Eugen Soineanu Email & Phone Number

Bucharest, Romania

Bucharest, Romania

Develop, implement, and oversee strategies that communicate Arval's value on the local market.Responsibilities include and are not limited to:- Conceptualize and execute global multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.- Manage content and updates for the customer and internal touchpoints, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.- Lead full reporting array leveraging data analysis across multiple platforms evaluating impact and creating key insights for future go-to-market strategies. - Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.- Lead the execution of marketing programs from start to finish, leveraging internal support, media staff, external agencies, and driving cross-functional collaboration. - Plan and participate in the launch of new services and products which involve several different departments.- Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research.- Gain insight into customer use of current products, untapped opportunities, and buyer personas. Measure and optimize the buyer journey as it relates to product feature adoption and usage.- Manage marketing budget and approval processes.

Bucharest Romania

Trencadis Development is acknowledged as the exclusive distributor of Elide Fire Extinguishing Ball in 37 European markets. We grasped the real need of people living in different environments to easily deal with fire so we aim to distribute this revolutionary globally patented technology.The complete description and details of the Elide Fire Extinguishing Ball can be found here - www.elidefire.eu.com.Responsibilities include and are not limited to:• Manage key insights and opportunities for growth, consumer activity and NPD.• Develop the International Marketing plan in line with the business’s strategic plan.• Effectively monitor and evaluate brand and competitor performance using to develop effective commercial plans.• Build and develop powerful relationships with international Distributor commercial teams to identify new opportunities and deliver profitable growth within priority territories.• Communicate and coach marketing strategies to the European Commercial team and Distributor network to facilitate execution of the strategic plan.• Manage A&P expenditure for priority territories to optimize effectiveness of all consumer facing and trade activation spend.• Manage the European Product P&L• Lead creative development activation and evaluation, liaising with PR and media agenciesensuring all activities have a robust method of evaluation and ROI metrics.• Develop effective and efficient sampling programs, distributor catalogue and brochures, on-pack communications, POS and signage.• Manage pricing strategies to maintain competitiveness and margin delivery.• Develop tools and techniques to drive consumer engagement and rate of sale.• Analyze, interpret and communicate financial and commercial information on a regular basisto assist in the evaluation of product performance and possible improvement opportunities.

Bucharest

Provide consultancy for agencies and companies that need a better brand visibility and improve sales. Build integrated communication campaigns that reach directly the targeted audiences in order to maximize the outcome vs. initial investment / allocated budget.

Bucharest, Romania

Manage the communication and strategic approach of the Ford brand in Romania. Find the right blend of strategies that place Ford on the consumer's perception and create product desirability. Talk Ford to various targeted audiences and integrate all subdivisions (Fleet, After-sales, PR) under the One Ford approach.In addition:• Manage marketing budget and allocation accordingly to Ford of Europe guidelines.• Coordinate efforts and liaison with Ford of Europe communication team.• Manage and optimize media plan activities.• Manage, evaluate and improve media & advertising activities in order to sustain and improve the selling process.• Manage and coordinate external media and advertising (creative ATL, BTL and online) agencies.• Manage, develop and improve CRM activities / lead funnel • Initiate and Manage Local Dealer advertising.• Support dealers on specific communication programs in alignment with the Ford brand.• Manage visibility programs, sponsorship operational activities and logistics.• Coordinate development and maintenance of Website.• Manage and overview the release of all Brochures and POS material.• Coordinate motor shows and promotional events.• Coordinate Ford of Romania launch/training events and dealer meetings.

Manage the communication of the Opel Brand in Romania. Provide support to Marketing Communication Manager with communication recommendations, adaptations and execution of advertising campaigns both on national and local level, marketing budget & performance tracking, coordination of coop activities. In addition:- Ensure the bidirectional communication flow between the brand and the public and also between the Rep Office and the dealer network. - Build and consolidate the strategic direction for Opel brand in Romania- Manage and oversee the communication flow for agency, dealer and internal / regional communication.- Manage POS production process and spread throughout the Opel dealer network- Budget tracking and cost control covering all financial statements: campaigns, dealer network, forecast vs. actual variances

Liaison between the multiple Adevarul Holding brands / publications and the agency. Manage client relations and filter client needs in order to ensure highest brand visibility and sales outcome through adequate positioning and communication.

Liaison between the client and the agency. Filter client needs in order to ensure the best solution through the strategic positioning and creative outcome.

Masterate, Communication Sciences

Bachelor'S Degree, Pr, Advertising And Social Communication Studies