I serve entrepreneurs, executives & authors with metric-driven PR services & specific content strategies. The results I deliver come from organic marketing campaigns: 1. Mainstream media exposure 2. Podcast guesting 3. LinkedIn content & strategy4. Newsletters: create, grow, scale, monetize 5. Sponsorship supportServices you can sign up for today:1. Trusted Media Expert (TME): Become a Trusted Media Expert. I secure multiple media hits for you—powerful integrity indicators for your bio, website & LinkedIn banner. Watch as warm leads suddenly "find" you.2. LinkedIn Creator Flywheel: Finally master LinkedIn with a strategy designed to consistently grow your audience. We start with a foundation of 35-40 compelling, comment-worthy LinkedIn posts that represent who you are & how you do business. We attach a lead magnet for email capture to deliver ongoing new prospects for you to serve. Content is a grind. I'll teach you to systematize it in a way that still makes your content fresh & relevant every time. 3. Partnerships, Newsletters, Speaking engagements, Sponsorship: There are many levers in the organic marketing & PR flywheel - which are right for your brand & business? 4. DECEMBER SPECIAL OFFERSRight now, I'm offering "sample size" packages for the DIY'ers ready to explore media pitching. Details below.About Howell Media For more than 15 years, I had the privilege of working for The Emily Post Institute, reviving a treasured American brand that recently celebrated 100 years of delivering etiquette advice. I had a front row seat to the death of traditional media & publishing & the dawn of social media. In the early 2000's, I met with The New York Times, InStyle, Good Housekeeping & HarperCollins. They told me the Internet "wouldn't really be a factor in their business." Excuse me, wwhhhaaattttt? I've worked in & with tech companies, media start ups, e-commerce companies, agencies & publicly held financial institutions. My career started in Atlanta at CNN, doing PR. Ask me why I got in a fight w/Christiane Amanpour. I'm a scrappy marketer unaccustomed to paid media & large budgets. I can't analyze reams of data or tell you how to build an effective Facebook ad funnel. Sorry! But, if you're newsletter curious? Let's go! There are 52 niche topics & a format that is uniquely YOU. My intense curiosity & newsroom time allow me to see stories that only you can tell. Let's talk about it! Grab a complimentary slot on my calendar below. Where do you see your message resonating? Let's get your story out there.
Howell Media
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OwnerHowell Media Jun 2024 - PresentBurlington, Vt
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Pr & Marketing Account ExecutiveDawn Loves Social (Was Previously Known As: "Professionality Consulting") Jan 2018 - Dec 2022Canaan, CtWorked with clients to create content and execute marketing strategies that helped grow both audience and followers. Wrote blog posts, social media content, sales emails, newsletters and fulfilled corporate communication request. Created editorial calendars, email funnels and social media campaigns.
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Marketing Consultant - ContractFleeceworks Inc. Feb 2017 - Feb 2019Ramona, California, United States -
Specialty Retail Shop OwnerShe Rides I Pay, Mobile Specialty Retail Store, Equestrian Market Jul 2013 - Dec 2017Mobile UnitCreated native retail experience in the hunter/jumper equestrian market. Traveled to “A” horse shows across New England and Florida with a custom 16-foot trailer. Sold horse show necessities and luxuries. Attended 15-20 events annually. Built and maintained Shopify e-commerce website. Created co-branded events and social media promotions with product lines including: Arista Equestrian, Noble Outfitters, Equi In Style, Éce Equestrian, Lilly Pulitzer, Caldrea, Emi-Jay, Gersemi and Darn Tough Vermont. Created line of branded merchandise. Attended trade shows, sponsored events and riders. Experienced 40% year over year sales increase in first two years, 50% and 55% in next two years. Calendar of horse shows includes: Vermont Summer Festival, New England Equitation Championships, Massachusetts Horseman's Council Days of Champions, IEA zone and regional finals, IHSA nationals, VHJA finals, Ocala HITS and more.
