Driving end-to-end Product Innovation & Renovation across SMWE’s brand portfolio. Expert in managing Stage/Gate process to ensure strategic alignment, scalability, and sustainability. Cultivating cross-functional collaboration, mentoring an Innovation Brand Manager, and collaborating with external partners on a regular basis to deliver scalable and sustainable pipeline over time. Regularly engaging with C-Suite stakeholders to communicate progress and secure project approvals.

I am spearheading an innovative product pipeline to support Diageo brands, including liqueurs, tequila, and white spirits, I interact with global cross-functional teams to generate strong revenue streams from consumer-centric product proposals.I designed a framework to focus on the delivery and sustainment of product offerings with the greatest potential to recruit at scale and drive growth for the brands and the company, going from a 70+ project innovation pipeline to one with 20 big bets for the next 3 years. I also oversee an annual seven-digit research and development budget.Achievements:◆ Developed and launched brands (under Smirnoff & Baileys TMs) that delivered sales of 1M cases valued at ~30M between 2021 and 2022 which encompass 25% of all innovation launches for the company in this period.◆ Planned and co-led with external agency 2 ideation sessions across markets that resulted in eight consumer-focused ideas which have become big bet projects for the 2022–2023 product pipeline.

I successfully designed and delivered the category strategic framework in conjunction with Global Teams to deliver an RTD portfolio with its commercial and supply planning aiming to generate $180M in the next five years.Guided the product development and research of multiple ready-to-drink (RTD) proposals simultaneously to exploit a quickly expanding convenience trend preference in the Latin American market. Managed a seven-figure R&D annual budget.

I was accountable for leading the delivery of product innovation projects (insight to final product proposition) and supporting markets on the commercialization of ambitious product innovation pipelines across a portfolio of brands.I performed effective management of a 6-figure USD$ R&D annual budget. Achievements:◆ Led development and strategy of award-winning innovations and marketing programs such as Baileys Churros in partnership with Churreria El Moro in Mexico (first ever LTO partnership in the region that delivered over 10K cases in sales valued at approximately $20M in just 4 months).◆ Recognized by AC Nielsen for developing one of the 2020s most innovative products (Baileys Tres Leches).◆ Recipient of the 2019 SFSC Gold Medal award (Baileys Tres Leches).

I directed an eight-figure US dollar revenue stream leading Smirnoff pipeline and innovation strategy programs. Launched five simultaneous marketing initiatives that captured Latin American consumer opportunities.I partnered with global marketing and sales teams to coordinate and launch these programs.I also assigned oversight responsibility for an annual six-figure R&D budget.Achievements:◆ Achieved $30M in net sales of 500K+ cases under the Smirnoff X1 platform.◆ Recipient of 2018 Silver Medal in the 2018 San Francisco Spirits Competition – Smirnoff Lulo.◆ 2020 Diageo Innovation of the Year Winner – Smirnoff Spicy Tamarind.

I led robust growth and marketing campaigns focused on above/below-the-line targets. I successfully adapted global growth drivers to the local level with strong sales achievements. I interacted with multiple departments to supply the brand agenda to a range of products focusing on scotch reserve and deluxe brands portfolio (2013–2014), and scotch standard portfolio (2013).

I directed the merchandising, presentations, and sales of Johnnie Walker Scotch and Santa Rita Wines. I launched brand growth incentive programs to comply with the annual brand plan in close teamwork with the Brand Manager.I interacted with finance, legal, and sales teams to support product sales.