We build, operate and invest in digital businesses.

Responsible for external seo, and maintaining site health of a big portfolio of international websites.

I manage a growing portfolio of websites in the personal finance, cryptocurrency & technology industry.I manage marketing strategy which includes SEO and content in multiple languages. Includes managing writers, SEOs, translators, partnerships and site development.

Develop, execute and maintain search engine optimization across client websites, driving key metrics like visibility and qualified traffic that leads to an increase in lead volume and lead quality.

Content and SEO manager. Responsible for the development and execution of content marketing strategies for Discover Africa Group properties, which are in the travel and tourism industry: discoverafrica.com (luxury safaris), drivesouthafrica.com (car rental).- Working across SEO, content, UX and automation teams to come up with and implement content strategies for every stage of the marketing funnel.- Responsible for the onsite SEO - International multilingual SEO/Technical SEO- Short-form and long-form content ideation and creation.

SEO & Content Strategy which includes: Onsite optimisation, competitor analysis, industry research and keyword research (to increase organic reach for courses offered), external SEO (link building, content distribution) and Internal content strategy and optimisation.

I have helped Coindirect grow to over 50,000+ registered users and 70,000+ website visits per month without paid marketing (crypto ads were banned by google, fb, twitter in 2018) by coming up with digital marketing strategies using the following channels:1. Search engine optimisation (International)- Site audits- Keyword research- Onsite-optimisation (Seo Titles, Meta descriptions, internal linking, H1 & H2, site architecture & page speed optimisation recommendations for the devs etc)- Competitor analysis- Link building- Webmaster, blogger and influencer outreach using various channels- Partnering with content team to create helpful, well researched and optimised content that ranks- Content marketing - Coming up with international Seo strategies- Keeping up to date with everything SEO- Increase reach, search visibility and domain authority of websites2. Social media marketing - Facebook- Twitter- LinkedIn3. Forum marketing- industry forums- Question and answer sites such as quora4. Influencer marketing - contacting industry bloggers, twitter, and youtube influencers to establish relationships for sponsored posts and product promotion campaigns.5. Content marketing- working with copywriters to create thematic content for both onsite and external content that ranks whilst being consistent with brand and industry.6. Community management- track online brand mentions and respond to any queries that are brand related in industry forums and social channels.7. Email Marketing - Setting up drip campaigns for different customer segments.I am responsible for the planning, execution and reporting on the result of these digital marketing channels.

Primary TasksOn-site and off-site SEO implementation:- Site audits to check for glitches and areas of improvement- competition analyses-keyword research ( to help come up with possible content ideas, and pages to rank which are more likely to bring in more customers)- implementation of seo plugins (if wordpress) or html (if hardcoded or not wordpress sites)- GA tracking and analyses, and GTM for tracking conversions.- Local Seo for businesses that are not online based (brick and mortar businesses)- Seo titles, and meta description optimization.- Link building- Webmaster and blogger outreach- Management of mailers/newsletters Coming up with different strategies for long lasting rankings in Google (and other search engines) and conversion results in different niches (From Appliance Repair Stores to Game Reserves). Job requires knowledge of an assortment of tools that are essential in SEO and digital marketing. Secondary TasksI am involved in various side projects with the aim of experimenting and finding the latest trends in SEO, social media marketing. It's not enough just to read about what's happening, we also test to see what works and what doesn't. My job therefore includes management and growth of websites and social media profiles. When it comes to social media its not just about the number of followers, its more about the engagement of your followers.

Job is the management of social media channels to increase engagement with our products and content on the different social media channels, influencer outreach, analytics and reporting, content scheduling, social listening,image sourcing, paid advertising.