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Director Of Sponsored Content Partnerships, Digital Marketing SalesHorse Network Oct 2015 - May 2016Burlington, Vermont AreaLed paid media strategy at equestrian media start-up that celebrated the equestrian lifestyle with event coverage, storytelling, entertainment and viral content. With a small & mighty team, built audience and client avatars; as well as acquisition and retention strategies across all digital channels. Built CRM database from existing connections. Wrote sales deck and pitches that sold sponsored content partnerships. Used software to develop repeatable processes for contractual execution of custom content and digital advertising. As a subject matter expert created, conceptualized and directed video and editorial content. -
Director Of Marketing & Brand PartnershipsThe Emily Post Institute Oct 1996 - May 2016Burlington, VtSeek new business opportunities for The Emily Post Institute (EPI) and oversee marketing for several lines of business. Responsible for brand image, media partnerships, new media strategy, setting goals and measuring results. Manage licensing and merchandising programs.• Manage corporate spokesperson campaigns between corporations and EPI in industries including consumer product, travel, retail, financial services, technology, Internet, media and entertainment. Negotiate contracts, work with PR agencies on media messaging, client goals and events. Share contacts to book national media interviews, integrate campaigns into EPI multimedia platforms. • Lead licensing and merchandising initiatives. Responsible for rollout of custom wedding invitation line and custom social stationery line. Create marketing strategy between partners and retailers. • Analyze search engine data, analytics, search queries and keyword research to identify opportunities for new web content. Lead effort to identify large scale content creation projects on main web property EmilyPost.com. Work with developer on emerging editorial/advertising platforms. • Oversaw creation and move of EmilyPost.com from a traditional web property to content management system (CMS), Joomla website. Developed concept for Etipedia®, online wiki for EPI content. • Led team that developed, designed and implemented EtiquetteDaily.com, an online etiquette community, which replaced outdated system for answering customer queries with a brand building new web property. -
Pr DirectorEmily Post Institute Jan 2001 - Dec 2008Execute public relations strategies for EPI. Manage public image of Emily Post brand and each Post author. Wrote editorial content for books, magazine columns, speeches, opinion pieces, marketing copy and web site. Crafted all media strategies, media trained authors and oversaw PR staff. Responsible for marketing business etiquette seminars and managing relationships with agents, publishers, magazines, web sites and corporations that worked with the Institute. Member of management team. • Developed strategies to build organic email list, currently at 10,000 names and growing. Developed monthly newsletters. • Oversaw launch of more than 20 books in conjunction with publisher HarperCollins; planned book tours, scheduled events, booked media interviews, evaluated results, promoted backlist. • Managed corporate spokesperson campaigns.• Started internship program.
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Director Of PrPostscript, Inc. Jul 1995 - Sep 2000Responsible for creating, executing and managing all public relations plans for clients in an agency setting. Handled investor relations for Merchants Bank. Other clients included The Emily Post Institute, Norwich University, PrimeLink, Inc., Champlain Telephone Company and Aloha Foundation.• Worked closely with Merchants Bank president Joe Boutin to create all shareholder letters, internal communications and annual report messages. Handled distribution and media relations for release of all financial information. • Gained national media exposure for Norwich University in 1995 for being the only military academy that accepted women. Hits included half-page story in A-section of The New York Times, NBC Night News, Associated Press story picked up in 130 papers and segment on the program “A Current Affair.” Years later was able to turn incident of hazing at the University into editorial praising the University’s handling of the situation. • Created pitching strategies and press kits; developed corporate sponsorships; planned and executed national media tours and events; wrote speeches, articles, op-ed pieces and columns for clients. • Created ad campaigns, corporate identity programs and marketing strategies for clients as needed.
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PublicistCnn Feb 1992 - Jul 1995Responsible for a wide range of activities related to publicizing the network’s programming. Responsible for securing publicity for Atlanta-based CNN talent and promoting CNN’s breaking news coverage through daily contact with nationwide media. Listings contact for TV editors nationwide. Promoted CNN’s coverage of the 50th anniversary of D-Day, first free elections in South Africa, the O.J. Simpson trial and the Oklahoma City bombing. Manager of the public relations internship program, hired and supervised two interns quarterly. Conducted tours for VIPs. Worked closely with senior CNN and Turner Broadcasting executives on semi-annual critic’s tour.
Elizabeth Howell Education Details
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Comparative Literature
Frequently Asked Questions about Elizabeth Howell
What company does Elizabeth Howell work for?
Elizabeth Howell works for Howell Media
What is Elizabeth Howell's role at the current company?
Elizabeth Howell's current role is Earn A-list media hits that build authority & integrity. Be known as an industry expert. LinkedIn, newsletters, sponsorship support, podcast guesting & editorial strategy. DIY or done for you..
What schools did Elizabeth Howell attend?
Elizabeth Howell attended University Of Massachusetts Amherst.
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