Learning, programming and daily paper review @ discord!

Architected, developed and documented data structure and EDW for local policy, pricing and demand data which ingested, from and into, data lake of Asia, web crawler and AutoML (powered by DataIku), supporting daily delta-load of > 1million rows, across AWS and GCP infrastructures.Initiated, tested and implemented XGBoost digital customer accounts segmentation and personalization (>30,000) via AWS SageMaker containers.Proposed and developed pilot models of greedy learning (XGBoost, SVM and GAM), Epsilon Greedy and Thompson Sampling for pricing and time-series research (USD YOY ~1B revenue generators); pitched up to kick-start an experimental pricing initiative supported by DataIku and QlikSense dashboard framework.Designed and implemented product ads ventures (social listening and sponsored ads) via cross-channel A/B testing (quasi-experiment) and performance marketing automations for a flagship franchise; brought over 30% YOY growth in leads.

Initiated, tested and deployed XGBoost customer segmentation and personalization algorithm for local performance marketing of omni-channel flagship campaigns (USD >5M budget) on traditional media buy (billboards and paper) and sponsored ads, across AWS, Azure and GCP infrastructures.Seconded as an one-year interim Insight Lead and Information Security Officer, co-led implementation of a cross-market data ecosystem (pioneer of 10 Emerging Asia countries), which consists of data lake & EDW (GCP, Azure), Analytics platform APIs (Google and Adobe), Salesforce CRMs and built-in business intelligence, with >100 billions row daily data refresh.

Triple role attachments——Data Science (Business Analytics and Insights) & Pfizer Digital:Assisted Asia Pacific management to drive a half-year change management for customer data warehousing, customer clustering via XGBoost, data-driven KPIs and MBOs setting, etc.; reshaping work for >2,000 colleagues in 10 Emerging Asia countries and reduced ~20% work hours.Supported training and testing of a global distributed YOLO-3-powered computer vision product, for a rare disease franchise pioneered amongst the Emerging Asia Pacific (10 regions including India, Hong Kong, Singapore, Malaysia, etc.).——Public Affairs and Market Access:Managed relationship with key external stakeholder communities and policy partners.Fostered market entries of a flagship and 2 new class portfolios through quantitative researches on stakeholder engagement, strategic pricing and micro-financing; prepared public speaking materials and presentations.Planned, orchestrated and delivered on-site and virtual >20 town-halls and external partnership events of scale > 500 participants, covered public speaking and emceeing, rundown, sound and technical management. ——Finance:Streamlined and revamped FP&A automation, analysis and forecast of over 3 trillion row of raw excel datasets and PowerQuery with Python & SQL.

Co-led 2 global digital transformation projects (total exceeding HK$10M budget) to introduce new data warehouses and cloud-based scenario planning platforms to the Group, covering initiation and deployment of over 70 business units spanning across all continents.Coordinated Group’s Internal Control and Risk Management (ICRM) assessments on safety and security with active liaison with all business unit heads.Revamped Group’s environment, safety and security framework as a member of the global taskforce member to mitigate business risks stemmed from climate change and different socio-political conditions.

Co-led operation logistics and a team of more than 20 students and staff to propose a new sustainable dinning blueprint to University management.Oversaw marketing and user engagement function, including researches, event planning and management, business cooperation and cross-media exposure; championed business communication and partnerships with suppliers, non-profitable organizations, media and University bodies.——The Project CR Team was formed on the belief that students can do more with their university in order to achieve sustainability. The main project is an initiation of a take-away box programme (currently named The Take-away Box Circular Programme) with the HKUST Sustainability Unit. This project aims to provide the borrowing service of take-away boxes to HKUST members on campus to replace the use of disposal take-away boxes. A pilot programme has been held between Feb and March 2018 on the HKUST Campus as proof-of-concept to the school. Over 400 users have registered for the programme with over 300 transactions within the 4 weeks. The programme was also covered by two local public medias, including Oriental Daily and RTHK.Our team has developed a proposal to HKUST to implement our created system within the school's management system. HKUST has since approved of our proposal and will be implementing a borrow-return system in Fall 2019.

Supported Climate Change and Sustainability Advisory Services for risk advisory, as well as reporting, research and public media release events, covering clients in Greater China Region (China, Hong Kong, Macau and Taiwan).Researched over 1300 HKEx listing companies and co-managed the leading database on corporate governance, CSR and ESG risk management.

Organized orientation service for prospective students.Mentored a group of 20 students.