Elizabeth Howell Email & Phone Number

Burlington, VT

Canaan, CT

Worked with clients to create content and execute marketing strategies that helped grow both audience and followers. Wrote blog posts, social media content, sales emails, newsletters and fulfilled corporate communication request. Created editorial calendars, email funnels and social media campaigns.

Ramona, California, United States

Mobile Unit

Created native retail experience in the hunter/jumper equestrian market. Traveled to “A” horse shows across New England and Florida with a custom 16-foot trailer. Sold horse show necessities and luxuries. Attended 15-20 events annually. Built and maintained Shopify e-commerce website. Created co-branded events and social media promotions with product lines.

Burlington, Vermont Area

Led paid media strategy at equestrian media start-up that celebrated the equestrian lifestyle with event coverage, storytelling, entertainment and viral content. With a small & mighty team, built audience and client avatars; as well as acquisition and retention strategies across all digital channels. Built CRM database from existing connections. Wrote.

Burlington, VT

• Seek new business opportunities for The Emily Post Institute (EPI) and oversee marketing for several lines of business. Responsible for brand image, media partnerships, new media strategy, setting goals and measuring.
• Manage corporate spokesperson campaigns between corporations and EPI in industries including consumer product, travel, retail, financial services, technology, Internet, media and entertainment. Negotiate contracts.
• Lead licensing and merchandising initiatives. Responsible for rollout of custom wedding invitation line and custom social stationery line. Create marketing strategy between partners and retailers.
• Analyze search engine data, analytics, search queries and keyword research to identify opportunities for new web content. Lead effort to identify large scale content creation projects on main web property.
• Oversaw creation and move of EmilyPost.com from a traditional web property to content management system (CMS), Joomla website. Developed concept for Etipedia®, online wiki for EPI content.
• Led team that developed, designed and implemented EtiquetteDaily.com, an online etiquette community, which replaced outdated system for answering customer queries with a brand building new web property.

• Execute public relations strategies for EPI. Manage public image of Emily Post brand and each Post author. Wrote editorial content for books, magazine columns, speeches, opinion pieces, marketing copy and web site..
• Developed strategies to build organic email list, currently at 10,000 names and growing. Developed monthly newsletters.
• Oversaw launch of more than 20 books in conjunction with publisher HarperCollins; planned book tours, scheduled events, booked media interviews, evaluated results, promoted backlist.
• Managed corporate spokesperson campaigns.
• Started internship program.

• Responsible for creating, executing and managing all public relations plans for clients in an agency setting. Handled investor relations for Merchants Bank. Other clients included The Emily Post Institute, Norwich.
• Worked closely with Merchants Bank president Joe Boutin to create all shareholder letters, internal communications and annual report messages. Handled distribution and media relations for release of all financial.
• Gained national media exposure for Norwich University in 1995 for being the only military academy that accepted women. Hits included half-page story in A-section of The New York Times, NBC Night News, Associated Press.
• Created pitching strategies and press kits; developed corporate sponsorships; planned and executed national media tours and events; wrote speeches, articles, op-ed pieces and columns for clients.
• Created ad campaigns, corporate identity programs and marketing strategies for clients as needed.

Responsible for a wide range of activities related to publicizing the network’s programming. Responsible for securing publicity for Atlanta-based CNN talent and promoting CNN’s breaking news coverage through daily contact with nationwide media. Listings contact for TV editors nationwide. Promoted CNN’s coverage of the 50th anniversary of D-Day, first free.