Established LEAP’s strategic direction and organized the overall analytics practice from a global perspective.▪ Developed and delivered a beta model for predicting the best performing brand and the location in which the brand would do the best.▪ Created the metrics used to help build the case for an additional round of funding.

Earned promotion to develop models that predicted the accuracy of revenue forecasts to support a wide range of practices across the firm. Partnered with the CFO and COO in developing and implementing financial models that supported the overall portfolio. ▪ Credited with driving the firm’s strategic decision-making; partnered with key leaders to design a model that predicted the accuracy of revenue forecasts for different practices across the firm. ▪ Designed next generation of forecasting tools and predictive models; provided critical insights valuable to the firm’s leadership team. ▪ Worked closely with the CFO and COO to implement these models from a people perspective.

Redefined the services of the practice.▪ Developed new processes and procedures to support operation of highly technical quantitative projects and solutions. ▪ Worked closely with the SVP of analytics to grow the practice from both a revenue and headcount perspective.

Directed the organization’s advanced analytics services team, including data science, machine learning, and AI in executing complex initiatives. Led cross-functional teams in integrating data science and analytics in delivery of segmentation models. Partnered with clients; led team in innovating analytics that drove clients’ decision-making, measured impacts, and determined how to improve upon business decision-making going forward. Designed and developed the Bounteous Benchmark. Established the organization’s Exploratory Analysis Service.▪ Established a model for a leading seed producer that determined appropriate seeds to include, market, and sell in their $9B portfolio, which resulted in a $54M/6% savings annually.▪ Created a comprehensive model for a library for the digital world that wanted to increase usage. The model scored different audiences, allowed for personalized content based on individual selections, and facilitated remarketing to targeted audiences.▪ Developed quantitative algorithms for a national tax service provider’s site, including tax calculators for visitors using the site post-tax season. ▪ Designed a model that discerned between dealers and consumers for an online art auction site that detailed hot items, offered personalized content to consumers, and enticed visitors to remain on the site.

Promoted to this role to expand the operation and build out a data science team, including staffing, project execution, and client delivery. Identified top talent and hired a team of 7 data scientists. ▪ Drove team in building campaigns and engaging in predictive and descriptive model development and segmentation at scale.

Hired to establish the organization’s analytics practice and blend the strategy with analytics. Supported the acquisition of Luna Metrics, an analytics firm specializing in the GA 360 suite of products.▪ Innovated strategies to maximize the effectiveness of email and digital media campaigns.▪ Recognized with the Quanties award from the Digital Analytics Association.▪ Named as a finalist for a project award for Digikey.

Designed complex predictive models that drove data-driven and economically feasible decision-making for capital investments in excess of $1M. Devised quantitative business cases using Monte Carlo simulations to demonstrate intangible and uncertain benefits of investments. ▪ Created a quantitative model to measure cybersecurity risk at a Fortune 100 healthcare company. Saved the organization $35M by demonstrating feasibility in investing $15M in cybersecurity rather than $50M. ▪ Developed quantitative risk and return models that drove fact-based decisions with measurable returns, supporting diverse clients in the pharmaceutical, medical device, energy, commercial real estate, healthcare, technology, and insurance sectors. Created performance metrics to support clients.▪ Cultivated client relationships and engaged in business development. Executed the successful launch of the organization’s “How to Measure Anything” franchise.

As Strategic Portfolio Senior Manager: Established and oversaw the strategic portfolio management practice. Defined the enterprise’s strategic body of work. Wrote the annual strategic plan. Led six portfolio managers. ▪ Credited for cutting $30M from the budget and enabling the executive team to rank and order strategic investments based on fact-based data, which resulted in a ROIC of 12%.▪ Facilitated executive retreats and designed a strategic retreat format for the executive team. Credited for role in enabling development of 2012 to 2017 strategic priorities and better communication of the organization’s vision and mission. ▪ Directed a strategic planning initiative to improve marketing of the CLUB card, which resulted in an increase of 30% of Cabela’s purchases made through the CLUB card.As Customer Experience Program Manager & Corporate Strategy:Set the course and vision, devised the customer experience function, and established a customer experience department changed Cabela’s to a customer-centric organization. Identified and implemented customer experience measurement, quantitative models, and metrics system. Aligned salaries with customer experience objectives. ▪ Managed the department’s quantitative models, enabling managers to make specific decisions that addressed fluctuations in customer experience, which allowed Cabela’s to maintain a near-perfect net promoter score for two consecutive years during tenure. ▪ Devised and implemented processes that decreased backorders by 40% and significantly increased inventory turns.As National Sales Manager:Developed a new B2B sales division that operated across Cabela’s. Expanded the department to include an outside sales force, B2B e-commerce solution, and internal support functions in just two years. ▪ Wrote a business plan with $120M in assets. Focused on growing the B2B sales division at Cabela’s; implemented the plan, which proved to be the single biggest revenue generator in the firm.

Designed predictive models that enabled data-driven and economically sound decision-making for capital investments greater than $1M. ▪ Created predictive risk/return models for clients across pharmaceutical, medical device, energy, commercial real estate, and insurance sectors, enabling fact-based decision-making and generating measurable returns.

Formed this IT management consulting firm that specialized in project and program management, application development, and infrastructure services. Grew from start-up phase to a thriving organization, employing 32 consultants and generating annual revenues totaling more than $2M. KEY CONTRIBUTIONS:⇒ Developed the business strategy that leveraged consulting resources across a large customer portfolio and grew organization by 56% in just three years.⇒ Forged key relationships, conducted account reviews, and skillfully promoted economic decision models, business process reengineering, project management, and process redesign services.⇒ Grew from start-up phase to a thriving organization, employing 32 consultants and generating annual revenues totaling more than $2 million.

Managed complex business process projects, delivered sales presentations, and built collaborative relationships with clients.KEY CONTRIBUTIONS:⇒ Engaged in project planning and implementation of a wide range of ERP platforms supporting clients across the Midwest.⇒ Served as technical infrastructure and earned several promotions during tenure.