The Stetik Group is a communication group, focused on the construction and consolidation of businesses and brands. It unites a wide range of strategy solutions and marketing services, created to strengthen the performance of its customers and to enhance the differential of each one of them. Working along with companies with different but complementary expertise, the group comprises all the communication needs of its customers, in an aligned and careful way aiming for the construction of stronger brands. With a highly qualified, experienced team, the company is focused on the optimization of multidisciplinary processes and on the generation of results. The company has developed the EDM® - Marketing Differentiation Strategy, an exclusive owned methodology for the diagnosis, analysis and problem solution as well as solving market challenges to its customers. This strategy allows the creation of sustainable competitive advantages to the companies, in a "one-stop-shop" operational way where an optimized team coordinates the development of strategic solutions, from its formulation up to the effective implementation by the companies of the group and an alignment towards defined business strategies.

Mentor nas áreas de Estratégia Competitiva, Marketing Estratégico, Estratégia Empresarial

Established in 2013, The Consumer Brand Relationship Association (CBRA - http://consumerbrandrelationship.org) is the world's leading network for practitioners and academics interested in the study of the relationships consumers have with brands. The purpose is to promote this field, advance knowledge, facilitate the exchange of information, and encourage collaboration.MissionThe mission is to advance knowledge about consumer’s relationships to brands and to facilitate the exchange of ideas and information, encourage collaboration, support events for their members and any academics and practitioners, as well profit and non-profit organizations and institutions. Mission statementThe purpose of the Association is to promote, in collaboration with its Members, the development of the emerging field of study and research on consumer’s relationships to brands. The mission is to advance knowledge about consumer’s relationships to brands and to facilitate the exchange of ideas and information, encourage mutually responsible collaboration, support events for their members and any academics and practitioners, as well profit and non-profit organizations and institutions.It shall be the purpose of this Association to:- facilitate the flow and exchange of information and ideas among members;- facilitate knowledge transfer from the research field to the practitioners and their organizations- encourage collaboration between academic and business institutions and actors interested in this field of knowledge;- encourage and assist research activities which advance knowledge of consumers’ relationship with brands and to increase the available printed materials; - support or sponsor events such as conferences, workshops, or seminars with a focal point consumer’s relationships to brands; and- build a knowledge community by increasing the membership of the Association.

Assistant Professor in: Business Strategy, Strategic Marketing, Marketing, Retail Marketing