Global COO role, responsible for the day to day management and growth of BikesOnline.com - an 8 figure DTC business with 80 staff and operations in USA and Australia

Reporting to the 2 founders, ran a shared service team of 80, recruited CEO's and GM's into our brand co's, started international distribution, and launched D2C beauty & wellness channel vtnstore.com. Led product innovation team, formulating and commercializing novel skincare and supplement products via 3 start ups, 2 JVs, and existing house brands

I built Lion's beer & wine business in Greater China, focused on capturing the growth in consumers trading up to premium craft beer. To educate the market & differentiate on customer experience, we opened Little Creatures microbreweries in Hong Kong, Shanghai, Beijing & Taipei, accelerating our growth by partnering with local hospitality groups, distributors & key retailers. Brands managed included Panhead, James Squire, Mac’s, XXXX, Tooheys, Steinlager and Wither Hills.Also led global marketing, designing and sourcing point of sale materials to support Lion’s customers across Nth America, Europe and Asia.

I led the digital transformation of a 286 person office, with 6 direct reports, responsible for digital strategy, business development and M&A. Grew digital % share of agency revenue 5 fold, winning business from Starbucks, Mattel, Hershey’s, HSBC, Sofy, Bayer, J&J, Michael Kors, Estee Lauder, and Penfolds. Key achievements included leading Starbucks digital, Estee Lauder ecom, customer acquisition for Disney English, HSBC, Bayer Elevit, our Michael Kors live wechat + VR experience, and our popular Sofy AR selfie app that achieved 500k downloads, with an average open rate of 10x per user. I also founded an innovation program called JWT MAKE, resulting in commercial launch of Tyvek products in partnership with Dupont & retailer M.R.K.T.

Created a social content & creative capability at the group level. Partnered the 4 Groupm media agencies Mindshare, Mediacom, MEC and Maxus, to sell integrated media & creative services to Starwood Hotels, UniPresident, Haier, & Nescafe

Led a team of 25 staff, pioneering digital marketing for Visa, Societe Generale, China Unicom, Apple, Bacardi, Nivea, Wrigley, McDonald’s, Adidas, Cartier, Shanghai Tang, Infiniti, Porsche, Pernod Ricard. Key achievement: Partylife - an award winning, night-life calendar & social platform for Chivas Regal to acquire whisky drinkers across 9 key cities. We also generated test drives for Infiniti, acquired members for adidas loyalty program, ran UNICEF’s first online donation drive, launched Apple’s iPod Nano, and won marketing effectiveness awards for McDonald’s.