Eugene Du Plessis Email & Phone Number

San Francisco, California, Us

• Launched Pathmatics (digital marketing intelligence platform) in Q2'21 which was followed by launching Sensor Tower (App competitor and analysis platform) a year later • The most successful launch of any market, outside the US, by establishing the brand locally and signing up clients like Dentsu, GroupM, Woolworths, Procter & Gamble, Atlassian, Immutable X, The Daily Mail, Omnicom, Newscorp, REA, Inmobi, etc. • Building credible brand presence and recognition with over 200 media articles in publications like the AFR, Mumbrella, The Australian, Today show, etc. using our data for marketing trends, insights, and analysis which often accompanied commenting from me • Presenting at the biggest media conference in Australia this July, namely Mumbrella 360, on the future of the App economy in Australia and digital advertising trends

New York, Ny, Us

• Launched Nielsen Marketing Cloud (NMC) April 2019 in Australia with SaaS and DaaS • Responsible for 49% of Nielsen revenue in the region and exceeded challenging annual targets by working closely with my AE's, Products leads and marketing team. • Created our first dedicated Data as a Service (DaaS) offering in Australia with NMC and launched VisualDNA a year later to further bolster our DaaS offering in market • Worked closely with global leads in data science, product, legal and commercial to scale the solution and expand commercial deals to the local market • Australia NMC revenue is the third biggest market for Nielsen, after the US and UK, even though we launched years after other more established markets in Europe and Asia • Multiple data and integration partnerships (Flybuys, Experian, etc.) and and part of a small team to secure a global Lotame data and revenue sharing partnership that included Australia • Part of an executive team that successfully integrated people, data and solutions from two major competitor acquisitions in Australia, namely Ebiquity and Landsberry & James• Commercial lead for an American digital advertising insights platform pf which I increased their revenue in market from $0 to well over $1m under 2 years. • Increased the revenue of a legacy data insights platform from $15.1m to over $19m in 3 years.

New York, Ny, Us

Presented new ideas to grow & secure revenue of our biggest products solutions and was promoted shortly after into a newly created position.• First commercial role of its kind for Nielsen which was later rolled out across all other solutions• Implemented cross-team engagement sessions to change the thinking towards a more customer-focused outcome across product, application development, operations, and commercial • Improved data quality outputs for our most profitable solution which required opening the “legacy black box.” We made changes to the methodology, data requirements from existing partners, added new data partners and had countless sessions to improve accuracy. • Worked closely with industry bodies (IAB, MFA, OMA, etc.) to update them on changes.• Renegotiated contractual clauses for several of our biggest clients who had "legacy benefits" to increase their long term revenue and make it fairer pricing model for all our clients• Exceeded annual targets for revenue retention and new business

New York, Ny, Us

Worked on the crown jewel accounts for Nielsen that were across the agency, publisher and advertiser spectrum. • Accounts included Google, Twitter, Telstra, GroupM, Daily Mail, ING, Fetch TV, AppNexus, Bauer Media, Salmat, Australian Catalogue Association, QMS, TMS, OMD, Dentsu, Network 7 and Sensis• Exceeded quarterly and annual targets across new business and renewals• Singed the first five year deal of its kind with Telstra for a digital measurement solution Nielsen won from a renowned industry body. The solution at the time only had a three year roadmap and all other contracts were on 1-3 year terms• Retrieved unpaid revenue from a major agency that was 8 months behind in payments within my first two months in the role• Signed Daily Mail up to all our core media offerings and build a close relationship with the MD• Renegotiated print publisher deals on multiyear deals at a fixed rate to slow down the decline of future revenue given the negative growth trajectory of the print industry

