-Lead the operation of the business ensuring its profitability, being responsible for the marketing, sales and operations areas and working together with technology, legal and financial areas.-Guarantee a memorable customer experience with the Marketplace from an End2End vision and optimizing actions to improve the metrics of the conversion funnel.-Design and implement business commercial and operational strategies, plans and procedures B2C and B2B-Measure operational performance. Develop plans to improve KPIs. Reports for senior management

-Responsible of marketplace sales including product assortment, visibility and vitality goals-Ensure, from the commercial area, having one of the fastest growing and most impactful marketplaces in Colombia in the retail industry.-Supporting new projects for the digital retail department. Boosting the major aim of the company: Digital Transformation>70% Sales growth YoYCross Border and Fulfillment by Sodimac (FBS) business unit implementation

-Being an agent of digital transformation in the company, supporting business units (massive consume departments, health, safety, security) in their digital strategy to achieve business goals.-Leading Digital Marketing actions within the Andean region. Working alongside several agencies and marketplaces-Delivering strategic insight for the regional digital hub in order to line up the digital strategy in Colombia, Peru, Ecuador, Paraguay and BoliviaMercadoLibre and Tottus e-commerce model implementationEcommerce logistics model Implementation and executionLead generation program through digital initiatives such online events, trainings and advertising

-Defining and implementing digital strategy of the company focused in direct sales.-Managing budget for digital advertising and e-commerce. pricing strategy design, execution and monitoring for online direct channels-Designing and tracking KPIs of e-commerce strategies focused on ROI-Develop digital transformation mindset within the company>300% increase in digital revenue+60 transactional websites. Developing a new sales source

-Designing and communication for digital channels as part of the team that develop digital tools such as self-service kiosks in airports, web check in tool, app, among others-Supporting online marketing campaigns through website and social media supporting ecommerce strategy