.000+ subscribers (scripting, filming, editing)• Working on the product's retention-- Analysing of existing conversion funnels-- UX refinement in collaboration with the UX designer-- Participation in the development of in-app marketing• PR-- Negotiating with journalists from "top" publications, participating in interviews-- Searching for relevant press contacts and writing press releases Show less

California, United States

Played a key role in the strategy implementation for the presence of the app brand on the Internet in the US market. Taking into account the complex structure and diversification of the brand strengths, my role was to carry out combining all the brand components into a single, recognizable image. I've been working directly with the CEO and co-founders of the company. The work was entirely in English with a team around the world (Americas, Europe, New Zealand, Southeast… Show more Played a key role in the strategy implementation for the presence of the app brand on the Internet in the US market. Taking into account the complex structure and diversification of the brand strengths, my role was to carry out combining all the brand components into a single, recognizable image. I've been working directly with the CEO and co-founders of the company. The work was entirely in English with a team around the world (Americas, Europe, New Zealand, Southeast Asia).Actions• Growth Hacking (search, analysis and immediate testing of various marketing approaches, some examples: search and implementation of a crawler of postal addresses, newsjacking, social and video experiments etc.)• A/B testing of hypotheses in app stores• Brand management-- Analysis and constant monitoring of competitors, market, trends, novelties, existing platforms-- Work with product-market fit (searched for a "value hypothesis")-- Participation in product development and design• Creation from scratch of a web and app analytics system-- Work with Retention indicators, CVR, DAU/MAU-- Google Analytics, Google Tag Manager, Firebase• Work with freelance websites and mobile marketing agencies• Email marketing-- Development of layouts for informational and transactional letters• Video content development-- Analysis of YouTube algorithms-- Development of advertising videos (motion design, VR, video stocks and sound libraries)-- Scenario, implementation (filming, video & sound editing)-- Video blogging-- YouTube analytics, work with copyrights• SMM and SMO-- Maintaining social networks (Instagram, Product Hunt, YouTube, Facebook, Twitter)-- Development of graphics and layouts• Copywriting-- Writing articles for the blog-- Writing application description texts-- Editing texts written by a non-native speaker. Show less

- Graphic design, 3D design & concepts, architectural visualization, video (3D, editing, motion design, color grading) & sound editing- Worked at CG Event 2017, Saint-Petersburg- More than 50 commercial and personal projects in the portfolio

St Petersburg City, Russia

- Development of design and technical documentation for artificial and natural stone manufacturing- Coordination of design ideas with manufacturing capabilities- Creating of 3D models and subsequent renders of products of any complexity- Search for new technical solutions within the formed manufacture- Full coordination and cooperation with the assembly shop- Communication with the sales team to identify all the needs of the customer

St Petersburg City, Russia

Results:- Dissertation topic "Development of an adaptive centrifugal compressor calculation model associated with a parametrized stage model in a computer-aided design system"- It was developed a method of calculation of centrifugal compressors using CAD + CAE-system;- Among the first, who was the initiator and then an active member of the SDB (Student Design Bureau), within the work of which the students were engaged in research projects;- Performances on every "Polytechnique… Show more Results:- Dissertation topic "Development of an adaptive centrifugal compressor calculation model associated with a parametrized stage model in a computer-aided design system"- It was developed a method of calculation of centrifugal compressors using CAD + CAE-system;- Among the first, who was the initiator and then an active member of the SDB (Student Design Bureau), within the work of which the students were engaged in research projects;- Performances on every "Polytechnique Week of Science" that included reports on the results of scientific work;- Performance at the All-Russian forum of young scientists "Science and innovation in technical universities" ("condensing-adsorptive method of demercurization");Actions:- Development of the own design method of centrifugal compressors- Modeling of various machine parts and mechanisms (KOMPAS-3D, SolidWorks, AutoCad), creating assembly animations- Performing various strength and gas-dynamic calculations of varying complexity- Conducting numerical experiments of compressor stages in the ANSYS CFX program, as well as in the COMSOL Multiphysics program- Verification of the experimental data with the results of numerical calculations- Research on the influence of various factors on moving parts performance- Writing of scientific articles on the abovementioned researches- Performances in English within the framework of the department and university;- A deep study of all possible solutions for machine design in SolidWorks and integration of results in CAE-systems- Work at the annual symposium (2010-2014), dedicated to energetics issues organized by our department (meetings with the chief executives of major companies, demonstrations of scientific developments of the department). Show less

St Petersburg City, Russia

Multiple scientific research, experiments with high-tech equipment on the basis of the laboratory, publication of scientific articles.- Research of possibilities of application of the printer for direct printing of passive elements Dimatix DMP-2831- Work with special suspensions ("ink" for the printer) with particles of different functionality: metal, semiconductor, dielectric

Master Of Science - Ms

Bachelor Of Engineering - Be