Eugene Pak Email & Phone Number

Oakland, California, United States

In July 2022, Wendel Rosen merged with Fennemore Craig and we are now known as Fennemore Wendel in the Bay Area. Fennemore is an AmLaw 200 firm with over 200 attorneys in several offices. "Fennemore’s client-focused culture has helped shape the business environment in the West. It’s what sets us apart. Our purpose, and why we exist is to help our business clients thrive by creating endless possibilities. We go beyond the expected, and do MORE for you with forward-thinking advocacy, creativity and care."Eugene's representative matters include:• Serve as outside general counsel to clients, advising on contracts, licenses, financing, IP, corporate, commercial transactions, advertising & marketing, and employment issues.• Represented breweries in sale or acquistion of other breweries, including three transactions in the first half of 2023.• Represented large craft brewery as plaintiff in Lanham Act trademark infringement action in federal district court; obtained consent permanent injunction.• Advised craft breweries and other alcohol beverage industry clients on wide range of legal issues.• Represent computer gaming companies in TM prosecution and dispute matters, and domain name matters.• Advise numerous technology companies on trademark, copyright, and other intellectual property matters including litigation.• Provide strategic advice to snowboard equipment and apparel company on intellectual property issues and international brand protection.• Advise national non-profit organization in creation of master license agreement and trademark, copyright & marketing issues.• Advise motorcycle accessories and apparel company on various issues including MSRP, marketing , international brand protection, and dispute with foreign manufacturer.• Advise large Korean apparel company on trademark issues in the United States.• Advised Bay Area non-profit museum on all IP matters.

Oakland, Ca

Eugene heads up the Craft Breweries & Brewpubs practice at Fennemore Wendel (formerly Wendel Rosen) . Eugene serves as outside general counsel, advising craft breweries on a wide range of issues from entity formation, financing, trademarks and copyrights, distribution agreements and other contracts, employment issues, alcohol beverage (ABC) and labeling regulations, and marketing & advertising issues. Eugene's Twitter account is @beerattorney. Fennemore Wendel (formerly Wendel Rosen) is an active supporter of the craft beer industry and is a member of the Brewers Association and the California Craft Brewers Association.

DLA Piper is an international law firm with over 4,200 attorneys in offices worldwide. Eugene worked in DLA Piper’s San Francisco office where he was a member of the Intellectual Property group, advising clients on a wide variety of business and intellectual property issues including trademarks, copyrights, advertising and sweepstakes, licensing, and litigation.Eugene’s representative matters included:• Represented leading craft brewery as plaintiff in Lanham Act trademark infringement action in federal district court; obtained consent permanent injunction.• Represented television set-top box manufacturer in copyright infringement action involving BusyBox open source software and GNU General Public License (GPLv2).• Represented a large manufacture of networking hardware and software products in anti-counterfeiting disputes and enforcement efforts.• Advised large Indian textile and clothing company on potential acquisition of U.S. maker of linens and towels; performed due diligence on potential acquisitions as to key trademark license agreements with major brands.• Represented apparel company in trademark infringement dispute and proceeding involving mark and logos.• Represented a well-known nonprofit organization in trademark and trade dress infringement and dilution action, and related design patent infringement action.• Trial counsel for a jewelry designer in a trade dress infringement action in the Southern District of New York.• Represented an online document-sharing company in a DMCA dispute regarding copyrighted documents posted by customers.• Served as intellectual property counsel for a leading manufacturer and distributor of motorcycle parts, clothing and accessories, including handling trademark prosecution and enforcement actions worldwide.• Advised a leading computer game publisher on worldwide sweepstakes promotion in connection with the FIFA World Cup.

Steinhart & Falconer was a premier San Francisco boutique firm with a leading IP and media law practice. Steinhart merged into Piper Rudnick LLP (later becoming DLA Piper). Some of Steinhart & Falconer’s IP clients included: CNET Networks, Palm, BroadVision, Business Wire, and other well-known Silicon Valley and San Francisco companies.In addition to his trademark prosecution practice, Eugene’s representative matters included:• Defended office products company in trade secret litigation involving use of customer lists and information; engaged in expedited discovery and successfully limited scope of TRO and injunction.• Negotiated a trademark license agreement relating to distribution and publication of music used in computer games.• Counsel for a newswire service in trade secret litigation; obtained a preliminary injunction requiring former employee to cease working for competitor and from using customer information.• Represented a leading Silicon Valley content management software firm in copyright litigation involving the scope of a software license agreement.• Represented a well-known Napa Valley winery in Lanham Act litigation against a Canadian wine kit manufacturer.

Founded in 1996, KANA Software is a the leader in Service Experience Management (SEM) and Customer Relationship Management (CRM) solution. KANA gives managers total control over the customer service process, so they can take care of their brand while taking care of customers. By unifying and adapting customer journeys across the contact center, Web site and social community, KANA's solutions have reduced handling time, increased resolution rates and improved NPS at more than 600 enterprises, including half of the Global 100 and more than 200 government agencies. At Kana Software, Eugene oversaw a wide variety of legal matters. He negotiated and drafted business development deals and agreements, OEM agreements, ASP agreements, and managed litigation.

Cooley LLP is a leading Silicon Valley firm with offices in key business and technology centers across the country. Eugene was resident in the San Francisco office, a member of the Trademark, Advertising & Copyright group. While at Cooley, Eugene represented many well-known technology companies as well as emerging start-ups.Eugene’s representative matters included:• Advised numerous start-ups and emerging technology companies on trademark and copyright matters, and domain name disputes.• Represented an online document delivery service in class action copyright infringement litigation involving indexing and delivery of copies of print articles. • Represented book publisher in copyright infringement action by author of “how-to” books.

San Francisco Bay Area

Steefel, Levitt & Weiss was a highly respected mid-size litigation and business firm based in San Francisco which merged into Manatt Phelps. Eugene was a member of the litigation group and served a pro bono liaison counsel to the San Francisco Lawyers Committee on Civil Rights. Eugene’s representative matters included:• Represented California Food and Agriculture Department in litigation regarding milk nutritional labeling and pooling regulations, and successful appeal to Ninth Circuit.• Represented leading cereal maker in class action antitrust and unfair competition litigation; obtained summary judgment.• Counsel for a leading investment brokerage firm in an employment discrimination class action and related breach of duty of loyalty counterclaim; successfully compelled arbitration to avoid class claims, prevailed on defense of discrimination claim, and obtained damages award on firm’s breach of duty of loyalty claim.• Represented leading pharmaceutical companies in class action antitrust and unfair competition litigation.• Defended brokerage firm in NASD arbitration involving claims of breach of fiduciary duty, "churning," and related claims; obtained award in defendant's favor.• Represented various employee groups in class action claims under Cal. Business & Professions Code § 17200 for violations of wage and hour and other employment claims.

Jd

Activities and Societies: California Law Review (CLR), Associate Editor; Asian American Law Students Association, Political Issues Chair.

B.A., English Literature; Psychology

Activities and Societies: The Michigan Daily, Minority Issues Reporter; Univ. of Michigan Asian Student Association (UMASC), Programming &.