Eugene Goh Email & Phone Number

• Led an APAC organizational change, driving business transformation across 11 markets. Transitioned marketing team from a global to regional operating model.
• Built and nurtured a high-performing regional-based team that is cross cultural, cross functional and diverse to drive the APAC strategy.
• Proactively managed an annual marketing budget to drive marketing mix and contact strategy.
• Actively monitored website performances and accelerated the progress in ecommerce by increasing… Show more
• Actively monitored website performances and accelerated the progress in ecommerce by increasing the exploitation of digital platforms to drive online sales across APAC.
• Acted as key stakeholder to the Global Marketing team to develop and review programs in accordance to product and trade compliance.

• Implemented and drove strategy in key markets in Asia; focusing on acquiring new customers, retaining and developing the existing customer base.
• Led competitor and customer insights to identify potential growth areas and optimize returns.
• Drove a leads management collaboration with the supplier to qualify and convert prospects to customers.
• Led campaigns to create up-selling and cross-selling opportunities to drive sales and incremental margins.
• Introduced a “wide, easy… Show more
• Introduced a “wide, easy and fast” strategy to improve customer satisfaction by implementing a consistent go-to-market approach and a comprehensive pricing model. Show less

Singapore

• Hired to set up offices in the region and grow emerging markets. Built a regional organization by recruiting and developing diverse teams and leaders.
• Campaigned for joint marketing efforts with customers in global trade shows and product launches.
• Manage global channel partner franchise strategy in Asia Pacific, supporting a multimillion dollar business.
• Lead market and competitor research, new product development, quality initiatives in emerging markets.

Singapore

• Led BU and developed new franchises and emerging markets.
• Developed sales toolkits, implemented marketing strategies and forged strategic partnerships with business partners, suppliers and customers.
• Led strategy development with Country Managers in key markets to optimize sales and profit generation.

Singapore

• Worked closely with channel marketing team to manage a marketing budget that presided over press releases, public relations, conferences, online marketing, POS, merchandising and reseller programs, to meet retail sales.
• Formulated pricing strategies to achieve revenue and market share goals.

Mba, Genaral Management

http://www.business.smu.edu.sg/mba/lead/#/learning_experience/student_profiles

Eee, Electronics