In my role as Head of Growth Marketing, I am a hands-on, organized team-leader directly responsible for translating the company growth strategy into a data-driven B2B marketing plan.- Integral part of Adverity’s growth team that grew the MarTech company by 20x in less than two years, including three investment funding rounds.- Responsible for lead and demand gen programs across different platforms. Managing and measuring online and content marketing activities across all customer journey touch points.- Teaming up with Sales and marketing automation tools to increase opportunities and revenue.Executing pipeline acceleration programs, launching ABM campaigns and reporting on contributionto sales pipeline and funnel metrics.

Here at Ubisoft, I am used to work in an innovation-driven environment and always looking for a consumer-centric solution to our daily marketing challenges. With great products at hand, I also challenge myself and our team to provide best services to our partners, clients and consumers and to push our brands to become ubiquitious in Austria.Responsible for planning and execution of all marketing activities (with responsibility for staff):- Budgeting, planning and implementing of marketing strategies including diverse marketing media mix, strong focus on data-driven digital media. Highly successful product launches for brands like Assassin’s Creed, Just Dance, Watch Dogs, The Division.- Steady, goal-oriented analysis of market developments, competition, business and marketing KPI to ensure efficiency, opportunity and consumer engagement.- Product management & forecast for new releases & back catalog products- Media strategy TV, online, cinema, radio, print, social media, outdoor - (International) presentation of concepts, execution & performance analysis- solid leadership experience of media, creative, PR & event agencies- Responisbility for product retail strategy and instore + digital trade marketing activitiesSocial media strategy, concept, advertising of the Austrian corporate social media channels:- Facebook.com/Ubisoft.Austria, Twitter.com/Ubi_Austria, Instagram.com/Ubisoft_Austria- Implementation of the messenger tool Whatsapp and Snapchat into our local communication strategy- Co-admin & content creation for all german-speaking social media channels: FB.com/WatchDogsGame, FB.com/FarCry, FB.com/AssassinsCreed,FB.com/UbisoftDE & Twitter.com/UbisoftDE Events planning & execution- Concept and organisation of local & international press events- Project lead on diverse B2B & B2C: Game City, Vienna Comic Con, Nivea Family Tour, Futura