Eugenia N. Wright, Mba Email & Phone Number

California, United States

Foster City, California, United States

Foster City, California, United States

Foster City, California, United States

Foster City, CA

• Develop strategy and execute multi-channel marketing campaigns to drive the engagement with Visa’s regional and community issuer clients.
• Collaborate cross-functionally to enable the planning, strategy, execution, and measurement of campaigns across the entire customer lifecycle—acquisition, activation, card usage, and account servicing.
• Leverage industry and Visa data, market research, key learnings, and best practices to deliver valuable and relevant insights/recommendations to clients.
• Define the scope of marketing projects and strategically shape client support initiatives.
• Perform budget forecasting and management.

San Ramon, CA

• Created, managed, and executed measurable integrated campaigns that drove highly-qualified leads to the sales funnel.
• Identified new channels for inbound lead generation, including direct marketing, email marketing, online advertising, content syndication, social media, webinars, events, and more.
• Developed content and outreach packages for sales development representatives to use in outbound execution of campaigns.
• Measured, analyzed, and reported on campaign performance and provided strategic direction and guidance based on analysis of results.
• Managed three junior-level employees, which included serving as a mentor and coach to ensure optimal job performance and career progression.

Sunnyvale, CA

• Managed all aspects of integrated marketing campaigns to attain revenue goals for products.
• Developed comprehensive campaign plans; leveraging a mix of tactics such as direct mail, email, advertising, web marketing, webinars, and conferences.
• Engaged in social media marketing to increase brand awareness and influence product adoption via the CPP blog, Twitter, Facebook, LinkedIn, and YouTube.
• Tracked effectiveness of marketing efforts, analyzed data from Marketo, Salesforce.com, and Google Analytics, and provided recommendations to the sales and marketing teams that would optimize results.

Mountain View, CA

• Drove awareness of CPP and product brands using communications, advertising, social media, and public relations.
• Authored high quality, marketing content for multiple channels, such as email, direct mail, and conferences.
• Managed national conferences including booth logistics, promotions, product positioning and display, messaging, lead generation, and ROI assessment.
• Produced customer-oriented sales tools and collateral such as benefit-driven fact sheets and product one sheets, PowerPoint presentations, and other sales kit materials or communications.

Mountain View, CA

• Supported the marketing team with the development and deployment of campaigns in, but not limited to, direct mail assembly and mailing, vendor communications, acquisition of project quotes, and creation of collateral.
• Executed data uploads and converted leads in the CRM system, and performed data cleansing and extraction of customer and prospect information within Lawson.
• Completed in-depth competitive analyses on contending products.

Southern California

• Kazanjian Brothers, Inc., Beverly Hills, CA August 2015-December 2015
• Created a communications plan for Kazanjian with the objective of expanding brand awareness and creating demand within the pre- defined target market.
• Defined integrated marketing communications objectives and strategies to move target audience through the customer hierarchy.
• Developed a channel strategy, comprising of advertising, direct marketing, social media, and Google AdWords to intersect and resonate with prospects and current customers.iZZi Gadgets, Inc., Huntington Beach, CA April.
• Defined a consumer strategy for iZZi’s case lens products to create pull at retail.
• Completed a full industry, consumer, competitive and SWOT analysis that led to the successful development of marketing strategies including the definition of target segments, product positioning, the customer buyer.

Santa Clara, CA

• Coordinated, planned, and organized internal and external business related functions, symposiums, conferences, and program events in the Marketing Communications Department to support company marketing and strengthen.
• Collaborated with customers to create agendas for proposed programs and successfully meet program objectives.
• Provided direction to third party vendors to incorporate ideas, goals, and budgets and assured that logistics were effectively managed for all participants and faculty.

Bachelor Of Science Degree, Business Marketing; Business Marketing And Business Management, 3.50 Gpa

Master Of Business Administration (M.B.A.), Marketing, 3.77 Gpa