Michelle Ahn Email and Phone Number
Passionate and Data-Driven | B2B SaaS Marketer | Empowering World-Class Finance Operations | Mama, Wife, Daughter at
@
insightsoftware
Michelle Ahn's Location
Washington DC-Baltimore Area, United States, United States
Michelle Ahn's Contact Details
Michelle Ahn work email
- Valid
- Valid
Michelle Ahn personal email
n/a
Michelle Ahn phone numbers
About Michelle Ahn
My role is to support my team of Demand Generation Managers to develop, execute, and optimize targeted marketing campaigns. Strengths I use on a day-to-day basis to be successful, include coaching, collaboration, communication, project management, and data analysis.Living in the Washington, D.C. area, I enjoy going to parks with my beautiful baby girl and my Cocker Spaniel mix puppy.
Michelle Ahn's Current Company Details
Insightsoftware
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Passionate and Data-Driven | B2B SaaS Marketer | Empowering World-Class Finance Operations | Mama, Wife, Daughter
- Website:
- insightsoftware.com
- Company phone:
- +1 919-872-7800
Michelle Ahn Work Experience Details
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Director, Demand GenerationInsightsoftware Oct 2021 - PresentRaleigh, North Carolina, Us
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Manager, Demand GenerationRelias Jan 2020 - Oct 2021Morrisville, Nc, Us• Demand Generation Strategy - manage development, execution, and prioritization of growth and new product demand generation campaigns by gathering information on market trends, buyer personas, and competitor intelligence from Product Marketing, Product Management, and Sales.• Leadership & People Management - consult and coach a team of 5 Demand Generation Managers, who are responsible for multi-channel marketing campaigns; manage dashboards to track goals; and identify career paths.• Account-Based Marketing - manage and develop new processes and account-based marketing plans, including a budget proposal for $350,000 in program spend.• Sales Alignment & Enablement - identify sales leadership’s priorities and challenges to inform marketing campaign priorities and sales enablement initiatives.• Campaign Data Analysis - measure and analyze demand generation campaign performance and lead monthly discussions on results to improve funnel conversions and optimize spend.• Process Improvement - collaborate with internal marketing groups and external departments to improve communication and document process work flows. -
Demand Generation ManagerRelias Jan 2017 - Dec 2019Morrisville, Nc, Us• Marketing Strategy & Demand Generation - develop strategies and execute industry-specific marketing plans to drive growth and hit both new business and add-on pipeline targets. Create product positioning and messaging using buyer personas and key differentiators for Relias products in the healthcare industry• Campaign management - execute campaigns from start to finish and review results for a continuous feedback loop. Act as the internal liaison responsible for communicating marketing campaigns, promotions, and lead generation activities and collaborating for success.• Content Creation & Writing - map content to the buyer's journey and create content at every buying stage to drive leads down the funnel. Write emails, fact sheets, white papers, blog articles, nurture streams and more to support campaigns. • Sales Alignment & Enablement - work closely together with sales managers to understand challenges and tools needed to hit quota goals. Communicate marketing campaign messaging and tie in the value proposition of the products to the sales team. Deliver inbound and outbound marketing qualified leads.• Events - drive strategy and execution for events such as conferences, live webinars, ancillary events. Work closely with sales team to drive traffic, registrations, attendance, as well as follow-up support.
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Marketing Operations Manager | Marketo Certified ExpertRelias Apr 2016 - Jan 2017Morrisville, Nc, UsRelias was recently acquired for more than $540M by Bertelsmann from Vista Equity Partners. In 2015, Relias ranked #947 on Inc. 5000 list of the fastest growing companies in the United States, which was the company's third consecutive year making the list.• Marketing Pipeline Management – lead marketing pipeline management for a $60 million company by developing predictive funnel models using historical data and industry benchmarks. Analyze Marketing & Sales funnels including new names, MEL to MQL and MQL to SQL conversion rates, demo requests to demo performed ratios, inbound closed-won deal rates, and more.• Demand Generation Analysis - provide strategic demand generation campaign recommendations using data analytics, best practices, and A/B testing. Collaborate with Product Marketing Managers to optimize industry-specific nurture campaigns by building personas and segmentations and mapping content to specific stages of the buyer's journey (awareness, consideration, decision)• Sales & Marketing Alignment - create and manage SLA processes with Sales Leadership and Sales Operations to ensure Sales follow-up for Marketing campaigns• Systems Administration - act as a system administrator for marketing operations by managing day-to-day technical aspects of key marketing systems (Marketo) used to generate, distribute, and report on leads and its integration with the CRM (Salesforce). Monitor and optimize lead scoring models in collaboration with Product Marketing and Sales to optimize quality lead flow. Support international (Germany, UK, China) Marketo workspaces and lead partitions.• Leadership - participate in daily marketing leadership team meetings. Manage day-to-day responsibilities of Marketing Operations Assistants, acting as mentor, teacher, and leader.
