Eugene Phua
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Eugene Phua Email & Phone Number

General Manager, Commercial Excellence and Pricing Governance at Borouge
Location: Singapore 8 work roles 2 schools
1 work email found @shell.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Role
General Manager, Commercial Excellence and Pricing Governance
Location
Singapore
Company size

Who is Eugene Phua? Overview

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Eugene Phua is listed as General Manager, Commercial Excellence and Pricing Governance at Borouge, a with 2972 employees, based in Singapore. AeroLeads shows a work email signal at shell.com and a matched LinkedIn profile for Eugene Phua.

Eugene Phua previously worked as Head of Business Transformation APAC at Shell and Global Marketing Manager, B2B Services at Shell. Eugene Phua holds Master Of Business Administration, International Business from Coventry University.

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Email format at Borouge

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{first}.{last}@shell.com
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Profile bio

About Eugene Phua

A highly motivated and commercially driven marketer and project management professional with experience spanned across B2B/B2C space, Product Marketing & Activation, Channel Management, Supply Chain, Digital/Automation project and Capital Projects delivery. Some key achievements were, doubling the Services margin and increases multimillion dollars associated product sales, as the BOM and delivered total Asset worth $50MLN in investment, successfully deployed several digital project in sales automation, lead generation and led the Analytics project for Global Business Performance Reporting and Analytics. An all-rounder with end-to-end commercial experience, with an eye on value delivery and continuous improvements mindset.

Listed skills include Business Analysis, Microsoft Sql Server, Forecasting, Process Improvement, and 18 others.

Current workplace

Eugene Phua's current company

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Borouge
Borouge
General Manager, Commercial Excellence and Pricing Governance
Singapore
Website
Employees
2972
AeroLeads page
8 roles

Eugene Phua work experience

A career timeline built from the work history available for this profile.

General Manager, Commercial Excellence And Pricing Governance

Singapore

Head Of Business Transformation Apac

Current

London, England, Gb

•Sits in the APAC Leadership Team, responsible for the business transformation of the contracting and procurement function of the APAC region. •Program managed & spearhead the digital initiatives that changes the ways of working includes introduction of new tools and processes such as Robotic Process Automation (RPA).•Go-to Leader for all digital change agenda from resourcing, subject matter expert (SME) support•Led the global PMO for the Global Digital Transformation Strategy.•Led the APAC Digital literacy program to improve the understanding community on digital transformation and improve their preferred skills in the digital space.•Designed & curated the APAC region Digital Strategy & roadmap•Curated the Digital Project Assurance Framework and Project Assurance Review process for digital initiatives that has proven successfully in helping projects in achieves its defined objectives.

Sep 2021 - Present

Global Marketing Manager, B2B Services

London, England, Gb

•Accountable for multiple new B2B Services projects which helps in addressing customers frictions.•Partnering with global marketing agency for content curation, marketing collaterals and working with regional and local team for go-to-market strategy and market activation•Work closely with various stakeholders, expertise and vendors globally, in developing new state of the art new solution for B2B marketing services. •As Product Manager, drive the product development and commercialization for our flagship Services offer across the globe and successful in winning new customers and contract extension by incorporating Services as bundle offer.•Successfully turnaround a dormant Services offer into a multi million dollar business, together with product sales.

May 2018 - Sep 2021

Indirect Channel Excellence Manager

London, England, Gb

•Lead the development of and the sustainable implementation of the agreed Cluster / OU Route To Market (RTM) strategy, policies and procedures in line with local / global processes and agreed timelines.•Support sales and marketing to implement global Indirect Channel Excellence programmes. •Responsible for monitoring and actioning on RTM and Indirect Channel implementation risks. •Support growth targets within the indirect channel by improving the quality and competence of our Indirect Sales & Marketing Teams and our Distributors by coaching and implementing RTM and Indirect Channel Excellence programme•Monitoring of the distributors performance dashboard in driving critical business decision.

Apr 2017 - Apr 2018

Business Development Manager

London, England, Gb

•Lead the establishment of a Project Management Office (PMO) for Lubricant Supply Chain, Business Development in Asia-Pacific with focus on the major capital projects•Various stakeholders’ communication and engagement from executive to EVP levels.•Coordinating key activities among the various projects and activities going on in Asia-Pac both brownfield & greenfield projects•Promote cross projects and regional sharing of best project management and engineering practices.•Design the Engineering Information Management protocol which uses in various projects.•Custodian of Lubricants Project Management Systems (PMS)•Maintaining a set of global lesson learned database which document learnings from various projects from define to execution phase.•Planning & maintaining regional project team project operational expenditure, schedule and cost.•Project managing brownfield projects worth multiple millions of dollars’ worth of total investment value.•Participated in regional supply chain optimisation studies, providing steering committee with recommended solution. •Contracting & Procurement – Evaluation, clarification and selection on bidders quotations submitted by FEED & EPC contractors on commercial and technical aspects•HSSE – Perform Health, Safety, Security and Environment (HSSE) assessment on various contractors in the region. Activities include HSE audit, key management interview, organisation’s policy & strategic review and others.•Economic valuation of projects in the pipeline as part of the selection criteria.

