Leonardo Alcantara Email & Phone Number

• Strategic backlog prioritization and development of roadmaps focused on initiatives aligned with business objectives.
• Project management using agile Scrum and Kanban methodologies for process optimization and efficient collaboration.
• Preparation of detailed briefings and benchmarking to identify growth opportunities.
• Monitoring and analysis of key metrics, influencing strategic decisions and improving user experience.
• Management of tools such as Jira to ensure the efficient execution of projects and integration with stakeholders.

Brazil

• Campaign management and optimization of user experience in digital sales channels of the main operators in Brazil and Latin America.
• Coordination of an agile team and supervision of operations across multiple channels with a focus on continuous improvement and innovation.
• Collaboration with stakeholders to create campaigns and tests, in addition to facilitating agile ceremonies to maximize productivity.

Rio De Janeiro, Brazil

• Expansion of scope to manage operations at several mobile operators in Latin America.
• Collaborative work with design and development teams to prioritize and execute user stories.
• Supervision of the work operations of a junior analyst.

Rio De Janeiro, Brazil

• Campaign management and optimization of sales channels for mobile operators Oi and Tim, focusing on increasing revenue and improving KPIs.
• Creation and execution of digital marketing strategies, including A/B testing, generating a ~40% increase in gross revenue.

• Structuring of business model and strategic planning, focusing on brand activation campaigns and digital content creation.
• Development and execution of CRM strategies.

Rio De Janeiro, Brazil

• Implementation of customer retention and activation strategies, focusing on up-sell and cross-sell using SalesForce CRM.
• Data analysis to generate insights and improve customer experience, with outstanding recognition for the quality of customer relationships.

Rio De Janeiro, Brazil

• Prospecting and qualifying leads, creating and managing email marketing campaigns, and B2B consulting on payment methods.

Rio De Janeiro, Brazil

• Management of corporate events, conducting marketing research and data analysis to improve KPIs, resulting in the reformulation of policies and cost reduction.

Rio De Janeiro, Brazil

• Management of filming teams, control of TV programming schedules and creation of content for digital media - resulting in an increase in programs produced and interaction with the public.