Eugene B. Email & Phone Number

Russia

Phnom Penh, Cambodia

- Support the expansion of a rapidly growing network of luxury spa and beauty centers in Cambodia; - Developing and implement marketing strategies to increase brand visibility and drive sales revenue; - Planning and managing of marketing campaigns across online and offline channels;- Collaboration with cross-functional teams to ensure seamless execution of marketing initiatives;- Team management.

Consulting services for businesses seeking to grow in the digital and omnichannel environment. My focus areas include optimizing digital sales and promotion, identifying new opportunities and solutions that integrate marketing, sales, and digital strategies. My clients are located in Europe, Middle East and Asia.Highlighted below are some notable accomplishments:- Evaluated the current state of an omnicommerce startup, organized analytics, and optimized customer journeys and promotional approaches, resulting in a 1.5x increase in performance with a growth trend;- Executed a sales pilot for an online store selling branded goods in a foreign market, leading to the company's decision to enter a new market;- Identified growth opportunities in digital sales for a manufacturing company, resulting in a 2x increase in performance.

Moscow, Russian Federation

As a Product Owner, I led the online sales of various products, including devices, SIM-cards, digital products and partner sales via marketplaces. I managed the in-house product and marketing team, contact-center, warehouse and delivery operations and interacted with our own retail network. In addition, I collaborated with cross-functional teams in marketing and development, initiated marketing activities, managed our own communication channels and monitored operational indicators such as P&L and budget.Some of my accomplishments include:- Achieving a 3.5-fold increase in online SIM card sales;- Doubling online channel revenue;- Increasing online sales share from the entire sales split by 2.7 times.

Saint Petersburg, Russian Federation

I was responsible for both strategic and operational management, overseeing in-house advertising as well as providing marketing and communications support for local market leaders in a range of sectors, including cargo, taxi, beauty and food delivery.As a result of my work, revenue grew by x3 year-over-year.

Saint Petersburg, Russian Federation

As a Head of Advertising, I successfully planned, implemented, and managed advertising activities for 15 branches in the West Region of Russia. This included managing ATL, BTL and digital channels, as well as 360/TTL campaigns and controlling the direction budget.Some achievements:- Developed a communication strategy, launched innovative promotion channels, and optimized efficiency (reducing the advertising budget by 1.8 times while maintaining impact);- Supported the launch of a proprietary retail network in region, including design and production of POS materials;- Successfully implemented a program to centralize marketing communications, assuming control and ensuring advertising activities in all 15 branches.Received a "Golden Bee" corporate award.

Saint Petersburg, Russian Federation

As a part of my role, I successfully formed a journalists pool and executed effective advertising, PR and GR strategies on behalf of the company in the region. Additionally, I provided essential support to facilitate the company's entry into the highly competitive market of St. Petersburg.

Saint Petersburg, Russian Federation

As part of my role, I successfully established and led the BTL direction across 8 branches in the North-West region. I played a pivotal role in supporting the successful launch of several federal projects, including JEANS, iMode, restyling and rebranding efforts. Additionally, I coordinated and executed regional roadshows, digital and retail promotions that contributed to the company's growth and success.

Saint Petersburg, Russian Federation

As part of my responsibilities, I provided PR support to facilitate the company's successful entry into 7 different regions of the Russian Federation. Also played a role in supporting several critical launches that were instrumental in driving the company's growth and market presence.

Saint Petersburg, Russian Federation

In my role, I successfully established and maintained the company's online presence through various communication channels, including WEB, community and SMM. Additionally, I conducted regular analysis to identify growth opportunities and established effective pricing structures to maximize profitability. Successfully executed various promotional activities that contributed to the company's online success.

Marketing Excellence Programme

Specialist, Economics