Eugene Sugian Email & Phone Number

Kentucky, United States

● Conduct marketing research to identify industry trends and commercial opportunities● Develop and execute marketing campaigns for 19 nationwide dealerships (Kentucky, Tennessee, Ohio, California, South Carolina, and West Virginia).● Prepare detailed compliance marketing assets for co-op marketing with partner brands (Kia, Subaru, Audi, Volkswagen, Honda, Hyundai, Ford, Nissan, Toyota, Dodge, Jeep, Chrysler, and Ram)● Advise on branding, positioning, communications, and other marketing issues● Liaise with the marketing department and external vendors● Create/design digital ads based from brand offers and specials

Philippine Stock Exchange West Tower, Ortigas, Mandaluyong, Ph

• Delivered over 100+ course modules, workshops and training for marketing professionals and business owners.• Developed and conducted two specialized modules for Digital Marketing, Social Media and Content Marketing

Manila, Philippines

• Delivered digital marketing-based projects including an e-commerce website, three social media pages, and a micro website for online learning which onboarded 500+ distributor accounts.• Conducted over 400+ weekly workshops in both local and international branches ranging from 5 to 500 participants both offline and online.• Designed and improved marketing tactics including content, ads, and analytics for social media, email, SMS, and web channels which increase customer acquisition, engagement and retention by more than 100%.• Aligned with the Marketing and Training departments to identify loyalty opportunities to retain 5,000+ distributors.• Reported dashboards and recommended strategies back to clients through data analytics to create new channels that increase QoQ revenue by 10%.

Philippines

Achievements:• Awarded Outstanding Performance Evaluation SY 2020-2021• Awarded Outstanding Performance Evaluation SY 2021-2022

New South Wales, Australia

• Onboarded 20 new B2B clients, partner automotive technology suppliers, and distributors.Designed and improved the e-commerce shopping platform UI, UX, and SEO of multiple automobile SKUs.• Implemented marketing strategies and platforms to launch the CPI brand in Australia and New Zealand by increasing brand awareness by 25% amongst car enthusiasts and industry partners. • Customized the company’s branding identity including web, collateral, digital content, and UX design.

• Managed 5 revenue stream brands: Ahead Professional, Ahead Tutorial & Review, Ahead Online & Apps, Yuxin, Ahead Books & Things.• Customized integrated marketing initiatives through e-commerce and loyalty campaigns that increased retention by 15% on accounts renewal. • Recommended alternative revenue streams of digital brands and products for the company: Ahead Online and Ahead Apps. Real-time on-demand online education platforms.• Improved brand identity and work processes while reducing up to 80% of the overall marketing cost. • Generated net positive margin for an otherwise lean season by capturing other marketing opportunities and new businesses through direct sales, partnerships, and online marketing that reduced loss on ROI by 30%

Ncr - National Capital Region, Philippines

•Negotiated and closed deals with 250+ suppliers and accounts.•Improved customer loyalty by 30% by utilizing large data sets about historical data, performance analysis, market research, and CRM in order to improve marketing campaigns and sales promotions.•Managed the sales operations of Health & Beauty, and Kids and Baby categories for the e-commerce website.

Ncr - National Capital Region, Philippines

• Managed the expansion and onboarded up to 36 branches nationwide.•Customized marketing campaigns against agreed scope, budget, schedule, and customer expectations; while supervising, directing, and motivating teams of contractors, franchisees, and employees which increased business growth by 50% on year to year basis.•Managed the over 100+ brand and franchise activations of the company including its subsidiaries - DGNTY Inc., Tarsius Inc. and Praxxys Inc.

Berlin Area, Germany

• Onboarded 1000+ accounts of suppliers and client providers located in high tourist destination areas across the country. • Executed sales and marketing campaigns to create traction and grow the business.• Established client relationships and facilitated local operations of incubation for sister companies including Zalora, Lazada, and Groupon Philippines.

Ncr - National Capital Region, Philippines

• Maintained and updated the company's marketing library and brand books • Maintained and updated the database of corporate clients and guests • Executed marketing/sales events and promotions

Ncr - National Capital Region, Philippines

• Conducted data research in the creation of the city’s tourism master plan • Created tour packages for the city's tourism destinations • Revised the tourism manual for the city's tour guides to include recommendations from the research

Master Of Science In Tourism Development And Management, Business Administration And Management, General

Graduate Diploma In Tourism Development And Management, Tourism And Travel Services Management

Bs Tourism, Tourism And Travel Services Management