Managed the development and commercialization of the laser scanned beam display pico projector tecnology.

- Develop LCD technologies roadmap for the next generation notebooks- Bring I new technologies into the notebook space - Determine the feasibility of new technologies - Develop the LCD specifications for the future notebooks- Keep upper management updated on the status of the display technologies- Define individual components for displays, including TFT backplanes, backlights, color filters, optical films and others.

Responsible for market development of the large display product line - Developed emerging technologies marketing road map for existing andnewly developed large display products- Cultivated partnerships with industry vendors to increaseperformance and encourage joint product development- Coordinated the process for new product development- Tracked development process to establish product positioning- Designed and developed marketing materials for service businessofferings including: trade shows, product brochures and data sheets- Identified strategic marketing opportunities through relationshipmanagement of senior executive staff of several leading display manufactures- Maintained direct responsibility for developing and implementingmarketing strategies for national and international productpositioning and recognition- Conducted market assessment to determine feasibility of offeringsusing internal and external resources --

Developed market strategies for the Optical Engine (using poly - silicon displays) business destined for LCD projectors.- Developed the technology road map for LCD projectors.- Managed the design of the market status of LCD projectors - through 2001.- Defined key markets for PC Cards, Quartz Devices and LCDs.- Provided leadership and foresight for next generation technologies and products.- Marketed TFT, Diode and MIM backplanes to prospective customers.- Responsible for $220M sales territory P&L.

Planned and implemented Flat Panel Display Technologies destined for the Mac Portable System products.- Managed the design and qualification of LCD displays which were used in the Power Book line of notebooks.- Drove the supply base in Japan and Korea for Standardization of larger displays (11.3”, 13.3” and 14.1”).- Drove cross - functional issues and provided leadership to Engineering, Operations and Project teams. - Synthesized a technology road map depicting current and envisioned products which supported existing products strategy and business structure.- Managed the development, implementation and support of hardware and software associated with the products under development.- Directed Apple’s display efforts toward more aggressive display designs which differentiated Apple notebooks from the rest of the competition.--

Managed customer display applications developments for all of North America.- Created new opportunities for display applications by introducing optional customization of standard products.- Generated strategic training / demonstration materials for customers, distribution channels and sales channels.- Managed the execution and implementation of all display training to insure the presentation quality was consistent throughout North America.