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Marketing Operations Specialist | Marketo Certified ExpertRelias May 2015 - Mar 2016Morrisville, Nc, Us• Reporting & Analysis - create/maintain reports used in weekly Marketing Production meetings that measure Marketing's impact/attribution to company pipeline and bookings. Analyze marketing and sales data and provide important data points to the Director of Marketing, day-to-day and for quarterly/annual business reviews• Systems Administration - be the "power user" for marketing automation system (Marketo) and oversee the team's utilization of the system. Maintain cleanliness of customer and prospect database and improve analytical capabilities for custom reporting and tracking• Funnel Modeling: Develop predictive funnel models that provide Marketing's essential metric goals from company quota plans• Content Creation: write and execute nurture streams and email blasts in collaboration with Sales and Product Management• Training - train Marketing team monthly on basic Marketo functions, as well as more in-depth sessions
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Product Marketing Analyst | Marketo Certified ExpertRelias May 2014 - Apr 2015Morrisville, Nc, Us• Reporting & Analysis - measure and report weekly statistics on Marketing's impact on overall company pipeline and revenue, as well as updating and compiling data monthly for a Marketing KPI Dashboard• Demand Generation Analysis: analyze and identify recommendations for investing in different marketing channels using Marketo Marketing Automation tools• Funnel Health: ensure leads are moving through the sales funnel in timely and efficient manner. Help Director of Marketing build predictive sales funnel models.• Writing: wrote emails about healthcare topics for Product Marketing Managers
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Market Research Analyst InternRelias Mar 2014 - May 2014Morrisville, Nc, Us• List Building - expand upon and build new lead lists by verifying existing lead lists through research on the web and calls to different potential clients. Met daily performance goals of 80 calls and 20 completed leads.• Database Cleaning: merge current clients/prospects with replicas from obtained outside lists in the SalesForce.com client and prospect database (CaPDB). Update marketing contact information for existing and prospects using the Marketo database by filtering bounce back emails
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PresidentHanmaum Church English Ministry Apr 2012 - Apr 2013-Increased weekly attendance by 80% in one year by establishing a mission & vision with the undergraduate leaders to effectively retain newcomers and foster family-like relationships-Acted as a liaison between the English Ministry pastor and cabinet leaders and represented the English Ministry in monthly church-wide meetings -Prepared and conducted bi-weekly cabinet meetings where different ministry departments leaders shared updates/feedback and planned logistics for any upcoming events
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Administrator/TeacherNorth Carolina Youth Conference Jun 2009 - Dec 2012-Grew attendance by 300% in 4 years by developing stronger relationships with surrounding Korean churches and improving internal communications regarding deadlines-Coordinated sign-up, ride situations, and schedules for 200+ students-Led review and discussion sessions for 8 attendees
Michelle Ahn Skills
Public Speaking
Microsoft Office
Marketing
Customer Service
Research
Microsoft Excel
Microsoft Word
Leadership
Market Research
Strategy
Blogging
Editing
Data Analysis
Writing
Teamwork
Powerpoint
Salesforce.com
Marketing Strategy
Product Marketing
Analytics
Michelle Ahn Education Details
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University Of North Carolina At Chapel HillBusiness Administration With A Minor In Journalism (Advertising)
Frequently Asked Questions about Michelle Ahn
What company does Michelle Ahn work for?
Michelle Ahn works for Insightsoftware
What is Michelle Ahn's role at the current company?
Michelle Ahn's current role is Passionate and Data-Driven | B2B SaaS Marketer | Empowering World-Class Finance Operations | Mama, Wife, Daughter.
What is Michelle Ahn's email address?
Michelle Ahn's email address is ma****@****ing.com
What is Michelle Ahn's direct phone number?
Michelle Ahn's direct phone number is +191965*****
What schools did Michelle Ahn attend?
Michelle Ahn attended University Of North Carolina At Chapel Hill.
What skills is Michelle Ahn known for?
Michelle Ahn has skills like Public Speaking, Microsoft Office, Marketing, Customer Service, Research, Microsoft Excel, Microsoft Word, Leadership, Market Research, Strategy, Blogging, Editing.
Who are Michelle Ahn's colleagues?
Michelle Ahn's colleagues are Chloe Mintel, Marisa Ishmael, Jay Allardyce, Jennifer Kimberl, Michael Paul, Viswanadh Gupta Tallam, Ravindra Reddy.
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