Eugina Jordan work email
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I am a builder—whether it’s a company, team, strategy, or culture. As a marketing leader, my technical acumen, which includes 8 granted patents & 16 pending, is a unique addition to any executive team. It enables me to connect the dots across GTM, life cycle management, product roadmap, & sales strategies, evidenced in my efforts to scale companies for IPOs & acquisitions. I have launched startups and Fortune 500 category brands & created new market category.I have written over 100 articles on telco strategies, 5G & AI/Gen AI.I leverage the art of storytelling to articulate the “so what” of a brand story. My outbound marketing expertise spans from vision to execution, including product/market fit, product positioning, messaging, launches, industry thought leadership, buyer personas, competitive analysis, analyst & media relations, content creation, channel engagement, & demand generation.Some proud moments from my career include: ● Built brand, GTM, product marketing, & marcom strategy; created materials that were downloaded over 1M times for Parallel Wireless. Created a new market category, videos generated over 400K views.● Designed, owned, & executed Cisco’s 2012 global rebrand, Tomorrow starts here. ● Positioned Starent for a $2.9B acquisition through a global rebrand & expanded partnership strategy. ● Developed Starent’s IPO communications & promotion strategy, including the execution of NASDAQ opening bell event. AREAS OF EXPERTISEMarketing & Go-to-Market Strategy (inception to IPO); Product & Solutions Marketing; Brand Storytelling & Positioning; Board & Stakeholder Relations; Revenue Marketing, ABM, & DG; Product Launches; Partner & Channel Strategy; Sales Enablement; Digital & Social; Press, Investor, Analyst Relations; Field & Event Marketing; Content (white papers, solution overviews, videos, blogs) & syndication.I offer strategic marketing consulting, social and digital strategies, content development, and B2B influencing strategies -- please email eugina.jordan@gmail.com to discuss your needs. I believe in a people-first work culture. I started two mentorship program & an initiative to bring more female speakers to telecom panels. I also speak at workshops and industry events, provide mentoring. My leadership book “UNLIMITED: The Seventeen Proven Laws for Success in a Workplace Not Designed for You." has won three awards for literary excellence and in the leadership category.I offer keynote speaking & workshops on leadership skill development based on my framework. Please email me to learn more eugina.jordan@gmail.com
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Ceo And Co-FounderYounifiedaiMyrtle Beach, Sc, Us -
Harvard Business Review Advisory Council MemberHarvard Business Review Aug 2024 - PresentBrighton, Ma, UsI am a part of a community of business leaders who contribute to research studies, engage in online discussion forums, provide strategic feedback and advice to HBR editors and the community, and shape new content and products focused on leadership, technology and innovation. -
Pr News Awards JudgePrnews Feb 2024 - PresentRockville, Md, UsHappy to be back as PR NEWS Digital awards judge for most Innovative and Industry-alteringDigital Communicators and Campaigns. -
Council Member -- Dsp Leaders CouncilTelecomtv Dec 2023 - PresentLondon, London, GbI am excited to announce that in addition to being the CMO for TIP, I have joined, as a council member, the DSP Leaders Council, a forum of leading telecom industry executives drawn from all corners of the digital service provider (DSP) community that will individually and collectively share their insights and experience via TelecomTV’s research program and our in-person and digital events.I am committed to sharing my industry expertise by participating in surveys and research that will help inform TelecomTV’s digital summits, flagship events, editorial agenda and the DSP Leaders Reports.Membership of the council is by invite only. -
Advisory Board MemberFuturenet World Nov 2023 - PresentLondon, England, GbIn addition to being the CMO for the Telecom Infra Project, I am honored to serve as an advisory board member for Futurenet World, actively contributing strategic insights and expertise in the realms of telecommunications, network automation, and artificial intelligence.This involves defining a roadmap for the telco of the future, addressing both strategic and commercial priorities in the rapidly evolving digital landscape. My commitment to innovation and thought leadership is further demonstrated through my role as an advisor, where I work alongside industry leaders to drive the agenda around 'Network Automation and AI,' pivotal pillars for the next wave of transformative developments in telecommunications. -
AuthorUnlimited: The Seventeen Proven Laws For Success In A Workplace Not Designed For You Jun 2023 - PresentUNLIMITED is a leadership book for women, people of color, and immigrants aspiring to become leaders in corporate America. UNLIMITED is the Winner of 3 awards: --Winner of the International Impact Awards, --distinguished favorite in the leadership category at the Independent Press Awards,-- literary excellence winner in the business category with PenCraft Awards.This book is a guide to how to become a leader supported by inspiring stories from underrepresented people who have successfully climbed up the corporate ladder. The book features success stories across a diverse set of industries: telecom, including sports, pharma, entertainment, and finance. These accomplished leaders started from the bottom and worked their way up to the executive level by shattering the limitations imposed on them. They refused to let their background, gender or race hold them back and instead claimed their rightful place at the table. Readers will discover the secrets to breaking through barriers and achieving their full potential in