I worked as an independent consultant for both local and multinational companies.• Digital Sales Manager, interim role, for MediaMark after renowned and established Digital, Radio and TV brands across Southern Africa• Responsible for Microsoft (MSN, Hotmail, Skype) and Sky websites (Sky News, Sky Sports), as well as the radio portfolio (East Coast Radio, Jacaranda, and 20 other digital entities sites)• Team of 22 reports across ad operations, account management, and billing• Lectured at leading marketing school, Vega, on digital advertising• Digital advertising consultation workshops for Microsoft that resulted in a drastic change to its inventory pricing and go to market strategy• Consulted for several multinationals entering the market like Gumtree, Opera Mediaworks, and the Performance Group• Head of Client Services Sept-Dec 13 for C6 (boutique digital performance agency)

Cape Town, Za

Running all commercial and strategic aspects for one of the largest digital portfolios in Africa for the multi-national media group Naspers.Requirements:- Packaging and pricing all commercial opportunities across online, mobile and tablets,- Building and maintaining partnerships with key clients, agencies, publishers and developers,- Creating innovative concepts and products,- Analyzing data across digital portfolio and sharing insight with key partners,- Consulting agencies and clients on local and international trends and research,- Three national and one international sales team across TV and digital (integration),- Keeping up to date latest market trends and research, - Presenting at company functions and road shows,- Exceeding individual business and overall portfolio targets,Achievements:- Consistently exceeded annual targets (35% increase year on year), - My portfolio grew from 21% in 2009 to 49.2% in 2011 of total company target with five other commercial managers responsible for 51,8% of total company target,- Increased new portfolio’s revenue by 68,5% over 13 months, - Key shareholder (24.com) broke even for the first time in 10 years (Q1 2012) as a direct result,- Created first to market opportunities for brands like Vodacom, Cell C, Gillette, Prime Meridian, Hyundai, General Motors, OLX, Coca-Cola, Red Bull, Bet.co.za, Distell, Toyota, SAB Miller, etc.- Part of management team that successfully negotiated annual revenue commitment from a key shareholder (10% of all TV spend goes directly to digital),- Successfully motivated for ESPN to become first none Naspers owned company to be represented by us. Part of the management team that won the exclusive commercial rights to represent ESPN in key African markets.

Cape Town, Za

24.com is the largest digital publisher in South Africa with substantial backing from the Naspers group. Demand for digital advertising was low and 24.com created a new role to ascertain and change the market perception on digital from key decision makers. My responsibilities included:- Presenting relevant local and international case studies to prospective clients,- Agency and client workshops on best practice for integrating digital with traditional media, - Developing strong client and agency relationships,- A high level of business understanding of all 24.com digital properties, - Providing digital insight and solutions to meet the needs of both client and 24.com,- Understanding key pressure points within the market,- Detailed industry and client analysis on budgets, spending patterns and marketing trends. Specific Project Work/ Achievements:- Managed to shift the digital learning curve in a positive direction and increase digital spend,- 24.com received the bulk of digital display budgets in South Africa,- Established long term relationships with key decision makers at GM, Nokia, SABMILLER, Pernod Richard, British Airways, Ford, Alfa Romeo, Pepsi, Alan Grey, Checkers, Coronation, Investec, Old Mutual, Prudential, Audi, Honda, KIA, Hyundai, Ford, Toyota, Emirates, Fiat, NeoTel, Tempest Car Hire, Kellogg’s, MTN, Vodacom, Unilever, Coca-Cola etc and the respective agencies, - Gained in-depth understanding of the South African digital market and successfully relayed what was required from 24.com to increase its share of digital and traditional marketing budgets,- Promoted to Commercial Manager / Channel Sales Manager at The SpaceStation

Responsible for all GroFin marketing and communications strategy on a three month contract basis.

Cape Town, Za

I was the national marketing manager at Atoll media (Naspers owned) and responsible for all above and below the line marketing activities. Actives included sponsorship's, events co-ordination, media buying, media planning, barter deals, promotions, alternative revenue opportunities, etc.

I represented major agency groups for new business development.

Bachelor Of Commerce With Honours, Business Administration And Management, Marketing

Naspers Harvard Program, International/Global Studies

Media Management, Media Management

Bachelor Of Commerce (Bcom), International Business Management And Administration

Matric, High School