Erik Montiel Flores Email & Phone Number

Mexico City, Mexico

México

Lead VM space opening by creating VM plans of action. Coordinate with Merchandising, Sales, Retail Marketing.Coordinate the instore VM, provide regular feedback on VM standards through picture reports and identify opportunities for further training. (20 doors: 14 FH / 6 BH)Responsible for managing the VM budget for Mexico (Pilots: VM elements, signage holders and mannequins) + 250k USD.FH MFO Floorset Directives: Designed and developed the MFO Floorset directives for the Factory House in Latam.New Store Openings: Planned and executed the VM Floorsets, making the process more agile, (BH Santa Fe & FH Culiacán).COVID-19 Situation: Developed guidelines for re-opening stores in Mexico to ensure a safe return for our athletes and teammates.Achievements:Culture: Leader of the diversity and inclusion strategy at UA LATAM, achieving HRC certification as one of the best places to work for the LGBTQ+ Community in Mexico. (2020 -2023)Current member of the Global DE&I Council.

México

Created and ensured the Visual Merchandising standards for the brand. Developed the Sell In meetings for the Mexican Market (SS19 to FW20).Prepared and executed Marketing Campaigns for the re-launch of the brand. (Windows / POP).Prepared and moderated the product training sessions for retailers. Operated the sales force strategy into the wholesale canal (45 team members).Achievements:Managed the process of refit and installation of spaces for retailers. (30 corners: Martí and Liverpool).Managed the Shop in Shop Concept for "El Palacio de Hierro".Monitored and optimized the area budget (+ $4M MXN) with a strategy of cost reduction, saving 40% in my first year.

Ciudad De México Y Alrededores, México

Mexico City Area, Mexico

Mexico City Area, Mexico

Ciudad De México Y Alrededores, México

Mexico City Area, Mexico

Diploma, Marketing

Diploma, Windows Display & Vm

Bachelor'S Degree, Communication