Lucas Menezes Email & Phone Number

Professional with +7 years in the market. In his career, led national and international Marketing Strategies & Operations, developing everything from Strategic Planning for the areas to Defining operating models for fronts such as Brand Governance; Content Management; and User Experience, always with an eye on new markets and operational efficiency.Experience in the Full Lifecycle of Marketing, leading fronts for Brand Management, Social Media (Social Networks, Website, Digital Channels), Content Management (Planning, Editorial, Creation), New Products, SEO Strategy (Planning, Optimization), Performance, Trade Marketing, Endomarketing and Events.Currently Marketing Manager at Odds Scanner Group, a Portuguese Marketplace specialized in iGaming and Sportsbook, defines everything from Marketing Planning, Brand Governance, and Budget Control (prioritizing Projects and Investments) to Market Analysis/Research, CRM Strategy (relationship rules, communication models), Digital Media, Content Funnel (Web, Push and UX), SEO Strategy, digital product development and management of key strategic projects, leading teams remotely in several countries.His experience includes working with Influence Marketing and Structuring Performance Indicators (KPIs).With international experience, he speaks fluent English, intermediate Spanish and native Portuguese.An advertising graduate, he also has an MBA in Communication & Marketing Management from USP.Passionate about culture, published a book called “Versos e Versões” in 2017.Results-oriented and creative, supports companies in building high-performance teams and brands.