their careers and will be given frameworks and steps how they can achieve it themselves.Accompanying each chapter are journaling exercises and frameworks that provide readers with practical tools to apply the lessons they learn. UNLIMITED delivers a powerful message of empowerment and encourages readers to take responsibility for their success, overcome obstacles, & realize their full potential.Eugina wrote this book with the hope of changing the face of leadership and bringing more diverse faces to the workplace. Whether someone is just starting their career, in the middle of it, or an ally who wants to help others succeed, this book is the inspiration & practical guidance needed to be successful.If you are an ally, this book will show you how you can help, so we can all shape a more inclusive future for all of us.Purchase here https://www.amazon.com/UNLIMITED-Seventeen-Success-Workplace-Designed/dp/B0C87SCZNL/
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Wca World Communications Awards JudgeTerrapinn Mar 2023 - PresentLondon, GbIndustry Awards Judge. Entries are open for the 2024 World Communication Awards.Download the brochure for more information on this years 23 categories including the NEW Connected Communities Award and AI Excellence Award.www.worldcommsawards.com -
Chief Marketing OfficerTelecom Infra Project Sep 2022 - PresentWakefield, Ma, UsTIP aims to be the leading global community that defines and verifies Open and Disaggregated connectivity solutions based on standards and blueprints, enabling operators to bring these innovations to be deployed in their networks to provide global connectivity.TIP is doing great work in the RAN with Open RAN and across all network areas: from Open optical transport, Open Wi-Fi, and Open core. As the TIP's CMO, I oversee the TIP's overall marketing strategy, from planning, developing, and executing TIP's marketing, product marketing, and advertising initiatives.Initial focus was building the marketing strategy, team, and processes from the ground up in the first six months and executing the first Fyuz event. After building out the foundational marketing programs, my focus was on creating and alignment between technology, membership and sales to execute on marketing campaigns that would become repeatable and predictable from a membership perspective. The next chapter is rebranding the company from the inside out and ground up so we're seen the testing and certification authority that we are. TIP has huge ambition and vision over the next few years, and I'm laser-focused on making sure we succeed in that mission. -
Fyuz By Telecom Infra ProjectTelecom Infra Project Oct 2022 - Oct 2023Wakefield, Ma, UsWhere the future of connectivity comes to take root, grow and flourish.Join us in Madrid from the 9th to 11th October 2023 to find out how open and disaggregated networks are transforming the telecoms landscape and enabling the deployment of advanced connectivity solutions.Use code EUGINA30
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Founding MemberChief Dec 2020 - Jan 2023New York, Ny, UsChief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down. -
Executive Vice President Of MarketingParallel Wireless, Inc. Oct 2015 - Jul 2022Nashua, Nh, Us● Created compelling, highly differentiated product positioning and messaging and led communication strategy to secure “challenger” position in relevant markets, and a disruptor to large incumbents (Ericsson, Nokia, Huawei)● Built strategy to transform a hardware-centric company into a SaaS and Cloud company. Established new Go-to-Market, channel partner, and pricing plans, working cross-functionally to execute the pivot. ● Created concept and strategy to launch 3 new products and 4 new solutions in under 5 years. ● Introduced data and analytics to monitor trends and establish data-informed business development decisions. Built reporting dashboard to illustrate revenue and ROI for QBRs, budgeting, and OKRs.● Built and supported needed technologies by evaluating marketing systems, processes, and practices, and drove innovation, efficiency, and continuous improvement in marketing org capabilities● Built AR and PR programs, engaging with industry analysts and benchmarking organizations to generate positive coverage. Led briefings and acted as a spokesperson, securing 80+ industry awards and nominations (from Gartner, Forbes, Current Analysis, Light Reading, GSMA, etc.). ● Ideated 12 patents across 5G and Open RAN, working closely with legal and technical team. ● Redesigned marketing strategy with a 95% budget cut (from COVID-19). Built new materials and campaigns to maximize thought leadership and reach, with minimal spend. ● Mentored and retained top talent, fostering a cohesive, high-performing team that won multiple awards, including Marketing Team of the Year by PR NEWS. -
Marketing DirectorParallel Wireless, Inc. Oct 2013 - Oct 2015Nashua, Nh, Us● First marketing hire; built marketing functions, strategy, and team from the ground up. Established all outbound (press, analyst relations, trade shows, social/web presence), inbound, and sales enablement activities.● Developed product positioning, value proposition, and brand messaging in 60 days, which contributed to landing the company’s first deal and $30M in revenue over 5 years. ● Identified product market opportunities and built GTM, product, brand, and demand generation strategies to position Parallel Wireless as the Open vRAN market and technology leader. ● Established KPIs, tracking, and attribution. Over-delivered on targets with 111% in bookings and 150% in pipeline. ● Built four new centers of excellence: market research and intelligence, customer reference/advocacy program, win/loss analysis, and thought leadership program. ● Launched the first mentorship and vibrant and inclusive culture programs. Empowered marketing and product marketing teams to consistently sell and engage with the internal audience, field, and customers.