Feb 2012 - Mar 2017

Base Oil Business Analyst

London, England, Gb

•Support the plan-do-review of the business strategy to enable Base Oil Supply to deliver on operational and financial targets. •Drive performance improvement programs in the team & due diligence of any new initiative. •Analysis of long-term supply and demand, estimates, and contributes such analysis to the long-term supply strategy. •Determine supply pricing for the East region.•Be at the forefront of the regional strategy to cope with these fundamental changes in the market place and necessitate paradigm shift in the supply-demand dynamics globally.•Monitoring of day-to-day logistics and base oil stock levels to advise on short-term operational decisions and investigate any operation issue such as stock out of base oil & imbalance GR/GI of stocks. •Custodian of the complex excel-based planning & scheduling tool with task includes maintenance & monthly rollover of the tool. •Create sales & supply commercial contract both internal & external parties.•Ensure participation & compliance in the Streamline S&OP process & continually seek improvements in the forecasting & supply performance•Provide support to sales and supply managers with market, customer & competitor analysis for impromptu information request & decision support.•Monitoring of day-to-day logistics and base oil stock levels to advise on short-term operational decisions and investigate any operation issue such as stock out of base oil & imbalance GR/GI of stocks.•Monitoring of market information to determine dynamics within the global base oil industry likely to have an impact on Base Oil Supply•SAP Subject Matter Expert for TSW module, a hydrocarbon management (HM) module for scheduling.

Jan 2009 - Jan 2012

Application Support Consultant

London, England, Gb

•Technical Lead in support work and initiated new technical changes for system improvements.•Played important roles in requirement gathering for several projects and able to consolidate information and present to different stakeholders. •Ensure the team can achieved > 95% of response time and > 90% of resolution time within SLA. ITIL Practitioner. Information Security (IS) Focal Point. •Initiated several service and process improvements by suggesting re-engineering & simplification solutions. Such initiatives are to ensure SLA is met, reducing incidents ticket logged, enhancing the workflow of the system and improve customers’ satisfaction. •Provide gap analysis and determine and decide the change window required for a new change implementation. Involve in the SOx remediation process for control register C11.11 & C11.12. •Rolled out of Incident Management, Change Management and Problem managements. •Team’s Incident Manager.

Jun 2005 - Nov 2009

Senior Application Developer

I-Systems

•Software Development for major insurance companies in Asia, which covers front end automation and back-end interface system.•Modules include New Business Generation Administration, New Proposal Data Entry, Proposal Submission, Auto Underwriting, Workbench, Enquiry, Reporting, Letter generation, Day End account closing, Payment Gateway and agents’ progress and sales monitoring.•Interface / Middleware development, connecting legacy mainframe with new web-based front end insurance application.•Development of the web-based Mortgage Reducing Term Assurance system for Uni.Asia Life Assurance. An online system for automated online Proposal Submission and Mortgage Reducing calculation, Auto Underwriting engine and Letter and Certificate generation. •Key developer for Financial Wizard (financial planning software). •Clients include MNI Insurance Bhd, Uni.Asia Life, Jerneh and Generali Insurance (China)•Expertise in ASP, MSSQL, Stored Procedure, Javascript, ASP.NET, C#, COM+, ActiveReports (for .NET), Visual Basic 6.0 Microsoft Outlook

Mar 2002 - Jun 2005
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2 education records

Eugene Phua education

Master Of Business Administration, International Business

Coventry University

Bachelor Of Science (Honours), Computer Science

Inti
FAQ

Frequently asked questions about Eugene Phua

Quick answers generated from the profile data available on this page.

What company does Eugene Phua work for?

Eugene Phua works for Borouge.

What is Eugene Phua's role at Borouge?

Eugene Phua is listed as General Manager, Commercial Excellence and Pricing Governance at Borouge.

What is Eugene Phua's email address?

AeroLeads has found 1 work email signal at @shell.com for Eugene Phua at Borouge.

Where is Eugene Phua based?

Eugene Phua is based in Singapore while working with Borouge.

What companies has Eugene Phua worked for?

Eugene Phua has worked for Borouge, Shell, and I-Systems.

Who are Eugene Phua's colleagues at Borouge?

Eugene Phua's colleagues at Borouge include Sandip Solanki, Clarice Khaw, Denver De Torres, Nelson Salvadora, and Rajendrakumar Patel.

How can I contact Eugene Phua?

You can use AeroLeads to view verified contact signals for Eugene Phua at Borouge, including work email, phone, and LinkedIn data when available.

What schools did Eugene Phua attend?

Eugene Phua holds Master Of Business Administration, International Business from Coventry University.

What skills is Eugene Phua known for?

Eugene Phua is listed with skills including Business Analysis, Microsoft Sql Server, Forecasting, Process Improvement, Sap, Change Management, Management, and Itil.

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