• Led market research and developed brand architecture and nomenclature guidelines for a premium dog treats company in a packaging refresh program. • Developed partnership branding strategy, messaging platform, and names for GE’s software solutions.• Created brand positioning, attributes, and tagline for Yelp.• Developed brand guidelines and brand migration plan for GE’s joint ventures and acquisitions. • Collaborated with creative and research teams to develop new positioning and visual identity for global clients from airline, financial services, and technology industries.

• Identified unmet consumer demand and managed the product innovation process of seven $6MM line extensions from concept development to commercialization.

• Partnered with creative services and agencies to create print ads, digital campaigns, in-store displays, customer sell sheets, and new packaging designs. • Developed/executed the annual operating plan and brand strategy of Del Monte Plastic Fruit Cups (over $600MM in net sales).• Led a 20-person, cross-functional team to implement cost reduction initiatives for multipack fruit cups, resulting in a gross margin improvement of 50%.• Led Nielsen and consumer insights group to drive qualitative/quantitative market research on key business issues. • Evaluated trade promotion opportunities and created sales materials with the customer marketing team to drive sales and maintain relationships with retailers.

• Evaluated Green Works’ FY10 integrated marketing communications plan to identify online opportunities for Clorox’s brand, public relations, and interactive groups. • Formulated a portfolio of social media efforts with an estimated ROI of 21% to engage consumers and drive trials; presented FY11 implementation plan to senior management.

• Conducted consumer and competitive research and hosted brainstorming session in a naming project for General Electric.• Defined corporate strategy and playbook for Ivelich Stone’s online activities, resulting in implementations of new social media tactics aimed at generating new businesses.

•Performed complex economic and financial analysis for cases involving consumer packaged goods, technology, banking, insurance, and pharmaceutical industries.•Created the firm-wide analyst recruiting database and led the cross-functional implementation team, resulting in a more efficient information gathering process and improved coordination of cross-office recruiting.•Communicated and collaborated with partners from major law firms, academic experts from leading universities, and industry experts during depositions and trials.•Trained all analysts in Microsoft Access and in how to effectively mentor junior analysts.