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Integrated Marketing Communications ManagerCisco Systems Dec 2009 - Oct 2013San Jose, Ca, Us● Product marketing and communications leader, overseeing the team and all efforts within the +$20M budget. Established regional marketing and educational programs at Cisco, removing silos across regional efforts. ● Led Starent integration, including ownership of the growing team, migrating assets (under 3 months), and product marketing/communications strategy for Mobile World Congress 2010 (generating 50%+ increase in meetings).● Established best practices for integrations and led an additional 12 acquisitions over three years. ● Introduced a new product portfolio of cloud-to-client mobility solutions (M.O.VE), pooling acquired companies/products across switching, routing, cloud, and mobility. Built positioning, launch, communications, and events strategies that generated 80+ press articles, hundreds of meetings, and $400K in pipeline. ● Launched external web demand gen strategy, improving prospect journey and influencing 80% of new pipeline. Developed campaigns with 4X industry average response rates and grew customer database 10X. ● Designed, owned, and executed Cisco’s 2012 global rebrand, Tomorrow starts here. -
Marketing Communications ManagerStarent Networks/Cisco Jan 2008 - Jan 2010● Managed 7-figure marketing budget, internal and external communications, and global events strategy. ● Grew customer meeting volume by 30%. Designed creative demos to enhance digital and in-person experience.● Established digital strategy and reimagined web presence into a demand gen tool, generating 3X+ daily visitors, 10X industry average CTR, and influencing $100M in pipeline.● Built the first global internal communications program to establish “one voice” transparency for employees, leading to 95% employee satisfaction score and increased retention. ● Redesigned Intranet as an effective internal communications tool for global teams and a platform for Seller enablement assets and activities for the field to drive revenue.● Established product messaging and demand generation strategy to position the company as the industry leader in software-based networking solutions. Generated +50% average conversion rate for event and web leads.
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Chief Of Staff & Communications ManagerStarent Networks Oct 2001 - Oct 2008San Jose, Ca, UsDeveloped strategy, positioning, and thought leadership materials and tools for executive-level customers and Board members and Investors for all engagements in all markets, with a specific focus on inserting Starent's corporate messaging. Handled all internal communications and employee parties, outings and training Managed all field training. Oversaw external executive events.Selected Accomplishments• Created internal communications for employee events to generate 80% attendance• Managed and executed NASDAQ opening Bell event to drive additional company awareness
Eugina Jordan Skills
Eugina Jordan Education Details
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Moscow Pedagogical State UniversityRsl -
Cdi CollegeComputer Science
Frequently Asked Questions about Eugina Jordan
What company does Eugina Jordan work for?
Eugina Jordan works for Younifiedai
What is Eugina Jordan's role at the current company?
Eugina Jordan's current role is CEO and Co-founder.
What is Eugina Jordan's email address?
Eugina Jordan's email address is eu****@****ess.com
What is Eugina Jordan's direct phone number?
Eugina Jordan's direct phone number is +197866*****
What schools did Eugina Jordan attend?
Eugina Jordan attended Moscow Pedagogical State University, Cdi College.
What skills is Eugina Jordan known for?
Eugina Jordan has skills like Product Management, Product Marketing, Salesforce.com, Cross Functional Team Leadership, Telecommunications, Business Development, Mobile Devices, Competitive Analysis, Program Management, Marketing Strategy, Wireless, Account Management.
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