IP Wisely developed out of a need to provide high quality and cost effective European IP/IT legal services for international clients. Our experience and knowledge of the international market allows us to best advocate for some of the largest international companies across industries while offering a highly personal and small firm approach. IP Wisely provides a full range of European Union and national IP/IT services with a concentration on EU trademark and Design protection, filing strategies, brand protection and defense, contractual, contentious and non-contentious legal assistance in IP and Digital Law, providing a unique multi-cultural approach. We have serviced a wide range of industries and large international and Spanish national companies and provide direct and well reasoned IP strategies to our clients on the international level.

Leading the “IP Hub” of the firm, IP&IT Department, providing legal services to national and international clients in Intellectual Property, Trademarks, Patents and Designs, Technology Transfer, IP aspects of Fashion Law & Art Law, Data-Protection, E-commerce, Copyright protection in the digital environment, Start ups advisory. Contentious and non-contentious.

The EUIPO is the implementing agency for a number of IP EU-funded projects in third countries such as the IPKey, which is the largest and most important of the kind. In 2019, the EU commission started a Mid-Term evaluation process of the IPKey Program, to verify the current quality of its implementation. The evaluation, conducted by three International experts (including myself), covered all three IP keys for China, South East Asia and Latin America and their implementation for the years 2017-2019. The work included field missions in China, Vietnam, Thailand and Latin America, several meetings with relevant stakeholders such as foreign Ministries, Judges, Embassies and EU delegations in the selected countries. The work finalized with the drafting of a confidential evaluation report, including suggestions for possible improvement, for EU Commission’s consideration.

IP consultancy and practice (trademarks; design; domain names; copyrights and related rights)Protection and enforcement of Trademarks/Designs at national, regional and international level Oppositions, appeals, revocation and invalidity actions before the OEPM, the Office for Harmonization in the Internal Market (OHIM), preparation and filing of Appeals before the General Court of the EU and the Court of Justice of the European Union (ECJ). Attendance of oral hearing before the ECJ in Luxembourg in trademark cases. International filing strategy; Management and coordination of complex international Trademark Clearance projects; TM searches and related researches at national and regional level; Global Trademark portfolio's managements; Coordination of multijurisdictional Trademark infringements and revocation actions; Negotiation and drafting of coexistence agreement in the IP field; licensing ; IT Law: domain names, transfers, negotiation strategies, protection against cybersquatting; New Generic Top Level domains; Trademark Clearinghouse system (TMCH)

(on secondment from Baker & McKenzie) Anti-counterfeiting; litigation; anti-piracy; customs proceedings; worldwide enforcement actions and multi-jurisdictional coordination in defense of the brands of the group (ZARA, BERSHKA, PULL&BEAR, STRADIVARIUS, MASSIMO DUTTI, etc.)

General OHIM Trademark and design practice

Providing specialized legal support to the Italian Permanent Mission to the United Nations, attending Intellectual Property related negotiations at the World Intellectual Property Organization (WIPO) and World Trade Organization ( WTO / Trips Council), on behalf of the Italian Ministry of foreign affairs / Delegate to Intellectual Property.

General civil and commercial legal activity in Italy, contentious and non-contentious.

Developing the litigation support service of the company.